Question

高分悬赏准确翻译

Product Strategies
Product planning should be an ongoing proces s that consistently evaluates existing products, modifies where necessary, deletes products that no longer contribute to the firm, and introduces new products. Since most companies have at least one product line (and perhaps several), each containing several items, product management is a necessary activity and daily activity. The task involves gathering the necessary data, utilizing a framework to evaluate it in light of a particular product or groups of products, selecting an appropri ate strategy, and implementing that strategy. In general, there are two product strategy issues: approaches to the market and key prod uct decisions.

Approaches to the Market
The primary task of a product is to facilitate the success of a particular market strategy. A market strategy delineates what the seller wants to accomplish relative to buyers. Strategy is partly based on the approach used to represent the product. There are three general approaches, each of which may change during the life of the product.

Product differentiation is used when a marketer chooses to appeal to the whole market by attempting to cater to the particular desires of all the buyers who hopefully would prefer his brand. This strategy is appropriate if the brand is widely popular and can be continued in general market leaclership through strong promotion. Crest toothp aste is an example of a product that has successfully engaged in this strategy. Minor taste changes and formula changes have differentiated a basic product in the minds of many Crest users.

Market extension is a second approach available to the product manager. This entails attracting additional types of buyers into the market or discovering and promoting new uses of the product. Sometimes the addition of new buyers itself provides new uses for the product. 3M's Scotch tape, for example, expanded its uses when it became popular with the general consumer as well as the business consumer. Unforunately, market extension strategies are extremely easy for competitors to copy. Thus, the brand promoting the new use is benefiting competitors as well.

Answer 1

产品规划
产品规划应始终是普通一项正在进行的评价现有产品,修改,删除产品,必要时不再对公司的贡献,并介绍了新产品。因为大多数公司都有至少一个生产线(可能还有几个),每个片段包含几个项目、产品管理是一种必要的活动和日常活动。这项任务涉及要聚集到必要的数据,使用一个框架对它作出评价针对某种特定产品或群体的实践.选择一个合适吃的战略，实施这一战略。一般来说，有两种产品策略方面：对市场和重点督促开普敦决策方法。
市场途径
一个产品的首要任务是协助特定市场战略的成功。 A股市场的战略勾画什么卖方要完成相对买家。战略是基于部分用来表示产品的做法。一般有三种方法，每一个可能的变化，在产品的使用寿命。
产品差异化营销时使用选择上诉，试图满足所有买家的特别欲望谁希望自己的品牌，更希望整个市场。这一战略是适当的，如果品牌是广受欢迎，可在一般市场leaclership继续通过强有力的宣传。克里斯特toothp阿斯特是一个具有战略中成功地从事产品的例子。未成年人口味的变化和配方的变化区别在许多用户心中的波峰基本的产品。

拓市场是第二种方式提供给产品经理。这就需要吸引购房者进入市场或其他类型的发现和推广产品的新用途。有时，除了自身的新买家提供产品的新用途。 3M的透明胶带，例如，扩大其用途，因为当时与普通消费者以及商业消费者的欢迎。 不幸的是，市场推广策略非常容易为竞争对手复制。因此，品牌推广的新用途正在受益对手。

Answer 2

产品策略
产品策划应该是一个持续proces那一贯评估现有产品，在必要时修改，删除产品，不再对公司贡献，并介绍了新产品。由于大多数公司都至少有一条生产线（也许几个），每个都包含多个项目，产品管理是一项必不可少的活动和日常活动。该任务涉及收集必要的数据，利用一个框架，以评估在特定产品或产品群光它，选择一个合适吃的战略，实施这一战略。一般来说，有两种产品策略方面：对市场和重点督促开普敦决策方法。

市场途径
一个产品的首要任务是协助特定市场战略的成功。 A股市场的战略勾画什么卖方要完成相对买家。战略是基于部分用来表示产品的做法。一般有三种方法，每一个可能的变化，在产品的使用寿命。

产品差异化营销时使用选择上诉，试图满足所有买家的特别欲望谁希望自己的品牌，更希望整个市场。这一战略是适当的，如果品牌是广受欢迎，可在一般市场leaclership继续通过强有力的宣传。克里斯特toothp阿斯特是一个具有战略中成功地从事产品的例子。未成年人口味的变化和配方的变化区别在许多用户心中的波峰基本的产品。

拓市场是第二种方式提供给产品经理。这就需要吸引购房者进入市场或其他类型的发现和推广产品的新用途。有时，除了自身的新买家提供产品的新用途。 3M的透明胶带，例如，扩大其用途，因为当时与普通消费者以及商业消费者的欢迎。 Unforunately，市场推广策略非常容易为竞争对手复制。因此，品牌推广的新用途正在受益对手。

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