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这个世界在日新月异地变化着，当你试图认真地寻觅原先在身边的比较熟悉的东西时，它竟然会在无声无息之中悄然离去。于是，有人惊叹这个世界变化快！时光如大江东去般一往无前滔滔不息...
这个世界在日新月异地变化着，当你试图认真地寻觅原先在身边的比较熟悉的东西时，它竟然会在无声无息之中悄然离去。于是，有人惊叹这个世界变化快！时光如大江东去般一往无前滔滔不息，“无可奈何花落去”，这是历史发展的必然规律。然而，人世间也有奔涌千年的沧海、照彻古今的明月、四季华茂的常青树、永久流淌的不老泉，这就是传统文化。如何将中国传统文化符号与VI结合、发展，创建有中国精神的品牌形象就是历史交给我们的任务。中国传统文化是人类智慧的结晶，传承与发扬它，把其精神元素融入VI设计之中，必定会使企业形象更具文化性与社会性。
时至今日，我们所处的是一个高度现代化、信息化的社会，新材料、新技术的不断涌现使我们目不暇接，随之而来的新思想、新观念、以及国外的各种艺术思潮的涌入对中国的传统文化艺术带来了前所未有的冲击，在这种局面下，我们面对着一个如何将中国传统文化象征符号与VI结合、发展的关系问题，也就是在我们的现代设计中对中国传统文化何去何从的问题。完全背离传统显然是不可取的，对西方现代艺术纯粹的模仿、简单的挪用将使我们的艺术丧失民族个性；而对传统继承是必要的，也是必然的，任何新事物的产生都是建立在传统的基础之上的，中国的VI设计要走出一条自己的路子，必然是建立在中国的传统基础之上的，香港的一些著名的设计师成功之路就充分地说明了这一点。然而，继承并不意味着拘泥，几千年的文明史固然给我们留下了一个多姿多彩的艺术宝库，但一味沉迷在传统的襁褓里，在我们的设计中单纯的奉行“拿来主义”，没有新鲜血液的注入，将会导致民族传统艺术发展的停滞，最终只能使我们的时代留下大批的古董拷贝，而无设计可言。
对传统的继承是必然的，而我们该如何继承、发扬呢？
透过传统文化的历史延伸脉络，我们可以看出，传统文化本身是一个开放的系统，在新的技术与意识观念的冲击下而不断的更新拓展，而其后的内涵与精神则是民族历史长期积淀的结果，是中华民族所特有的，也是民族形式的灵魂之所在。因此，要使中国特有的传统文化象征符号在VI设计当中得以延伸发展，打造新的民族形式，我们因该在理解的基础上对传统文化象征符号进行再创造。这种在再创造是在理解的基础上，以现代的审美观念对传统文化象征符号中的一些元素加以改造、提炼和运用，使其富有时代特色；或者把传统文化运用到现代设计中来，用以表达设计理念，把其精神元素融入VI设计之中，更具文化性与民族性。
将中国传统文化的精髓——传统文化象征符号，融入VI理念中去，在现代企业中延伸发展。这种相融并不是简单相加，而是在对中国传统文化深刻理解上的融合。可以说是对传统文化的高层次的发展和提升，一种新的民族形式的创造，是需要我们摆脱美学传统的物化表相，进入深层的精神领域去探寻的。我们只有在深入领悟传统的文化精神、充分认识来自现代西方的各种设计思潮的基础上，兼收并蓄，融会贯通，寻找传统与现代的契合点，才能打造出符合新时代的民族形式，才能找到真正属于我们本民族的同时又能够为国际社会的所认同的现代设计。在这一点上，我国大部分成功的设计师将上下五千年传统文化象征符号经逐步挖掘、发展成为现代设计中的文化内涵。方胜、云纹、如意纹、回纹、水纹、太极八卦、中国结等传统图案，这些纹样内涵丰富意义深远。 展开
时至今日，我们所处的是一个高度现代化、信息化的社会，新材料、新技术的不断涌现使我们目不暇接，随之而来的新思想、新观念、以及国外的各种艺术思潮的涌入对中国的传统文化艺术带来了前所未有的冲击，在这种局面下，我们面对着一个如何将中国传统文化象征符号与VI结合、发展的关系问题，也就是在我们的现代设计中对中国传统文化何去何从的问题。完全背离传统显然是不可取的，对西方现代艺术纯粹的模仿、简单的挪用将使我们的艺术丧失民族个性；而对传统继承是必要的，也是必然的，任何新事物的产生都是建立在传统的基础之上的，中国的VI设计要走出一条自己的路子，必然是建立在中国的传统基础之上的，香港的一些著名的设计师成功之路就充分地说明了这一点。然而，继承并不意味着拘泥，几千年的文明史固然给我们留下了一个多姿多彩的艺术宝库，但一味沉迷在传统的襁褓里，在我们的设计中单纯的奉行“拿来主义”，没有新鲜血液的注入，将会导致民族传统艺术发展的停滞，最终只能使我们的时代留下大批的古董拷贝，而无设计可言。
对传统的继承是必然的，而我们该如何继承、发扬呢？
透过传统文化的历史延伸脉络，我们可以看出，传统文化本身是一个开放的系统，在新的技术与意识观念的冲击下而不断的更新拓展，而其后的内涵与精神则是民族历史长期积淀的结果，是中华民族所特有的，也是民族形式的灵魂之所在。因此，要使中国特有的传统文化象征符号在VI设计当中得以延伸发展，打造新的民族形式，我们因该在理解的基础上对传统文化象征符号进行再创造。这种在再创造是在理解的基础上，以现代的审美观念对传统文化象征符号中的一些元素加以改造、提炼和运用，使其富有时代特色；或者把传统文化运用到现代设计中来，用以表达设计理念，把其精神元素融入VI设计之中，更具文化性与民族性。
将中国传统文化的精髓——传统文化象征符号，融入VI理念中去，在现代企业中延伸发展。这种相融并不是简单相加，而是在对中国传统文化深刻理解上的融合。可以说是对传统文化的高层次的发展和提升，一种新的民族形式的创造，是需要我们摆脱美学传统的物化表相，进入深层的精神领域去探寻的。我们只有在深入领悟传统的文化精神、充分认识来自现代西方的各种设计思潮的基础上，兼收并蓄，融会贯通，寻找传统与现代的契合点，才能打造出符合新时代的民族形式，才能找到真正属于我们本民族的同时又能够为国际社会的所认同的现代设计。在这一点上，我国大部分成功的设计师将上下五千年传统文化象征符号经逐步挖掘、发展成为现代设计中的文化内涵。方胜、云纹、如意纹、回纹、水纹、太极八卦、中国结等传统图案，这些纹样内涵丰富意义深远。 展开
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This world in change with each passing day change, when you try to seriously searching originally in the side more familiar things, it should be among the silent slipped away. So, someone marvel at the world is changing fast! Time is like a great river east to go to rest, "forever indomitable helpless flower falls to", this is the necessity of historical development rule. However, the height is also have the sea surges millennium ancient shines through the moon, the evergreen tree, four seasons huamao, permanent flow fountain of youth, this is traditional culture. How to Chinese traditional culture symbols and VI combination, development, the establishment of a Chinese spirit of brand image is history to our task. Chinese traditional culture is the crystallization of the wisdom of human, inheritance and develop it, put their spiritual elements into VI design in, will make the enterprise image more cultural and social.
Today, which we live is a highly modernized and informationized society, new materials and new technology constantly emerging that we jam-packed with subsequent new thoughts, new ideas, and foreign various trend of art influx of traditional Chinese culture art brought an unprecedented shock, in this situation, we are confronted with a how the Chinese traditional culture symbol with a VI combination, the relationship between the problem, namely in our modern design in traditional to China culture where the problem. Complete departure from tradition is obviously not desirable, of western modern art pure imitation, simple misappropriate will make our art lost national personality; For the traditional inheritance is necessary, also inevitable, any new things produce are built on the basis of traditional, China's VI design to get out of a own path, inevitable is based on traditional Chinese foundation, Hong Kong of some famous designer road to success is fully illustrates this point. However, inheriting doesn't mean formality, several thousand years of history of civilization is left us a colorful artistic treasure, but blindly indulged in traditional swaddling bands, in our design simple adherence to the "takes doctrine", no fresh blood into, it will lead to the development of national traditional art stagnation, finally only makes our time left a large number of antique copies, and no design at all.
The traditional inheritance is inevitable, but how can we inherit and carry forward?
Through traditional culture history extensions context, we can see, traditional culture itself is an open system, in the new technology and conceptions under the impact of and constantly update expansion, and subsequent connotation and spirit is the result of national history and accumulation, and is the nation, is also unique ethnic forms of soul lies. Therefore, to make the unique Chinese traditional culture symbol of the VI design to create new national extension, because this form and we in understanding, on the basis of traditional culture symbol before the creation. This again in creation is in understanding the basis of modern aesthetic idea on traditional culture symbol of some elements are modified, refining and application, make its rich period characteristic, Or the traditional culture to apply modern design, to express design concept, regard their spiritual elements into VI design in, more culture and nationalism.
Will the essence of Chinese traditional culture, traditional culture symbol, blend in VI in the concept, the modern enterprise extending the development. This kind of harmony is not simple addition, but in traditional to China culture profound understanding of fusion. Can saying is on the traditional culture of the high level of development and ascension, a new national forms of creation, is we need to get rid of traditional aesthetics materialized appearance, enter deep spiritual domain to explore. We only in the thorough understanding of traditional cultural spirit, fully understanding from modern western various design trend, on the basis of inclusive, mastery, find the connection between traditional and modern, ability makes a meets the new times national form, we can find out truly belong to our national again at the same time to the international society recognized by modern design. At this point, our most successful designers will be 5000 years traditional culture symbol by gradually digging, became modern design of the cultural connotation. Fangsheng, moire, ruyi grain, rule meander, water lines, taiji vegetarian, Chinese knot traditional designs, these patterns such as rich connotation is of far-reaching significance.
Today, which we live is a highly modernized and informationized society, new materials and new technology constantly emerging that we jam-packed with subsequent new thoughts, new ideas, and foreign various trend of art influx of traditional Chinese culture art brought an unprecedented shock, in this situation, we are confronted with a how the Chinese traditional culture symbol with a VI combination, the relationship between the problem, namely in our modern design in traditional to China culture where the problem. Complete departure from tradition is obviously not desirable, of western modern art pure imitation, simple misappropriate will make our art lost national personality; For the traditional inheritance is necessary, also inevitable, any new things produce are built on the basis of traditional, China's VI design to get out of a own path, inevitable is based on traditional Chinese foundation, Hong Kong of some famous designer road to success is fully illustrates this point. However, inheriting doesn't mean formality, several thousand years of history of civilization is left us a colorful artistic treasure, but blindly indulged in traditional swaddling bands, in our design simple adherence to the "takes doctrine", no fresh blood into, it will lead to the development of national traditional art stagnation, finally only makes our time left a large number of antique copies, and no design at all.
The traditional inheritance is inevitable, but how can we inherit and carry forward?
Through traditional culture history extensions context, we can see, traditional culture itself is an open system, in the new technology and conceptions under the impact of and constantly update expansion, and subsequent connotation and spirit is the result of national history and accumulation, and is the nation, is also unique ethnic forms of soul lies. Therefore, to make the unique Chinese traditional culture symbol of the VI design to create new national extension, because this form and we in understanding, on the basis of traditional culture symbol before the creation. This again in creation is in understanding the basis of modern aesthetic idea on traditional culture symbol of some elements are modified, refining and application, make its rich period characteristic, Or the traditional culture to apply modern design, to express design concept, regard their spiritual elements into VI design in, more culture and nationalism.
Will the essence of Chinese traditional culture, traditional culture symbol, blend in VI in the concept, the modern enterprise extending the development. This kind of harmony is not simple addition, but in traditional to China culture profound understanding of fusion. Can saying is on the traditional culture of the high level of development and ascension, a new national forms of creation, is we need to get rid of traditional aesthetics materialized appearance, enter deep spiritual domain to explore. We only in the thorough understanding of traditional cultural spirit, fully understanding from modern western various design trend, on the basis of inclusive, mastery, find the connection between traditional and modern, ability makes a meets the new times national form, we can find out truly belong to our national again at the same time to the international society recognized by modern design. At this point, our most successful designers will be 5000 years traditional culture symbol by gradually digging, became modern design of the cultural connotation. Fangsheng, moire, ruyi grain, rule meander, water lines, taiji vegetarian, Chinese knot traditional designs, these patterns such as rich connotation is of far-reaching significance.
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