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*M&M巧克力:不溶在手,只溶在口这是著名广告大师伯恩巴克的灵感之作,堪称经典,流传至今。它既反映了M&M巧克力糖衣包装的独特USP,又暗示M&M巧克力口味好,以至于我们... *M&M巧克力:不溶在手,只溶在口
这是著名广告大师伯恩巴克的灵感之作,堪称经典,流传至今。它既反映了M&M巧克力糖衣包装的独特USP,又暗示M&M巧克力口味好,以至于我们不愿意使巧克力在手上停留片刻。

*耐克:just do it
耐克通过以justdoit为主题的系列广告和篮球明星乔丹的明星效应,迅速成为体育用品的第一品牌,而这句广告语正符合青少年一代的心态,要做就做,只要与众不同,只要行动起来。然而,随着乔丹的退役,随着just do it改为“I dream.”,耐克的影响力逐渐势微。

*戴比尔斯钻石:钻石恒久远,一颗永流传 A diamond lasts forever
证明经典的广告语总是丰富的内涵和优美的语句的结合体,戴比尔斯钻石的这句广告语不仅道出了钻石的真正价值,而且也从另一个层面把爱的价值提升到足够的高度,使人们很容易把钻石与爱情联系起来,这的确是最美妙的感觉 。

*麦氏咖啡:滴滴香浓,意犹未尽 Good to the last drop
作为全球第二大咖啡品牌,麦氏的广告语堪称语言的经典。与雀巢不同,麦氏的感觉体验更胜一筹,虽然不如雀巢那么直白,但却符合咖啡时的那种意境,同时又把麦氏咖啡的那种醇香与内心感受紧紧结合起来,同样经得起考验。

*德芙巧克力:牛奶香浓,丝般感觉
之所以够的上经典,在于那个“丝般感觉”的心理体验;能够把巧克力细腻滑润的感觉用丝绸来形容,意境够高远,想象够丰富。充分利用联觉感受,把语言的力量发挥到极致。

*柯达:就是这一刻 A Kodak Moment
胶卷市场的第一品牌从来不用强调自己色彩的饱和、颗粒的细腻这些指标,而是用生活中精彩、难忘的瞬间打动消费者,留驻美好瞬间,给你永恒记忆是柯达胶卷永恒的主题,无论是“患起生活每一刻”和“就是这一刻”都是主题的集中反映。
非常感谢,我会一辈子感谢你 我永远忘不了你
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绝情圣
2007-03-20
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* M& M chocolate:Don't dissolve in hand, dissolve in only
This is an of 著 advertise the master the 伯 boon 巴 gram of inspiration make, be rated as the classic, spread up to now.It since reflected the special USP of the M& M chocolates dress packing, suggest the M& M chocolate taste again good, with as for we would not like to make chocolate in hand to stop over a short moment up.

* Bear the gram:just do it
Bear the gram to pass with justdoit for topic of series advertise and the basketball star Jordan's star effect, become the athletics thing quickly the first brand, but this advertisement language is matching the mindset of teenager's generation, to do and then do, want ~only the out of the ordinary, as long as go to move.However, back the service along with Jordan, change along with the just do it for" I dream.", The influence that bears the gram is tiny gradually and certainly.

* Wear the diamond of Bill 斯 :The diamond is endurable far, an always spread the A diamond lasts forever
Advertisement language that proves the classic always abundant content and daintiness of lexical combine the body, wear this advertisement language of the diamond of Bill 斯 not only a the real value of the diamond, and also promote the loving value to the enough height from another level, make people very easy to contact the diamond and love, this is really the most beautiful and wonderful felling.

* Surname coffee of 麦 :The every drop is aromatic, the idea still did not fulfil the Good to the last drop
Global second coffee brand of conduct and actions, the advertisement language of the surname of 麦 is rated as the classic of the language.With the 雀 nest dissimilarity, the felling experience of the surname of 麦 is still better, although keeps the white not as so as nest of 雀 , but match the coffee of that kind of artistic conception, at the same time again the 麦 surname coffee of that kind of the joss-stick of 醇 and hearts feeling knots to put together tightly and tightly, canning stand tests equally.

* Virtuous chocolate of 芙 :The milk is aromatic, the silk sort felling
Of so enough of last classic, lie in the mental state experience of that" the silk sort felling";Can chase the delicate slippery smooth felling of chocolate to describe with the silk, the artistic conception are high enough far, imagine enough abundant.Make use of the 联 to feel the feeling well, develop the power of the language to the extreme achievement.

* Kodak:Is this a moment A Kodak Moment
The film market the first brand have always been need not emphasize delicate these index signs of saturation, grain of oneself's color, but use the life in fascinating and unforgettable move the consumer in a twinkling, stay to halt the fine moment, give you the eternal memory is the topic of the Kodak film eternity, is" suffer from rise living each a moment" and" is this a moment" regardless is a topic to embody a concentrated reflection.
windyvv
2007-03-21 · TA获得超过205个赞
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M&M's chocolate candies:"The milk chocolate melts in your mouth...not in your hand"
This is advertisement master William Bernbach's works created by inspiration. It is still popular nowadays, which can be regarded as a classic advertisement. It not only represents the theory of unique selling proposition in the packaging of the sugar-coat, but also indicates the sweet taste of the chocolate. So as to we are not willing to let the chocolate candies being on the hand even for only a second.
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