帮忙修改下语法错误谢谢哈 10

Exhibit3.2TheMcKinsey7SFrameworkHardElementsSoftElementsStrategy:growing,pioneeringfi... Exhibit 3.2
The McKinsey 7S Framework
Hard Elements Soft Elements
Strategy:
growing, pioneering financial services, delivering benefits to customers, members, commitment to value, fairness and social responsibility
Structure:
Co-operative Bank, Co-operative Insurance and Smile
Systems:
great service level and CSR
Shared Values:
social responsibility, openness and honesty, being successful and customer focused, making work fun
Skills:
Different age people for different work.
Style:
making work fun, social responsibility
Staff:
Employs more than 8000 people

4. SWOT analysis
SWOT is general use to summarises the key facts from the business environment and strategy capability of the organization that affect the future strategy development (Johnsn et al, 2008:119). Piercy and Giles (2007) points out SWOT is a simple approach to critical evaluate an organisation that are planning strategic position. Furthermore, Abell and Hammond (1979) highlights that SWOT model is to analyse the organization market segmentation and strategy. In this part will use SWOT to sum up the external and internal environment of the Co-operative Bank (as exhibit 4.1).
Exhibit 4.1

SWOT FRAMEWORK

Internal Strengths
CSR + ethic
Technology support
Leading brands and Many awards Weaknesses
Lack of globalization capability
.

External Opportunities
Green and ethic international market
Government and glob public organisation assistant Threats
Global financial crisis
Culture shock
New competitor in the UK ---Metro bank

The Co-operative Bank owing to the ethic policy and great social responsibility, in addition to the smile technology forceful support, it win the many awards such as which, a build the leading brand in the bank industry, however, the Co-operative Bank only adopt the business in the UK and Ireland, the expansion of global market the one of bottlenecks possibly is the lack of utility globalization capability in the future. Generally speaking, as the global green and ethic market gap that the Co- operative bank has opportunity assistant from Government and glob public organization for research and produce the green and recycle product. as a matter of course, the global financial crisis and new competitor entry UK market probably hit the sale and profit, additionally, when Co-operative Bank expand the global market and entry others countries, the culture shock is obviously happening.
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2010-12-15
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