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中外广告文化差异一、中外广告作品的差异(一)广告整体的差异(二)广告创意的差异(三)广告用语的差异(四)广告诉求的差异二、中外广告立法的差异三、中外广告文化冲突(一)文化... 中外广告文化差异
一、 中外广告作品的差异
(一) 广告整体的差异
(二) 广告创意的差异
(三) 广告用语的差异
(四) 广告诉求的差异
二、 中外广告立法的差异
三、 中外广告文化冲突
(一) 文化渗透
(二) 跨文化传播带来的影响
1、 问题
2、 机遇
(三) 针对广告文化冲突的解决办法
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爱已经不复存在bP
2010-12-25
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Cultural differences between ads.of China and foreign countries
一、 advertising works difference between China and foreign countries
(a) the overall difference of advertising
(b) creative differences of advertising
(c) language differences of advertising
(d) appeals differences of advertising
二、legislation differences of Sino-foreign advertising
三、 cultural conflicts between Sino-foreign advertising
(a) cultural infiltration
(b) the impact on cross-cultural communication
1, Issues and problems
2, opportunities
(c) resolution for cultural conflicts of advertising
wb小贝
2010-12-25 · TA获得超过347个赞
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Sino-foreign advertising culture differences
A, sino-foreign advertising works difference
(a) advertising overall difference
(2) advertising creative differences
(3) AD language differences
(4) advertising appeal of the differences
Second, sino-foreign advertising legislation of the differences
Three, sino-foreign advertising culture conflict
(a) the cultural permeation
(2) transcultural communication impacts
1, problems
2, the opportunities
(3) in view of advertising culture conflict solution
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wangyinhao9999
2010-12-26 · TA获得超过108个赞
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Sino-foreign advertising culture differences
A, sino-foreign advertising works difference
a advertising overall difference
2advertising creative differences
3 AD language differences
4 advertising appeal of the differences
Second, sino-foreign advertising legislation of the differences
Three, sino-foreign advertising culture conflict
a the cultural permeation
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时木814
2010-12-26
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Chinese and foreign advertisement cultural difference
one, Chinese and foreign advertisement work's difference
(one) advertisement whole's difference
(two) advertisement creativity's difference
(three) advertisement terminology's difference
(four) advertisement demand's difference
two, Chinese and foreign advertisement legislation's difference <dnt> the </dnt> three, Chinese and foreign advertisement culture conflicts influence
which, question
, opportunity

(one) cultural infiltration
(two) the Trans-Culture dissemination brings (three) in view of the advertisement culture conflict solution
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