Question

高分悬赏准确翻译

Market segmentation is the final approach. As discussed in an earlier chapter, segmentation is identifying a group of consumers that tend to respond to some aspect of the market mix in a similar way. Rather than trying to appeal to the whole market, you concentrate your efforts and resources on a part of that market. The trend towards seg me nting markets occurs most among branded goods. Even industrial products, such as the many varieties of diesel trucks, are an industry in which small firms survive by concentrating on some special segnent of that heterogeneous total market. A company like Coca-Cola found that there were pockets of consumers that, for various reasons, did not purchase Coke. Through the introduction of Tab many years ago, followed by Diet Coke and Caffeine-Free Coke, they feel that most of the market is now covered.

Key Product Management Decisions
With every product, regardless of where it is in its lifecycle, there are certain key decisions that must be made, perhaps ~•rpeated1y. These decisions include specifying product features, package design, branding decisions, establishing related services, and legal considerations. Although these decision areas are discussed separately, it should be noted that they all interact with one another, and are monitored and T'1odified when necessary, throughout the life of the product.

Product Features
In a functiona l sense, the key question is, "Does the product do what the consumer wants it to do?" Does it get clothes clean? Does it quench your thirst? Does it save you money? Some of these questions can be answered only through product research, but consumer research provides more answers.

While the development of ultra-high-speed photographic film was a research breakthrough, how dle consumer perceives this benefit can be answered only by the consumer. It is possible that the product benefit is so great that it overwhelms the consumer or it is not believed by the consumer. Several new toothpaste manufacturers have recently come out with products that partially restore decayed tooth areas. They have intentionaiiy kept this innovation very Jow-key, because they feared the consumer would not believe it.
Product feature sinclude such factors as form, color, size, weight, odor, material, and tactile qualities. A new car can offer thousands of alternatives when one considers the exterior and interior options. The smell of fre sh bakery products or a good Italian restaurant has clearly enticed many a customer. The product must also be aesthetically pleasing. When the entire product is put together, it must create an appealing, visually attractive and distinctive need satisfier.

Answer 1

市场细分是最后的办法。正如在前面的章节中讨论，确定一个分割的消费者倾向于回应一些对市场结构方面以类似的方式组。而不是试图呼吁整个市场，你专注于该市场的一部分你的努力和资源。我nting赛格迈向市场的趋势发生最为品牌商品。甚至工业产品，如柴油车的许多品种，是行业中的一些小企业通过该异构特别segnent集中市场总生存。像可口可乐公司发现，有消费者认为，由于种种原因，没有购买可口可乐的口袋。通过许多年以前引进的标签，之后健怡可乐和不含咖啡因可乐其次，他们觉得现在的大部分市场覆盖。

主要产品管理决策
随着每一个产品，无论在何地在其生命周期的，有一定的，必须作出，或许〜•rpeated1y关键的决定。这些决定包括指定产品功能，包装设计，品牌决策，建立相关服务，以及法律方面的考虑。虽然这些决策领域分别进行讨论，应该指出的是，他们都互相交流，并在必要时监测和T'1odified整个产品的生命。

产品特点
在泛函升意义上说，关键问题是，“产品是否做消费者要它干什么？”是否得到衣服洗干净？它解渴？它节省您的钱？其中的一些问题可以回答，只有通过产品的研究，但消费者研究提供更多的答案。

虽然超高速摄影胶片的发展是一个研究的突破，如何看待这样做的好处盘状红斑狼疮消费者可以只回答了消费者。这可能是该产品的好处是如此之大，淹没了消费者或它不是由消费者相信。几个新的牙膏厂商最近推出了产品，部分恢复龋齿的地区。他们intentionaiiy这种创新非常宙保持低调，因为他们担心消费者会不相信。
产品特点sinclude为形式，颜色，大小，重量，气味，材料和触觉素质等因素。一个新的车可以提供数以千计的替代品时，人们考虑的外部和内部的选项。上海的频率面包店产品的气味还是不错的意大利餐厅已明确吸引许多顾客。该产品还必须美观。当整个产品放在一起，就必须创造一个有吸引力的，视觉吸引力和独特的需要satisfier。

Answer 2

市场分割是最后的办法。作为讨论在一个更早的一章,分割是识别一群消费者更倾向于反应某些方面的市场组合方式相似。而不是试图吸引整个市场,你集中你的精力和资源市场的一部分。亚伯拉罕的发展趋势nting市场发生在我大部分品牌商品。即使工业产品,如不少品种的柴油卡车的行业,都是小公司集中生存在某些特定segnent异构的总市场。公司像可口可乐发现有少部分消费者认为,由于种种原因,没有购置可乐。通过介绍标签许多年前,其次是减肥可乐和不含咖啡因的可口可乐,他们觉得大部分的市场已经被盖上了。

关键产品管理决策
与每一件产品,无论它在哪里在其生命周期中,都有一些关键的决定他们必须要做,也许~•rpeated1y。这些决策包括指定产品特点、包装设计、品牌的决定,建立相关服务,以及法律方面的考量。虽然这些决定区域问题分别,也应该看到,他们都相互作用,并进行了监测和预测师的1odified必要时,整个生命的产物。

产品特点
在functiona我的感觉,关键的问题是:“请问产品做消费者想要它做什么?”衣服干净吗?解渴呢?节省你的金钱呢?其中的一些问题可以回答只有通过产品的研究、但消费者的研究提供了更多的答案。

而ultra-high-speed摄影的发展是一个研究突破,怎么dle消费者认为这可以带来的答复都只是消费者。更有可能的是,产品的好处是如此之大,它制服了消费者或它不是认为消费者。几个新牙膏制造商最近推出的产品,部分恢复蛀牙的地区。他们有intentionaiiy很Jow-key存留的创新、因为他们怕那消费者不相信。
产品特点等因素sinclude形状、颜色、尺寸、重量、香气、材料、和触觉的品质。一辆新车可以提供成千上万的选择当你考虑外部和内部的选择。承宪fre的气味烘焙产品或一个好的意大利餐厅已经清楚地吸引许多客户。产品也必须造型美观。当整个产品是放在一起,它必须创造一种吸引人,视觉上吸引人的和独特的需要satisfier。