Question

求论文摘要翻译，急！！谢谢各位了

论文摘要

在我国，随着世界经济全球化的来临，履行企业的社会责任可以实现企业和社会和谐发展，可以提高企业的竞争力和经营业绩。公益营销从企业角度研究社会责任观，它以企业社会责任为前提条件，强调企业社会责任和经济效益的双赢，客观上可以提高企业品牌形象，主观上提高企业的经济效益 ，微观上拉近与消费者的关系，宏观上提高社会效益。以王老吉在汶川地震中的“捐款门”事件为例，探讨王老吉的公益营销战略，得出公益营销能使企业社会责任与经济效益获得双赢的结论，以及由此所引发出的关于如何作好企业社会责任决策的一些重要措施。

关键词：王老吉 公益营销 企业社会责任

Answer 1

The paper

In our country, with the advent of world economic globalization, perform the social responsibility of the enterprise can realize enterprise and social harmonious development, can improve the competitiveness of enterprises and business performance. From the Angle of enterprises public marketing research society responsibility view, it with corporate social responsibility for the premise condition, emphasizing the social responsibility of the enterprise and economic benefit of win-win, objectively can improve enterprise brand image, subjectively, improve the economic benefit of enterprise, the microscopic relates to consumer relationship, macroscopical on improving social benefits. With the "WangLaoJi in wenchuan earthquake donation door" event as an example, this paper discusses the WangLaoJi public marketing strategy, it is concluded that the public marketing can make the enterprise society responsibility gain mutual benefit and economic benefit of the conclusion, and which is initiated by about how to make a decision on corporate social responsibility of some important measures.

Keywords: WangLaoJi public marketing enterprise society responsibility

Answer 2

The paper

In our country, with the advent of world economic globalization, perform the social responsibility of the enterprise can realize enterprise and social harmonious development, can improve the competitiveness of enterprises and business performance. From the Angle of enterprises public marketing research society responsibility view, it with corporate social responsibility for the premise condition, emphasizing the social responsibility of the enterprise and economic benefit of win-win, objectively can improve enterprise brand image, subjectively, improve the economic benefit of enterprise, the microscopic relates to consumer relationship, macroscopical on improving social benefits. With the "WangLaoJi in wenchuan earthquake donation door" event as an example, this paper discusses the WangLaoJi public marketing strategy, it is concluded that the public marketing can make the enterprise society responsibility gain mutual benefit and economic benefit of the conclusion, and which is initiated by about how to make a decision on corporate social responsibility of some important measures.

Keywords: WangLaoJi public marketing enterprise society responsibility
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