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常州主题酒店的设计与开发初探近些年来,随着我国市场经济的不断完善,旅游业的不断发展,酒店市场日趋成熟且竞争加剧,单凭星级和规模取胜的做法都已经过时,加上消费者需求多样化、... 常州主题酒店的设计与开发初探
近些年来,随着我国市场经济的不断完善,旅游业的不断发展,酒店市场日趋成熟且竞争加剧,单凭星级和规模取胜的做法都已经过时,加上消费者需求多样化、多层次地发展,促使我国酒店业也趋向多元化。在这样的环境下,一种赋予自身某种文化主题以吸引特定顾客群的酒店——主题酒店出现了。作为一种新兴的酒店发展形态,主题酒店在我国发展的时间比较短,但作为国际酒店业发展的新趋势,为中国酒店业的发展提供了新的思路, 是中国酒店业未来发展道路上的必然选择。
本文在广泛阅读、参考前人的相关研究成果基础上,通过作者亲身拜访体验、老师朋友同学咨询、问卷调查及网络查询等手段,从主题酒店的概念、特征和类型入手,提炼其的文化内涵,研究主题酒店的发展现状和存在的问题,从而对常州主题酒店的发展进行SWOT分析,试图对主题选择,酒店产品的构建和营销策略等方面提出建议,对常州主题酒店的发展前景做出展望。
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2011-02-07 · TA获得超过108个赞
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Instructional Design and Development of Changzhou Themed Hotel

In recent years, the continuous improvement of China's market economy and the steady development of tourism had made the hotel market more mature and competitive. Thus, leaning on star level and scale to succeed has become outdated. Furthermore, consumers are now demanding for variety and multi-level development, diversing the hotel industry of China. In such environment, themed hotel, hotel that given itself a particular cultural theme to attract a specific customer groups, has appeared. As a new form of hotel development, the grow of themed hotel in China has a relatively short period, however, as a new international hotel industry trend, it provided China's hotel industry with new ways of thinking. It is the certain choice on the journey of future development in China's hotel industry.

This article is written based on widely reading, related references of previous research results, personal experiences of the author, consultation with teachers, friends and classmates, questionaires, network query and other means, to study the current development situation and problems facing by themed hotel with respect to its themes, features and types. Thus, SWOT analysis is carried out on the development of Changzhou Themed Hotel, which tends to provide suggestions on the selection of theme, product constructions and marketing strategies, yet make resolution on its future development.

总算完成了。最后一段还真富挑战性!不尽完美,但希望帮到你吧。
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Changzhou theme of the hotel's design and development
In recent years, with the constant improvement of China's market economy, the development of tourism, the hotel market becomes more mature and competition, stars and the scale of victory alone are outdated practices, coupled with diversification of consumer demand, multi-level development, to promote the hotel industry in China is also becoming more diverse. In such an environment, a culture of a given subject itself to attract a specific customer base hotel - theme hotel appeared. As a new form of hotel development, theme hotel in a relatively short time of our development, but as the new international hotel industry trends, the development of China's hotel industry provides a new way of thinking, the future development of China's hotel industry on the road inevitable choice.
In this paper, widely read, the reference results of previous studies on the basis of personal visits through the experience of teacher friends, classmates consultation, questionnaires and other means to query the network, from the theme of the hotel concept, characteristics and types of start refining their cultural connotations , research theme hotel in the development status and problems, and thus the development of theme hotel in Changzhou SWOT analysis to try to choose the theme, the hotel building and product marketing strategies to make recommendations on the development prospects of the hotel Changzhou theme to make Prospect .

深圳大学高二学生英语外贸专业生翻译
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2011-02-03 · TA获得超过397个赞
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Changzhou theme of the hotel's design and development
In recent years, with the constant improvement of China's market economy, the development of tourism, the hotel market becomes more mature and competition, stars and the scale of victory alone are outdated practices, coupled with diversification of consumer demand, multi-level development, to promote the hotel industry in China is also becoming more diverse. In such an environment, a culture of a given subject itself to attract a specific customer base hotel - theme hotel appeared. As a new form of hotel development, theme hotel in a relatively short time of our development, but as the new international hotel industry trends, the development of China's hotel industry provides a new way of thinking, the future development of China's hotel industry on the road inevitable choice.
In this paper, widely read, the reference results of previous studies on the basis of personal visits through the experience of teacher friends, classmates consultation, questionnaires and other means to query the network, from the theme of the hotel concept, characteristics and types of start refining their cultural connotations , research theme hotel in the development status and problems, and thus the development of theme hotel in Changzhou SWOT analysis to try to choose the theme, the hotel building and product marketing strategies to make recommendations on the development prospects of the hotel Changzhou theme to make Prospect .
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