高分求营销英语作文
大学有一门课叫做《营销英语》,是经济类的,希望求一篇500~1000字的英语作文,题目就是学习营销英语这门课的感受,请不要贴出来,请发到我的邮箱yaoyue-z@qq.c...
大学有一门课叫做《营销英语》,是经济类的,希望求一篇500~1000字的英语作文,题目就是学习营销英语这门课的感受,请不要贴出来,请发到我的邮箱 yaoyue-z@qq.com .
发过来先给分数100分吧,好的话再给500分,我不差分数,请保证质量~~~~
请不要贴出来啊~~~发到邮箱,我会给你分的~~~~ 展开
发过来先给分数100分吧,好的话再给500分,我不差分数,请保证质量~~~~
请不要贴出来啊~~~发到邮箱,我会给你分的~~~~ 展开
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Studying Marketing
Through the Marketing course we have learned the definition, concept and importance of marketing. Here I try to make a report on what we have learned, and why we should study marketing.
1. What is marketing?
There are many different definitions of marketing. We could cite the followings:
“The all-embracing function that links the business with customer needs and wants in order to get the right product to the right place at the right time”
“The achievement of corporate goals through meeting and exceeding customer needs better than the competition”
“The management process that identifies, anticipates and supplies customer requirements efficiently and profitably”
“Marketing may be defined as a set of human activities directed at facilitating and consummating exchanges”
These definition are all correct. They all try to embody the essence of marketing:
* Marketing is about meeting the needs and wants of customers;
* Marketing is a business-wide function – it is not something that operates alone from other business activities;
* Marketing is about understanding customers and finding ways to provide products or services which customers demand
2. Marketing concept and orientation
It is a fundamental idea of marketing that organisations survive and prosper through meeting the needs and wants of customers. This important perspective is commonly known as the marketing concept.
The marketing concept is about matching a company's capabilities with customer wants. This matching process takes place in what is called the marketing environment.
Businesses do not undertake marketing activities alone. They face threats from competitors, and changes in the political, economic, social and technological environment. All these factors have to be taken into account as a business tries to match its capabilities with the needs and wants of its target customers.
An organisation that adopts the marketing concept accepts the needs of potential customers as the basis for its operations. Success is dependent on satisfying customer needs.
3. Why Study Marketing?
After considering the definition of marketing, one can understand some of the obvious reasons why the study of marketing is relevant. In this section we discuss several perhaps less obvious reasons why one should study marketing.
The marketing field offers a variety of interesting and challenging career opportunities, such as personal selling, advertising, packaging, transport, storage, marketing research, product development, wholesaling, and retailing. In addition, many individuals who work for non-business organisations engage in marketing activities. Marketing skills are used to promote political, cultural, church, civic, and charitable activities. Whether a person earns a living through marketing activities or performs them without compensation in non-business settings, marketing knowledge and skills are valuable assets.
A business organisation must sell products to survive and to grow. Directly or indirectly, marketing activities help sell an organisations products. By doing so, they generate financial resources that can be used to develop innovative products. New products allow a firm to better satisfy customers' changing needs, which in turn enables the firm to generate more profits.
Our highly complex economy depends heavily on marketing activities. They help produce the profits that are essential not only to the survival of individual businesses, but also to the health and ultimate survival of the economy as a whole. Profits are essential to economic growth because without them businesses find it difficult, if not impossible, to buy more raw materials, hire more employees, attract more capital, and create the additional products that in turn make more profits.
Through the Marketing course we have learned the definition, concept and importance of marketing. Here I try to make a report on what we have learned, and why we should study marketing.
1. What is marketing?
There are many different definitions of marketing. We could cite the followings:
“The all-embracing function that links the business with customer needs and wants in order to get the right product to the right place at the right time”
“The achievement of corporate goals through meeting and exceeding customer needs better than the competition”
“The management process that identifies, anticipates and supplies customer requirements efficiently and profitably”
“Marketing may be defined as a set of human activities directed at facilitating and consummating exchanges”
These definition are all correct. They all try to embody the essence of marketing:
* Marketing is about meeting the needs and wants of customers;
* Marketing is a business-wide function – it is not something that operates alone from other business activities;
* Marketing is about understanding customers and finding ways to provide products or services which customers demand
2. Marketing concept and orientation
It is a fundamental idea of marketing that organisations survive and prosper through meeting the needs and wants of customers. This important perspective is commonly known as the marketing concept.
The marketing concept is about matching a company's capabilities with customer wants. This matching process takes place in what is called the marketing environment.
Businesses do not undertake marketing activities alone. They face threats from competitors, and changes in the political, economic, social and technological environment. All these factors have to be taken into account as a business tries to match its capabilities with the needs and wants of its target customers.
An organisation that adopts the marketing concept accepts the needs of potential customers as the basis for its operations. Success is dependent on satisfying customer needs.
3. Why Study Marketing?
After considering the definition of marketing, one can understand some of the obvious reasons why the study of marketing is relevant. In this section we discuss several perhaps less obvious reasons why one should study marketing.
The marketing field offers a variety of interesting and challenging career opportunities, such as personal selling, advertising, packaging, transport, storage, marketing research, product development, wholesaling, and retailing. In addition, many individuals who work for non-business organisations engage in marketing activities. Marketing skills are used to promote political, cultural, church, civic, and charitable activities. Whether a person earns a living through marketing activities or performs them without compensation in non-business settings, marketing knowledge and skills are valuable assets.
A business organisation must sell products to survive and to grow. Directly or indirectly, marketing activities help sell an organisations products. By doing so, they generate financial resources that can be used to develop innovative products. New products allow a firm to better satisfy customers' changing needs, which in turn enables the firm to generate more profits.
Our highly complex economy depends heavily on marketing activities. They help produce the profits that are essential not only to the survival of individual businesses, but also to the health and ultimate survival of the economy as a whole. Profits are essential to economic growth because without them businesses find it difficult, if not impossible, to buy more raw materials, hire more employees, attract more capital, and create the additional products that in turn make more profits.
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2010-11-28
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Wanted :Traveling partner
Are you interested in traveling abroad ? Have you ever thought of taking a trip to Britain? ......
If your answers are yes, then it is the right time to travel to Britain with me ! Let me introduce myself briefly: I am XX, female, 18 years old. I would like to have a travelling partner.
The trip will cost about seven days, namely, during our national holidays. The anticipated spots include the Big Ben, the museum, both locating in London. After spending two days in London, I want to visit other cities, such as Manchester and other cities.
I hope you can accompany me to accomplish this trip. You had better to be 18-20 years old, with fluent English and enjoying travelling, too. Of course, you must be a female.
If anyone who fits the above mentioned conditions, please dial 1235678. Dont hesitate!
Are you interested in traveling abroad ? Have you ever thought of taking a trip to Britain? ......
If your answers are yes, then it is the right time to travel to Britain with me ! Let me introduce myself briefly: I am XX, female, 18 years old. I would like to have a travelling partner.
The trip will cost about seven days, namely, during our national holidays. The anticipated spots include the Big Ben, the museum, both locating in London. After spending two days in London, I want to visit other cities, such as Manchester and other cities.
I hope you can accompany me to accomplish this trip. You had better to be 18-20 years old, with fluent English and enjoying travelling, too. Of course, you must be a female.
If anyone who fits the above mentioned conditions, please dial 1235678. Dont hesitate!
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