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团购业根据薄利多销,量大质优的原理,把认识或者不认识的消费者联合起来,以求得最优的购买价格,为消费者提供便利。目前团购业“低门滥造”,“千团混战”,信用缺失的现象十分严重... 团购业根据薄利多销,量大质优的原理,把认识或者不认识的消费者联合起来,以求得最优的购买价格,为消费者提供便利。目前团购业“低门滥造”,“千团混战”,信用缺失的现象十分严重,如此环境下的竞争必将引起大规模的洗牌。本文从团购业的现有问题入手,以特定消费者的需求为出发点,为相关企业制定营销对策。 展开
jojo_sarah
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团购业根据薄利多销,量大质优的原理,把认识或者不认识的消费者联合起来,以求得最优的购买价格,为消费者提供便利。
According to the principle of small profits but quick turnover as well as large quantity but good quality, the wholesale business unites consumers, no matter whether they know one another or not, to make a large purchase order at the lowest price, thus providing convenience to them.

目前团购业“低门滥造”,“千团混战”,信用缺失的现象十分严重,如此环境下的竞争必将引起大规模的洗牌。
However at present, the wholesale business in China encounters such serious issues as low requirements for entrance, numerous chaotic fighting with one another, shortage of credit and so on. The competition like this will definitely result in a large-scale riffle for this business.

本文从团购业的现有问题入手,以特定消费者的需求为出发点,为相关企业制定营销对策。
This article starts from an elaboration of the current issues existing in the wholesale business and sets forth a series of marketing countermeasures on the basis of the requirements of specially designated consumers.
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As is known to all of us , group purchase cooporates combine the people, aquainted and unaquainted with each other , with the principles of low-profit based saling and massive but quality-oriented promotion, to provide the convenience to customers.However, problems confronting the group purchase such as'low threhold but heaping products', 'disaorderly dogfight between groups', ' credit deficency' have gone wild in the field. Under the chaotic environment like this, the re-shuffling of the market would come into being in the future. In light of the problems for the group purchase, this article would help work out accordingly promotional measures , around the center of specific custom communities.
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Buy business under the small profits, large high quality principle, to know or do not know consumers joined together to obtain the best purchase price, to provide consumers with convenience. Buy now industry "made low gate abuse," "Thousand melee group," lack of credit a very serious problem, so the competitive environment will lead to large-scale reshuffle. In this paper, the existing problems, we buy the industry to specific consumer needs as the starting point for other companies to develop marketing strategy.
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