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4、国际化趋势中国电子商务必然走向世界,同时也面临着世界电子商务强手的严峻挑战。互连网最大的优势之一就是超越时间,空间的限制,能够有效地打破国家和地区之间各种有形和无形的...
4、 国际化趋势
中国电子商务必然走向世界,同时也面临着世界电子商务强手的严峻挑战。互连网最大的优势之一就是超越时间,空间的限制,能够有效地打破国家和地区之间各种有形和无形的障碍,这对促进每个国家和地区对外经济,技术,资金,信息等的交流将起到革命年个 的作用。电子商务将有力的刺激对外贸易。因此,我国电子商务企业将随着国际电子商务环境的规范和完善逐步走向世界。我国企业可以由此同发达国家真正站在一个起跑线上,变我国在市场经济轨道上的后发劣势为后发优势。电子商务对我国的中小企业开拓国际市场,利用好国外各种资源是一个千载难逢的有利时机。同时,国外电子商务企业将努力开拓中国市场。随着中国加入WTO,这方面的障碍将逐步得以消除。
5、 区域化优势
立足中国国情采取有重点的区域化战略是有效扩大网上营销规模和效益的必然途径。中国电子商务的区域由优势与前面强调的国际化优势并不矛盾。区域化优势是就中国独特的国情条件而言的。中国是一个人口众多,幅员辽阔的大过,社会群体在收入,观念,文化水平的很多方面都有不同的特点。我国虽然总体上仍然是一个收入比较低的发展中国家,但地区经济发展的不平衡所反映出来的经济发展的阶段性,收入结构的层次十分明显。在可以预见的今后相当长的时间内,上网人口仍将以大城市,中等城市和沿海经济发达地区为主,B 2 B的电子商务模式区域性特征非常明显。以这种模式为主的电子商务企业在资源规划,配送体系建设,市场推广等都必须充分考虑这一现实,采取有重点的区域化战略,才能最有效地扩大网上营销的规模和效益。
6、 融合化趋势
电子商务网站在最初的全面开花直后必然走向新的融合。一是同类网站之间的合并。目前大量的网站属于“重复建设”,定位相同或相近,业务内容相似,激烈竞争的结果只能是少数企业最终胜出,处于弱势状态的网站最终免不了被吃掉或者关门的结果。二是同类别网站之间互补性的兼并。那些处于领先地位的电子商务企业在资源,品牌,客户规模等诸方面虽然有很大优势,但这毕竟是相对而言的,与国外著名电子商务企业相比不不是一个数量级的。这些具备良好基础和发展前景的网站在扩张的过程中必然采取收购策略,主要的模式将是互补性收购。三是战略联盟。由于个性化,专业化是电子商务发展的两大趋势,每个网站在资源方面总是有限的,客户需求又是全方位的,所以不同类型的网站以战略联盟的形式互相协作必成为必然。 展开
中国电子商务必然走向世界,同时也面临着世界电子商务强手的严峻挑战。互连网最大的优势之一就是超越时间,空间的限制,能够有效地打破国家和地区之间各种有形和无形的障碍,这对促进每个国家和地区对外经济,技术,资金,信息等的交流将起到革命年个 的作用。电子商务将有力的刺激对外贸易。因此,我国电子商务企业将随着国际电子商务环境的规范和完善逐步走向世界。我国企业可以由此同发达国家真正站在一个起跑线上,变我国在市场经济轨道上的后发劣势为后发优势。电子商务对我国的中小企业开拓国际市场,利用好国外各种资源是一个千载难逢的有利时机。同时,国外电子商务企业将努力开拓中国市场。随着中国加入WTO,这方面的障碍将逐步得以消除。
5、 区域化优势
立足中国国情采取有重点的区域化战略是有效扩大网上营销规模和效益的必然途径。中国电子商务的区域由优势与前面强调的国际化优势并不矛盾。区域化优势是就中国独特的国情条件而言的。中国是一个人口众多,幅员辽阔的大过,社会群体在收入,观念,文化水平的很多方面都有不同的特点。我国虽然总体上仍然是一个收入比较低的发展中国家,但地区经济发展的不平衡所反映出来的经济发展的阶段性,收入结构的层次十分明显。在可以预见的今后相当长的时间内,上网人口仍将以大城市,中等城市和沿海经济发达地区为主,B 2 B的电子商务模式区域性特征非常明显。以这种模式为主的电子商务企业在资源规划,配送体系建设,市场推广等都必须充分考虑这一现实,采取有重点的区域化战略,才能最有效地扩大网上营销的规模和效益。
6、 融合化趋势
电子商务网站在最初的全面开花直后必然走向新的融合。一是同类网站之间的合并。目前大量的网站属于“重复建设”,定位相同或相近,业务内容相似,激烈竞争的结果只能是少数企业最终胜出,处于弱势状态的网站最终免不了被吃掉或者关门的结果。二是同类别网站之间互补性的兼并。那些处于领先地位的电子商务企业在资源,品牌,客户规模等诸方面虽然有很大优势,但这毕竟是相对而言的,与国外著名电子商务企业相比不不是一个数量级的。这些具备良好基础和发展前景的网站在扩张的过程中必然采取收购策略,主要的模式将是互补性收购。三是战略联盟。由于个性化,专业化是电子商务发展的两大趋势,每个网站在资源方面总是有限的,客户需求又是全方位的,所以不同类型的网站以战略联盟的形式互相协作必成为必然。 展开
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4th, internationalization tendency China electronic commerce moves towards the world inevitably, simultaneously is also facing the world electronic commerce skilled person's stern challenge.One of interconnection network biggest superiority is surmounted the time, the spatial limit, can break between effectively the country and the area each kind visible and the invisible barrier, this to will promote each country and the local foreign economy, the technology, the fund, the information and so on the exchange plays a revolutionary year role.Electronic commerce powerful stimulation foreign trade.Therefore, Our country Electronic commerce Enterprise will move towards the world gradually along with the international electronic commerce environment standard and the consummation.Our country Enterprise may with the developed country genuine station on a starting line, change our country's to send the inferiority on market economy track after is a gaining control by striking from this.Electronic commerce to our country's small and medium-sized enterprise development international market, uses the good overseas each resources is an once in a thousand years proper time.At the same time, the overseas electronic commerce enterprise diligently will develop the Chinese market.Joins WTO along with China, this aspect barrier gradually will be able to eliminate.
5th, the regionalizing superiority bases the Chinese national condition to adopt has the key regionalizing strategy is expands on effectively the net the marketing scale and the benefit inevitable way.The China electronic commerce region the internationalization superiority which emphasized with front is not contradictory by the superiority.The regionalizing superiority is speaking of the Chinese unique national condition condition.China is a large population, the vast in territory serious offense, the social group in the income, the idea, cultural level very many aspects all has the different characteristic.Although our country still was as a whole an income quite low developing nation, but the local economy development not balanced reflected economical development gradualness, the income structure level is extremely obvious.In might foresee from now on in the quite long time, the surfer population still by the big city, the medium city and the coastal economy developed area primarily, the B 2 B electronic commerce pattern regional characteristic will be extremely obvious.By this kind of pattern primarily electronic commerce enterprise in the resources plan, the allocation system construction, the market introduction and so on all must consider fully this reality, adopts has the key regionalizing strategy, can expand on effectively the net the marketing scale and the benefit.
6th, the fusion tendency electronic commerce website straight moves towards the new fusion inevitably after initial all-round blooming.One is between the similar website merge.At present the massive websites belong to “the building redundant project”, localization same or close, the service content is similar, the steep competition result only can be the minority business enterprise finally wins, is at the weak trend condition the website finally unavoidably the result which eats or closes.Two, with category website between complementarity annexation.These are at the leading position the electronic commerce enterprise in the resources, the brand, the customer scale and so on the various aspects although has the very big superiority, but this is after all, with the overseas famous electronic commerce enterprise which relative says compares is not a number magnitude.These have the good foundation and the prospects for development website adopts the purchase strategy inevitably in the expansion process, the main pattern will be the complementarity purchase.Three is the strategic alliance.As a result of the personalization, the specialization is the electronic commerce development two major tendencies, each website in resources aspect always limited, the customer demand also is omni-directional, therefore the different type website cooperates by the strategic alliance form to have mutually to become inevitably.
5th, the regionalizing superiority bases the Chinese national condition to adopt has the key regionalizing strategy is expands on effectively the net the marketing scale and the benefit inevitable way.The China electronic commerce region the internationalization superiority which emphasized with front is not contradictory by the superiority.The regionalizing superiority is speaking of the Chinese unique national condition condition.China is a large population, the vast in territory serious offense, the social group in the income, the idea, cultural level very many aspects all has the different characteristic.Although our country still was as a whole an income quite low developing nation, but the local economy development not balanced reflected economical development gradualness, the income structure level is extremely obvious.In might foresee from now on in the quite long time, the surfer population still by the big city, the medium city and the coastal economy developed area primarily, the B 2 B electronic commerce pattern regional characteristic will be extremely obvious.By this kind of pattern primarily electronic commerce enterprise in the resources plan, the allocation system construction, the market introduction and so on all must consider fully this reality, adopts has the key regionalizing strategy, can expand on effectively the net the marketing scale and the benefit.
6th, the fusion tendency electronic commerce website straight moves towards the new fusion inevitably after initial all-round blooming.One is between the similar website merge.At present the massive websites belong to “the building redundant project”, localization same or close, the service content is similar, the steep competition result only can be the minority business enterprise finally wins, is at the weak trend condition the website finally unavoidably the result which eats or closes.Two, with category website between complementarity annexation.These are at the leading position the electronic commerce enterprise in the resources, the brand, the customer scale and so on the various aspects although has the very big superiority, but this is after all, with the overseas famous electronic commerce enterprise which relative says compares is not a number magnitude.These have the good foundation and the prospects for development website adopts the purchase strategy inevitably in the expansion process, the main pattern will be the complementarity purchase.Three is the strategic alliance.As a result of the personalization, the specialization is the electronic commerce development two major tendencies, each website in resources aspect always limited, the customer demand also is omni-directional, therefore the different type website cooperates by the strategic alliance form to have mutually to become inevitably.
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4th, internationalization tendency The China electronic commerce inevitably moves towards theworld, simultaneously also is facing the world electronic commerceskilled person's stern challenge. Interlocks one of net biggestsuperiority is surmounted the time, the spatial limit, will be ableeffectively to break between the country and the area each kindvisible and the invisible barrier, this to will promote each countryand the local foreign economy, the technology, the fund, theinformation and so on the exchange plays a revolutionary year role.The electronic commerce powerful will stimulate the foreign trade.Therefore, our country electronic commerce enterprise gradually willmove towards the world along with the international electroniccommerce environment standard and the consummation. Our countryenterprise may from this with the developed country genuine station ona starting line, change our country to send the inferiority on marketeconomy track after to send the superiority for after. The electroniccommerce develops the international market to our country mid- andsmall-scale enterprise, uses the good overseas each kind of resourcesis an once in a thousand years proper time. At the same time, theoverseas electronic commerce enterprise diligently will develop theChinese market. Joins WTO along with China, this aspect barriergradually will be able to eliminate. 5th, region superiority Bases the Chinese national condition to adopt has the keyregion strategy is effectively expands the on-line marketing scale andthe benefit inevitable way. The China electronic commerce region theinternationalization superiority which emphasized with front is notcertainly contradictory by the superiority. The region superiority isspeaking of the Chinese unique national condition condition. China isa large population, the vast in territory serious offense, the socialgroup in the income, the idea, the cultural level very various all hasthe different characteristic. Our country although in the overallstill was an income quite low developing nation, but the local economydevelopment not balanced reflected economical development gradualness,the income structure level is extremely obvious. In will be allowed toforesee from now on in the quite long time, will access the net thepopulation still by the big city, the medium city and the coastaleconomy developed area primarily, the B 2 B electronic commercepattern regional characteristic was extremely obvious. By this kind ofpattern primarily electronic commerce enterprise in the resourcesplan, matches delivers the system construction, the marketintroduction and so on all must fully consider this reality, adoptshas the key region strategy, can effectively expand the on-linemarketing the scale and the benefit. 6th, fusion tendency The electronic commerce website is straight after initialall-round blooming inevitably moves towards the new fusion. One isbetween the similar website merge. At present the massive websitesbelong to "the building redundant project", localization same orclose, the service content is similar, the steep competition resultonly can be the minority business enterprise finally wins, is at弱势the condition the website finally unavoidably the result whicheats or closes a door. Two is between the similar other website互补性 the annexation. These are at the leading position theelectronic commerce enterprise in the resources, the brand, thecustomer scale and so on the various aspects although have the verybig superiority, but this is after all, with the overseas famouselectronic commerce enterprise which relative says compares is not amagnitude. These have the good foundation and the prospects fordevelopment website inevitably adopts the purchase strategy in theexpansion process, the main pattern will be 互补性 the purchase.Three is the strategic alliance. As a result of the individuality, thespecialization is the electronic commerce development two majortendencies, each website in resources aspect always limited, thecustomer demand also is omni-directional, therefore the different typewebsite mutually cooperates by the strategic alliance form to have tobecome inevitably.
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