Question

淘宝直通车里的展现量是什么意思

Answer 1

展现量
顾名思义就是展现在别人面前
无论是否点击
只要展现一次就算一次展现量。跟点击率不同。
这里面直通车的推广
关键词
类目出价
还有活动等都会提高展现量

Answer 2

淘宝直通车里的展现量是宝贝在别人的浏览中出现的次数，查看展现量的相关信息如下：

1. 在百度上搜索“淘宝网”，进入其官网。

   /iknow-pic.cdn.bcebos.com/7c1ed21b0ef41bd5254c9c125dda81cb39db3d3c"target="_blank"title="点击查看大图"class="ikqb_img_alink">/iknow-pic.cdn.bcebos.com/7c1ed21b0ef41bd5254c9c125dda81cb39db3d3c?x-bce-process=image%2Fresize%2Cm_lfit%2Cw_600%2Ch_800%2Climit_1%2Fquality%2Cq_85%2Fformat%2Cf_auto"esrc="https://iknow-pic.cdn.bcebos.com/7c1ed21b0ef41bd5254c9c125dda81cb39db3d3c"/>

2. 在淘宝主页中，登录自己的淘宝商家账号。

   /iknow-pic.cdn.bcebos.com/2cf5e0fe9925bc311158757e52df8db1ca1370ca"target="_blank"title="点击查看大图"class="ikqb_img_alink">/iknow-pic.cdn.bcebos.com/2cf5e0fe9925bc311158757e52df8db1ca1370ca?x-bce-process=image%2Fresize%2Cm_lfit%2Cw_600%2Ch_800%2Climit_1%2Fquality%2Cq_85%2Fformat%2Cf_auto"esrc="https://iknow-pic.cdn.bcebos.com/2cf5e0fe9925bc311158757e52df8db1ca1370ca"/>

3. 然后在淘宝主页的右上方，选中卖家中心。

   /iknow-pic.cdn.bcebos.com/f31fbe096b63f62491294de58b44ebf81b4ca3e4"target="_blank"title="点击查看大图"class="ikqb_img_alink">/iknow-pic.cdn.bcebos.com/f31fbe096b63f62491294de58b44ebf81b4ca3e4?x-bce-process=image%2Fresize%2Cm_lfit%2Cw_600%2Ch_800%2Climit_1%2Fquality%2Cq_85%2Fformat%2Cf_auto"esrc="https://iknow-pic.cdn.bcebos.com/f31fbe096b63f62491294de58b44ebf81b4ca3e4"/>

4. 在卖家中心的左侧选中营销中心---我要推广。

   /iknow-pic.cdn.bcebos.com/0ff41bd5ad6eddc4db85c01d35dbb6fd536633f1"target="_blank"title="点击查看大图"class="ikqb_img_alink">/iknow-pic.cdn.bcebos.com/0ff41bd5ad6eddc4db85c01d35dbb6fd536633f1?x-bce-process=image%2Fresize%2Cm_lfit%2Cw_600%2Ch_800%2Climit_1%2Fquality%2Cq_85%2Fformat%2Cf_auto"esrc="https://iknow-pic.cdn.bcebos.com/0ff41bd5ad6eddc4db85c01d35dbb6fd536633f1"/>

5. 然后右边会刷新页面，这时候选中直通车。

   /iknow-pic.cdn.bcebos.com/e4dde71190ef76c699af8fcd9116fdfaae5167d2"target="_blank"title="点击查看大图"class="ikqb_img_alink">/iknow-pic.cdn.bcebos.com/e4dde71190ef76c699af8fcd9116fdfaae5167d2?x-bce-process=image%2Fresize%2Cm_lfit%2Cw_600%2Ch_800%2Climit_1%2Fquality%2Cq_85%2Fformat%2Cf_auto"esrc="https://iknow-pic.cdn.bcebos.com/e4dde71190ef76c699af8fcd9116fdfaae5167d2"/>

6. 进入直通车首页后，可以看见如图的位置，同时也有展现量的解释。
   

   /iknow-pic.cdn.bcebos.com/f31fbe096b63f62491ec4de58b44ebf81b4ca3a7"target="_blank"title="点击查看大图"class="ikqb_img_alink">/iknow-pic.cdn.bcebos.com/f31fbe096b63f62491ec4de58b44ebf81b4ca3a7?x-bce-process=image%2Fresize%2Cm_lfit%2Cw_600%2Ch_800%2Climit_1%2Fquality%2Cq_85%2Fformat%2Cf_auto"esrc="https://iknow-pic.cdn.bcebos.com/f31fbe096b63f62491ec4de58b44ebf81b4ca3a7"/>

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