Question

请大家帮忙翻译一下好吗、谢谢啦。

浅析跨国公司经营中的“文化营销”
摘要：第二次世界大战以后，跨国公司迅速发展。它的发展，促进了生产，资本，贸易以及技术的全球化，推动了经济全球化的进程。作为当今世界经济活动的主要组织者，跨国公司那些传统的价格竞争，已经满足不了经营者争取更多利润的欲求，他们已经转向其他非价格竞争的手段。越来越多的经营者把目光投在了企业文化中，利用企业独特的文化内涵，赢得更多的回报。经营者也发现，在不同的地域，有着不同的文化基础，文化基础的差异影响着这个地区人们的消费行为。更多的人开始关注了文化在经营中的重要性。

关键词：跨国公司 企业文化营销 各地区文化的冲突和协调 文化营销的成功

Answer 1

Shallow the multinational corporation management "cultural marketing"

Abstract: after the second world war, the multinational companies develop rapidly. It's development, promote the production, capital, trade and technology of globalization, push forward the process of the economic globalization. As the world's current economic activities of the main organizer, multinational companies those traditional price competition, already cannot satisfy the operator for more profits and desires, they have to turn to other non-price competition means. More and more managers to look into the enterprise culture, USES the enterprise's unique culture connotation, win more returns. Operator also found that in different places, have different cultural foundation, cultural foundation difference affects people's consumption behavior in this area. More and more people begin to pay close attention to the culture in the business of importance.

Keywords: multinational companies cultural marketing regions cultural conflict and coordination of cultural marketing success