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从1992年开始担任雀巢公司CEO的皮特对于现地化战略采用了两种战略。举一个中国的例子来说明。雀巢公司第一次进入中国市场的时候是从与中国的其他公司合并开始的以这个为基础原... 从1992年开始担任雀巢公司CEO的皮特 对于现地化战略采用了两种战略。 举一个中国的 例子来说明。

雀巢公司第一次进入中国市场的时候 是从与中国的其他公司合并开始的 以这个为基础 原材料是从本地供给 雇用本地员工 在本地生产 所以使用TAX最小的共赢(win-win)战略。

请看中国例子。
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styuco
2010-11-29 · TA获得超过3.5万个赞
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Peter, who was appointed to be the CEO of Nestle since 1992, adopted two strategies for his loacalization. Here is an example from its work in China: When the first time Nestle targeted at the market in China, it started from merge with other companies in China. From such a situation, the raw materials were provided by local suppliers and the workers they recruited were all locals, all the products were also produced in local factories. Therefore they use a win-win strategy with a minimum of TAX.

另一个参考回答来自eeENJOY,是翻译区的牛人
提供下她的链接:http://passport.baidu.com/?business&aid=6&un=eeENJOY#2

雀巢公司第一次进入中国市场的时候 是从与中国的其他公司合并开始的 以这个为基础 原材料是从本地供给 雇用本地员工 在本地生产 所以使用TAX最小的共赢(win-win)战略。
Ever since it made its debut in China market by merging with other companies in China, Nestle has been making full use of the local resources such as raw material and labors. All the production is done locally. That's a win-win strategy with a minimum of TAX.

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Since 1992 as nestle CEO's Peter to centralize of strategic USES two strategy. Heave a Chinese examples.

Nestle first enter Chinese market from other companies combined with China began with the basis of raw materials from local supply hire local staff in local production so using TAX minimum win-win in neuroscience (win win) strategy
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