Question

淘宝直通车关键字重复使用的问题

同一个类目，比如耐克的类目下，两个不同系列的宝贝用了相同关键词！
搜索这个关键词的话在耐克类目下或是在两个系列中出现的都是只有一款竞价高的？
还是说在类目出现竞价高的，在系列里出现相对应系列的

Answer 1

多个宝贝设置同一个关键词，当该关键词被搜索到时，只能展现卖家的一个宝贝。如果同一个关键词设了不同的价格，展现关键词出价高的那个宝贝；如果相同的价格，展现设置的时间最先的那个宝贝。

因此，要尽量避免同类目同属性一模一样的商品同时参与类目竞价。对不同类目、同类目不同属性的商品都进行推广，可以提供直通车展现量与点击率。

Answer 2

train collector html simple template model

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