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80后一代,是我国目前受教育水平最高的一代,他们是拥有高智商、高素质的新人,他们的消费行为和价值趋向将对各个行业的产品与服务乃至经营理念的发展变化起到引领性的作用,中国未... 80后一代,是我国目前受教育水平最高的一代,他们是拥有高智商、高素质的新人,他们的消费行为和价值趋向将对各个行业的产品与服务乃至经营理念的发展变化起到引领性的作用,中国未来五到十年的消费市场也必将随着这一代人的成长而呈现出别样的光华。因此只有了解他们独特的消费行为和心理特征,才能帮助企业了解未来市场的消费结构,并进一步抢占市场先机。
“80后”虽然还未完全成为中国消费市场的主导者,但他们是未来消费市场的中间力量,只有了解他们独特的消费行为和心理特征,才能帮助我们真实分析和预测未来中国市场的消费结构,才能培养他们健康的消费观念,引导他们合理的消费。本文从国内外学者、专家对“80后”消费行为特征的研究出发,通过对“80后”消费行为影响因素的分析,提出了引导“80后” 理性消费、谨慎消费、可持续消费的对策。
关键词:消费行为 心理特征 80后 企业
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草露滴秋根
2010-10-26 · 超过55用户采纳过TA的回答
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  After 80 generations, is the highest level of education of the current generation, they have high intelligence, high-quality new, consumer behavior and values they will tend to the products and services in various industries and even the philosophy of development and change play a leading the role of the next five to ten years China's consumer market will also grow up with this generation and showed a different kind of luster. Therefore, only by understanding their unique behavior and psychological characteristics, can help enterprises understand the future market of the consumption structure, and further to seize market opportunities.
  "80" Although not yet fully become a leader in the consumer market in China, but they are in the middle of the future power of the consumer market, only by understanding their unique behavior and psychological characteristics, can help us analyze and predict the real future of the consumption structure of China's market in order to foster their healthy consumption concept, and guide them to a reasonable consumer. In this paper, domestic and foreign scholars and experts on the "80" after the starting characteristics of consumer behavior, through the "80" after the analysis of consumer behavior factors put forward to guide, "80" rational and prudent spending, measures of sustainable consumption .
  Key words: psychological characteristics of consumer behavior after 80 business
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