论文中文摘要,求翻译。急!
摘要近年来,全国各地都掀起了房地产热,众多企业纷纷进入房地产行业淘金,其中有不少都是一些缺乏管理水平与操作经验的中小企业。如何提高房地产开发管理水平,如何提高企业的竞争能...
摘 要
近年来,全国各地都掀起了房地产热,众多企业纷纷进入房地产行业淘金,其中有不少都是一些缺乏管理水平与操作经验的中小企业。如何提高房地产开发管理水平,如何提高企业的竞争能力,在越来越激烈的市场竞争下生存,是众多中小房地产开发商关心的问题。
本文结合项目管理理论及房地产全程策划营销理论,及我国现阶段的房地产开发建设的运行模式,以项目管理的思想和体系为指导,以J公司的A项目住宅小区为案例,研究分析房地产开发过程中的项目管理的具体工作流程,对房地产开发建设的各个阶段的工作内容进行了系统地总结。本文谈及项目的整体管理与范围管理、组织机构的建立、前期策划、推广与销售管理、施工管理以及项目后期的物业管理等多个方面的管理工作,导出中小房地产企业的房地产项目管理的主要控制内容,分析了房地产开发各阶段项目管理与全程策划的思想如何在工作中具体体现,探讨了适于中小房地产企业的管理模式和方法,希望本文能对某些中小开发企业的房地产项目管理起到一定的理论指导和促进作用。
关键词:房地产 项目 管理 策划 展开
近年来,全国各地都掀起了房地产热,众多企业纷纷进入房地产行业淘金,其中有不少都是一些缺乏管理水平与操作经验的中小企业。如何提高房地产开发管理水平,如何提高企业的竞争能力,在越来越激烈的市场竞争下生存,是众多中小房地产开发商关心的问题。
本文结合项目管理理论及房地产全程策划营销理论,及我国现阶段的房地产开发建设的运行模式,以项目管理的思想和体系为指导,以J公司的A项目住宅小区为案例,研究分析房地产开发过程中的项目管理的具体工作流程,对房地产开发建设的各个阶段的工作内容进行了系统地总结。本文谈及项目的整体管理与范围管理、组织机构的建立、前期策划、推广与销售管理、施工管理以及项目后期的物业管理等多个方面的管理工作,导出中小房地产企业的房地产项目管理的主要控制内容,分析了房地产开发各阶段项目管理与全程策划的思想如何在工作中具体体现,探讨了适于中小房地产企业的管理模式和方法,希望本文能对某些中小开发企业的房地产项目管理起到一定的理论指导和促进作用。
关键词:房地产 项目 管理 策划 展开
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Abstract
In recent years, all over the country have set off a housing boom, many companies have entered the real estate industry gold rush, many of which are some of the lack of experience in management and operation of SMEs. How to improve the level of real estate development and management, how to improve the competitiveness of enterprises in the increasingly fierce market competition to survive, is one of many issues of concern to small and medium real estate developers.
In this paper, the project management theory and real estate throughout the planning of marketing theory, and real estate development and construction of China's current mode of operation, project management and systems thinking as a guide to the project A J's residential district as a case study of housing real estate development process, project management of specific workflow, real estate development and construction of all stages of the content has been systematically summarized. This article talked about the overall project management and scope management, organization establishment, pre-planning, promotion and sales management, construction management and project management of late many aspects of property management, export, small and medium real estate companies real estate project management The main control content, analysis of the real estate development throughout all stages of project management and planning how ideas embodied in the work discussed for small and medium enterprise management mode and real estate, and I hope this can be developed for some small and medium enterprises real estate project management guidance and play a role in promoting the theory.
In recent years, all over the country have set off a housing boom, many companies have entered the real estate industry gold rush, many of which are some of the lack of experience in management and operation of SMEs. How to improve the level of real estate development and management, how to improve the competitiveness of enterprises in the increasingly fierce market competition to survive, is one of many issues of concern to small and medium real estate developers.
In this paper, the project management theory and real estate throughout the planning of marketing theory, and real estate development and construction of China's current mode of operation, project management and systems thinking as a guide to the project A J's residential district as a case study of housing real estate development process, project management of specific workflow, real estate development and construction of all stages of the content has been systematically summarized. This article talked about the overall project management and scope management, organization establishment, pre-planning, promotion and sales management, construction management and project management of late many aspects of property management, export, small and medium real estate companies real estate project management The main control content, analysis of the real estate development throughout all stages of project management and planning how ideas embodied in the work discussed for small and medium enterprise management mode and real estate, and I hope this can be developed for some small and medium enterprises real estate project management guidance and play a role in promoting the theory.
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