Question

求好心人翻译！！谢谢！！不要软件翻译！！

The appeal of advertising to buying motives can have both negative and positive effects consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example, some advertisers have appealed to people's desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers' money.
Sometimes advertising is intentionally misleading. A few years ago a brand of bread was offer to dieters（节食者）with the message that there were fewer calories（热量单位，大卡）in every slice. It turned out that the bread was not dietetic（适合于节食的）, but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf.
On the positive side, emotional appeals may respond to a consumer's real concerns. Consider fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as well as the message in the ads, they will benefit from the advertising.
Each consumer must evaluate her or his own situation. Are the benefits of the product important enough to justify buying it? Advertising is intended to appeal to consumers, but it does not force them to buy the product. Consumers still control the final buying decision.

Answer 1

广告的告诉买到买动机能吃否定、积极的效果消费者可能相信因为一个广告买一种不佳质量的产品或高度价格。举例来说，一些广告者已经诉诸人们对较好的燃料经济的渴求寻求他们的汽车广告的汽车改善汽油里程的产品。一些产品运作。其他者是无价值的和一个消费者钱的废弃物。
有时广告的正在有意地误导。数年以前，面包的商标是减肥者的提议（有信息的节食者）有较少的卡路里（在每个薄的切片中的热量单位，大卡）。它把面包不是饮食关掉了（适合于节食的）、但是正直一般的面包。因为它被切成薄片了，所以有较少的卡路里非常瘦的，但是每条中有卡路里的相同数字。
在积极的边，情绪的诉愿可能回应一个消费者的真正担心。考虑火灾保险。火灾保险可能藉由诉诸损失的恐惧被卖。但是损失的恐惧是关于火灾保险的真正理由。财产因保险而保护的了解的安全进行对火灾保险的购买值得花时间的投资大部分来说人们。如果消费者在广告中考虑保险计划的质量和信息，他们将会受益于广告。
每个消费者一定评估她或他自己的情形。产品的利益够重要来证明买它吗？广告是要诉诸消费者，但是它不强迫他们买产品。消费者仍然控制买决定的结局。
大意是有了，希望您能接受

Answer 2

广告诉求对购买动机有正面和负面的影响，消费者可能被说服，买了质量差或由于广告价格高的产品。例如，一些广告商已呼吁人们对他们的车更好的燃油经济性欲望由广告，改善汽油行驶里程汽车产品。部分产品的工作。其他人则毫无价值和消费者的金钱的浪费。
有时广告是故意误导。几年前，一个面包品牌提供的消息，与每片有减少卡路里（热量单位，大卡）减肥（节食者）。原来，没有营养的面包（适合于节食的），但只是普通面包。比较少，因为它是切成很薄的热量，但在每一个面包的热量相同。
从积极的一面，情感诉求可能会响应消费者的真正关注的问题。考虑火灾保险。火灾保险可出售诉诸恐惧的损失。但失去的恐惧是对火灾保险的真正原因。对明知是保险财产的安全保护，这使得购买火灾保险对大多数人来说有价值的投资。如果消费者考虑质量保险计划，以及广告中的信息，他们将受益于广告。
每个消费者必须评估他或她自己的处境。是产品重要，足以证明购买它的好处？广告是为了吸引消费者，但它不会强迫他们购买产品。最后，消费者仍然控制着购买决策。