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斯沃琪(Swatch)集团旗下拥有众多腕表品牌，其中包括斯沃琪(Swatch)、宝玑(Breguet)、宝珀(Blancpain)、雅盖·德罗(JaquetDroz)、G...
斯沃琪 (Swatch) 集团旗下拥有众多腕表品牌，其中包括斯沃琪 (Swatch) 、宝玑 (Breguet) 、宝珀 (Blancpain) 、雅盖·德罗 (Jaquet Droz) 、Glashutte、格拉苏蒂 (Original/union ) 、Leon Hatot、欧米茄 (OMEGA) 、浪琴 (Longines) 、雷达 (Rado) 、天梭(Tissot) 、卡尔文·克莱恩 (Calvin Klein) 、雪铁纳 (Certina) 、米度 (Mido) 、汉米尔顿 (Hamilton) 、皮尔·巴尔曼 (Pierre Balmain) 、飞菲 (Flik Flak) 和Endura。在斯沃琪 (Swatch) 及其腕表品牌的复兴之路上，海耶克先生发挥了决定性作用。他在20世纪80年代初制定的发展战略最终使瑞士制表业再次走向辉煌，并于1984年再次奠定全球领先地位。 [2]
20世纪70年代末，瑞士制表业陷入空前危机。当时，瑞士出品的钟表产量在全球市场中的比例已从43%急剧下降到15%。复兴瑞士制表业成为刻不容缓的艰巨任务。1978年，世界上诞生了当时厚度最薄的腕表，这再次向瑞士制表业发出严峻挑战。瑞士制表业决心迎难而上，创制出更为轻薄的计时器。1985年，Swatch之父——尼古拉斯·G·海耶克在对Asuag和SSIH进行了历时四年多的重组后，最终促成两家钟表公司合并成立Swatch集团。Swatch集团的制表工匠不仅缔造了新的超薄表记录，更发明了全新的制表工艺。这一制表工艺采用一体式表壳，并将表壳的底部作为安装机芯的底板。机芯从腕表的上方进行安装，安装蓝宝石水晶玻璃镜面则成为最后一道工序。化繁为简，这是对制表工艺一次大胆、却异常成功的颠覆。然而，是否能够使用塑料制作出更节省成本的腕表呢？Swatch集团带领瑞士制表业踏上了征服下一个挑战的征程。使用塑料制作的腕表应具有容易上链和设置的机芯，必须能够从其塑料表壳的一面安装机芯。此外，塑料表的男装、女装表款还应当采用相同的底座。经过无数次改进，Swatch集团的制表工匠使用51个零部件代替了通常构成腕表的至少91个零部件，最终使塑料表成为可能。Swatch腕表采用瑞士石英机芯、人工合成材料制造，兼具防水防震、计时精确、价格平宜等出众优点。腕表尤为适合批量生产，并具备丰富色彩选择。这款年轻、创新的腕表在瑞士独家制造，已成为激情四射、趣致动人、生活情趣的完美象征。 展开
20世纪70年代末，瑞士制表业陷入空前危机。当时，瑞士出品的钟表产量在全球市场中的比例已从43%急剧下降到15%。复兴瑞士制表业成为刻不容缓的艰巨任务。1978年，世界上诞生了当时厚度最薄的腕表，这再次向瑞士制表业发出严峻挑战。瑞士制表业决心迎难而上，创制出更为轻薄的计时器。1985年，Swatch之父——尼古拉斯·G·海耶克在对Asuag和SSIH进行了历时四年多的重组后，最终促成两家钟表公司合并成立Swatch集团。Swatch集团的制表工匠不仅缔造了新的超薄表记录，更发明了全新的制表工艺。这一制表工艺采用一体式表壳，并将表壳的底部作为安装机芯的底板。机芯从腕表的上方进行安装，安装蓝宝石水晶玻璃镜面则成为最后一道工序。化繁为简，这是对制表工艺一次大胆、却异常成功的颠覆。然而，是否能够使用塑料制作出更节省成本的腕表呢？Swatch集团带领瑞士制表业踏上了征服下一个挑战的征程。使用塑料制作的腕表应具有容易上链和设置的机芯，必须能够从其塑料表壳的一面安装机芯。此外，塑料表的男装、女装表款还应当采用相同的底座。经过无数次改进，Swatch集团的制表工匠使用51个零部件代替了通常构成腕表的至少91个零部件，最终使塑料表成为可能。Swatch腕表采用瑞士石英机芯、人工合成材料制造，兼具防水防震、计时精确、价格平宜等出众优点。腕表尤为适合批量生产，并具备丰富色彩选择。这款年轻、创新的腕表在瑞士独家制造，已成为激情四射、趣致动人、生活情趣的完美象征。 展开
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Swatch (Swatch) the group has numerous wrist watch brand, including Swatch (Swatch), treasure ji (Breguet), treasure Blancpain), elegant pearl (cover dryden ROM (Jaquet Droz), Glashutte, case LaSu pedicle (union), Leon reprographic systems/Hatot, OMEGA (OMEGA), Longines has (Longines), radar (Rado), tensaw (Tissot), Calvin Klein, Calvin Klein (), snow iron na (Certina), rice degrees (Mido), han Milton (Hamilton), Pierre barr Pierre Balmain), Raman (flying fe (Flik Flak) and Endura. In Swatch (Swatch) and wrist watch brand on the road, the revival of the sea and Mr Yushchenko playing a decisive role. He in the early 1980s formulated development strategy which eventually Swiss one again, and turning to glory in 1984 again laid global leading position. [2]
In the late 1970s, Swiss one turning into an unprecedented crisis. At that time, the Swiss produces the horological production in the global market in proportion to already from 43% sharply to 15%. Renaissance Swiss one turning become the urgent task. In 1978, the world was born when thickness of the thinnest wrist, which again to Swiss one turning issued severe challenges. Swiss one determined the nettle and created a turning more frivolous timer. In 1985, the father of Swatch - nicolas G, sea and on Asuag and SSIH gram the diachronic more than four years after the restructuring, and finally conduced to two and horological company merged Swatch group. Swatch group tabulation artisans not only creates the new ultra-thin table records, more invented the new tabulation technology. This tabulation technology using one-piece watchcase, and will be installed at the bottom of the movements as watchcase of the floor. Watch of wrist movements from above for installation, install sapphire crystal glass mirror has become the last procedure. Change numerous for brief, this is to watch technology once bold, but abnormality successful subversive. However, whether can use plastic produce more saving cost of wrist watch? Swatch group leading Swiss one turning onto the conquering next challenges journey. Use plastic making the wrist watch should have easy on the chain and set the machine, must be able to from its plastic watchcase side installation acrylic. In addition, plastic table of men's clothing, women's watch money shall also use the same base. After countless times improvement, Swatch group tabulation craftsman used 51 parts replaced usually constitute wrist watch at least 91 parts, and finally make plastic table become possible. Swatch wrist watch by Swiss quartz movement, synthetic materials manufacturing, hold concurrently waterproof shockproof, timing accurate, price cheap etc outstanding advantages. Wrist watch is particularly suitable for mass production, and possess rich color choice. This kind of young, innovative wrist watch in Switzerland manufacture solely, has become a passionate and interest to moving, the life interest perfect symbol
In the late 1970s, Swiss one turning into an unprecedented crisis. At that time, the Swiss produces the horological production in the global market in proportion to already from 43% sharply to 15%. Renaissance Swiss one turning become the urgent task. In 1978, the world was born when thickness of the thinnest wrist, which again to Swiss one turning issued severe challenges. Swiss one determined the nettle and created a turning more frivolous timer. In 1985, the father of Swatch - nicolas G, sea and on Asuag and SSIH gram the diachronic more than four years after the restructuring, and finally conduced to two and horological company merged Swatch group. Swatch group tabulation artisans not only creates the new ultra-thin table records, more invented the new tabulation technology. This tabulation technology using one-piece watchcase, and will be installed at the bottom of the movements as watchcase of the floor. Watch of wrist movements from above for installation, install sapphire crystal glass mirror has become the last procedure. Change numerous for brief, this is to watch technology once bold, but abnormality successful subversive. However, whether can use plastic produce more saving cost of wrist watch? Swatch group leading Swiss one turning onto the conquering next challenges journey. Use plastic making the wrist watch should have easy on the chain and set the machine, must be able to from its plastic watchcase side installation acrylic. In addition, plastic table of men's clothing, women's watch money shall also use the same base. After countless times improvement, Swatch group tabulation craftsman used 51 parts replaced usually constitute wrist watch at least 91 parts, and finally make plastic table become possible. Swatch wrist watch by Swiss quartz movement, synthetic materials manufacturing, hold concurrently waterproof shockproof, timing accurate, price cheap etc outstanding advantages. Wrist watch is particularly suitable for mass production, and possess rich color choice. This kind of young, innovative wrist watch in Switzerland manufacture solely, has become a passionate and interest to moving, the life interest perfect symbol
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