Question

英--汉。请帮忙翻译一下这段资料，急用，谢谢！（不要机器的。。。）

Sunheat has found it useful to segment the market for solar pool heaters by purchaser type: the residential market, the commercial market, and the governmental and institutional markets. Mr. Noland and Mr. Franklin have been debating which specific target markets within these general segments hold the greatest immediate potential for expansion.
They feel that the residential segment could be further segmented by type of structure (single dwelling, rowhouse, apartments etc), by type of ownership (owning versus renting), by demographic or psychographic makeup, by benefits sought in a pool heater, and others. They were able to compile a list of potentially useful criterion variables, which they felt could help them greatly in isolating important target markets.
The commercial segment for pool heaters includes such target markets as hotels, motels, apartments, health clubs, resorts, and so on; while the governmental and institutional segment is made up of government building (all levels), schools, hospitals, etc.
Among the most important consumer needs which could be fulfilled by solar pool heating would be economy, ease of installation, adequate servicing, environmental concerns, prestige, and others. The relative importance of these needs depends upon the target market. For example, residential consumers may be most interested in satisfying prestige, economy, and/or service needs, with preferences varying across individuals or target markets within the residential segment. For the commercial and governmental/institutional segments, service and economy would likely be more important needs, although for some such consumers, prestige might be a consideration as well (e.g. high quality image hotels, high-rent apartment building).

Answer 1

Sunheat发现它很有用,把市场分割为太阳能池加热器由买方类型:住宅市场,商业市场,与政府和制度市场。先生?诺兰德先生富兰克林争论,具体目标市场在这些一般段最直接的潜力持有扩张。
他们觉得居住段可能会有进一步的分割的结构形式,(单的居所,rowhouse、公寓等),通过类型的所有权(拥有与租赁),从人口或psychographic妆,由目标效益在游泳池里加热器等其它地方。他们能够编写名单可能是有用的标准,他们担心这变量能够帮助他们大大孤立重要的目标市场。
商业增速池加热器还包括酒店目标市场、汽车旅馆、公寓、健康俱乐部,胜地等等,而政府和制度部分是由政府大楼(所有级别)、学校、医院等。
中最重要的消费者需求可完成的太阳能联合供热将经济、安装方便,适当的维修、环境关注,信誉,和其他人。这些需要的相对重要性取决于目标市场。例如,住宅消费者可能会满足最感兴趣的信誉、经济、和/或服务需求;偏好不同横跨个体或目标市场在住宅部分。用于商业和政府/制度段、服务和经济可能更重要的需求,尽管对于类似的消费者,信誉可能会考虑(如高质量的图像酒店、high-rent公寓大楼)。

Answer 2

太阳热可有效利用于太阳池加热器，并且根据购买者可将该市场分为三类：住宅市场，商业市场和政府及机购市场。 Noland 先生和 Franklin 先生就哪个市场是最具有即时扩张潜力的目标市场展开了辩论。
他们觉得就市场结构（独栋住宅，联排住宅和公寓）来说，就户主身份（具有租赁权）而言，就住宅市场是更深层的市场