Question

英文翻译

大众汽车在中国的发展及策略
The potential of the Chinese car market is gigantic. At the moment, there are only about 30 million cars in China. The VW Group entered the Chinese market in 1984 with production base in Shanghai. They are one of the earliest manufacturers entering China. In the fiscal year 2009, China became the VW Group’s number one country market based on sales volume. Until today, the Group owns 14 enterprises in the whole mainland China.

The VW Group employed an early-mover strategy to enter the Chinese market through creating two main joint-ventures with local companies, namely Shanghai Automotive Industry Corporation (VWS) and First Automobile Works (FAWVW). The earliest successful model entering China was VW-Beetle. The joint-ventures enable the VW Group to localize their product designs to fit the Asian taste. In addition, this also helps to save production costs through in-house developments within the joint-ventures and common material sourcing. The VW Group has obtained the reputation of being one of the cheapest German car manufacturers, which suits the current income of major Chinese customers. Finally, the strategy will strengthen the Group’s distribution network in China, and thus maintain their leading position by serving various customer groups.
By the end of 2010, the Volkswagen Group is expecting a large number of new models, namely New Jetta and New Touareg. As the market environment is recovering, the 2010 deliveries to customers and sales revenue are expected to be significantly higher than in 2009.

Answer 1

潜在的中国汽车市场是巨大的。目前,只有约30万辆汽车在中国。大众汽车集团的进入中国市场于1984年生产基地在上海。他们是最早的厂商进入中国。2009年财政年度中国成为大众汽车集团的数目一国市场建立了销售量。直到今天,公司拥有14个企业在整个中国大陆。

采用了大众汽车集团的战略early-mover进入中国市场,通过创建两个主要的合资企业在当地的多家公司,即上海汽车工业公司(VWS)和第一汽车作品(FAWVW)。进入中国最早的成功典范是福士甲虫车纪念日。在合资企业使大众汽车集团,其在产品设计适合亚洲的口味。此外,这也有助于节约生产成本通过在合资企业、内部发展常见物质资源。大众汽车集团的取得的名声最便宜的一种德国汽车制造商,适合现行所得的主要中国顾客满意。最后,战略将加强集团在中国的销售网络,从而保持他们的领先地位,为各种客户群。