谁能帮我翻译下呀，急！跪谢！！！ 10
payment.苹果在IPHONE正式发售前，把它的所有细节保密长达30个月。他们先是避而不谈，只告诉市场将有新产品面试，但是今后的很长时间对于IPHONE的信息几乎没有...
payment.
苹果在IPHONE正式发售前，把它的所有细节保密长达30个月。他们先是避而不谈，只告诉市场将有新产品面试，但是今后的很长时间对于IPHONE的信息几乎没有，等到市场极度渴望从各种途径获得IPHONE的各种信息时，乔布斯突然亲自现身，对IPHONE进行简单介绍，等到IPHONE正式上市之后其广告便铺天盖地，通过各种形形色色的途径让你天天看到，处处看到。这种极度的反差，让消费者突然间对IPHONE产生了极大的兴趣和购买冲动，从而获得成功。
2009年10月30日，中国联通在北京举行IPHONE首销仪式，标志着IPHONE正式引入中国，作为中国联通和苹果框架的一部分，中国联通承诺为IPHONE投入巨额广告费，而随之我们看到了全国大多数省会城市的公交站、地铁站出现了大幅的“文明，不如见面”的IPHONE 3GS广告牌，从12月开始联通IPHONE广告又在各地卫视和有线电视频道冒出。
此时的IPHONE宣传主要由联通完成，但广告无论从文案还是配乐却没有因为是一家国企发布而落入俗套，仍然保持着Apple的风格，宣传的侧重点也十分鲜明：IPHONE的强大应用功能。苹果采用了和美国市场一样的运作方法，就连合作方也按照苹果的商业哲学找到了中国移动市场的第二大的运营商，因为他们的合作意愿更强、希望借IPHONE增加自己的高端移动市场的占有率，而苹果与联通合作，显然能够比与话语权更大的中国移动施加更有力的控制。
苹果公司在全球的销售体系中，把中国与朝鲜、越南、老挝等国家并列放在一起，属于最不受重视的边缘市场。结果使在全球迅速攻城略地的苹果产品在中国没有创造同样神话。据国外统计表明，苹果iPhone、iPod、Touch和iPad等iOS设备的中国渗透率仅为0.05%。保守估计，中国约有92万部iPhone和iPod Touch，总人口约为13亿，其iOS设备渗透率仅为0.05%。苹果在中国本土营销力度一直不强，推广强度也不如其他国家。且苹果在针对中国市场制定的营销策略也未能收到良好的效果，致使中国市场与世界其他各国iOS设备渗透率相比存在较大差距。
随着国际知名品牌的产品在中国首发或全球同步发售举动的增多，几乎全部跨国IT厂商都已经把中国市场提升到了战略地位，对中国市场用户的竞争更是被看做打败竞争对手的基础。但是苹果公司历代产品直到最新的ipad也无法再中国同步发行，更谈不上适合中国用户特点的针对性产品了。
怠慢中国市场是苹果公司全球战略的一大失误，这导致苹果在中国市场的渗透率远远低于全球平均水明，在中国近几年IT产品市场的爆发性增长为世界很多厂商提供了持续发展的盈利基础，苹果无疑错失了。
光有中国用户的热情显然不能对苹果全球拓展提供持久的动力，苹果公司也越来越看到中国市场的战略地位，面对赢得中国才是赢得世界市场的新思路，苹果从今年开始加速适应中国市场特点的营销改造。
在与运营商签约销售的同时，苹果开始加速在中国开始专卖店的速度，9月，iPhone 4在中国市场开售，同时还有两家中国专卖店开业。苹果表示，2012年底中国专卖店数量将达到25家。
同时，当越来越多的人开始享受在Apple Store实体店的无拘束的产品试用体验的时候，苹果也发现，中国官方主页流量增大无疑表明在成本更低的网络上加大宣传推广力度也是不错的选择，线上预定快递送货的方式也减少了流通环节的阻扰。 展开
苹果在IPHONE正式发售前，把它的所有细节保密长达30个月。他们先是避而不谈，只告诉市场将有新产品面试，但是今后的很长时间对于IPHONE的信息几乎没有，等到市场极度渴望从各种途径获得IPHONE的各种信息时，乔布斯突然亲自现身，对IPHONE进行简单介绍，等到IPHONE正式上市之后其广告便铺天盖地，通过各种形形色色的途径让你天天看到，处处看到。这种极度的反差，让消费者突然间对IPHONE产生了极大的兴趣和购买冲动，从而获得成功。
2009年10月30日，中国联通在北京举行IPHONE首销仪式，标志着IPHONE正式引入中国，作为中国联通和苹果框架的一部分，中国联通承诺为IPHONE投入巨额广告费，而随之我们看到了全国大多数省会城市的公交站、地铁站出现了大幅的“文明，不如见面”的IPHONE 3GS广告牌，从12月开始联通IPHONE广告又在各地卫视和有线电视频道冒出。
此时的IPHONE宣传主要由联通完成，但广告无论从文案还是配乐却没有因为是一家国企发布而落入俗套，仍然保持着Apple的风格，宣传的侧重点也十分鲜明：IPHONE的强大应用功能。苹果采用了和美国市场一样的运作方法，就连合作方也按照苹果的商业哲学找到了中国移动市场的第二大的运营商，因为他们的合作意愿更强、希望借IPHONE增加自己的高端移动市场的占有率，而苹果与联通合作，显然能够比与话语权更大的中国移动施加更有力的控制。
苹果公司在全球的销售体系中，把中国与朝鲜、越南、老挝等国家并列放在一起，属于最不受重视的边缘市场。结果使在全球迅速攻城略地的苹果产品在中国没有创造同样神话。据国外统计表明，苹果iPhone、iPod、Touch和iPad等iOS设备的中国渗透率仅为0.05%。保守估计，中国约有92万部iPhone和iPod Touch，总人口约为13亿，其iOS设备渗透率仅为0.05%。苹果在中国本土营销力度一直不强，推广强度也不如其他国家。且苹果在针对中国市场制定的营销策略也未能收到良好的效果，致使中国市场与世界其他各国iOS设备渗透率相比存在较大差距。
随着国际知名品牌的产品在中国首发或全球同步发售举动的增多，几乎全部跨国IT厂商都已经把中国市场提升到了战略地位，对中国市场用户的竞争更是被看做打败竞争对手的基础。但是苹果公司历代产品直到最新的ipad也无法再中国同步发行，更谈不上适合中国用户特点的针对性产品了。
怠慢中国市场是苹果公司全球战略的一大失误，这导致苹果在中国市场的渗透率远远低于全球平均水明，在中国近几年IT产品市场的爆发性增长为世界很多厂商提供了持续发展的盈利基础，苹果无疑错失了。
光有中国用户的热情显然不能对苹果全球拓展提供持久的动力，苹果公司也越来越看到中国市场的战略地位，面对赢得中国才是赢得世界市场的新思路，苹果从今年开始加速适应中国市场特点的营销改造。
在与运营商签约销售的同时，苹果开始加速在中国开始专卖店的速度，9月，iPhone 4在中国市场开售，同时还有两家中国专卖店开业。苹果表示，2012年底中国专卖店数量将达到25家。
同时，当越来越多的人开始享受在Apple Store实体店的无拘束的产品试用体验的时候，苹果也发现，中国官方主页流量增大无疑表明在成本更低的网络上加大宣传推广力度也是不错的选择，线上预定快递送货的方式也减少了流通环节的阻扰。 展开
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Before Apple IPHONE officially on sale, all of the details of its confidential for up to 30 months. They both evaded, just tell the market will have a new interview, but for a long time in the future for IPHONE information almost no, wait until the market hungry when all the information from a variety of ways to get the IPHONE, jobs suddenly show up in person, on the IPHONE for a brief, wait until the IPHONE officially after the listing of its advertising hype, through a variety of diverse ways to make you see every day, everywhere to see. This extreme contrast, consumers suddenly had a great interest on the IPHONE and purchase impulses, so as to be successful.
On October 30, 2009, China Unicom in Beijing held IPHONE first pin ceremony, marks IPHONE official introduced China, as China Unicom and Apple framework of part, China Unicom commitment for IPHONE inputs huge advertising fee, and with of we see has national most capital city of bus station, and Metro station appears has substantially of "civilization, than met" of IPHONE 3GS advertising licensing, from December began Unicom IPHONE advertising and in around TV and cable TV channel out.
IPHONE publicity is mainly composed of Unicom completed at this time, but advertising from copy as well as the soundtrack was not because it is a release State-owned enterprises into conventional, still maintained the style of Apple, focus of the publicity is also very clear: powerful application for IPHONE features. Apple has adopted and the United States as the operation of the market, even partners in accordance with Apple's philosophy of business also found the second-largest operator of China's mobile market, more because of their willingness to cooperate and would like to take IPHONE increase their share of the high-end mobile market, and Apple's cooperation with China Unicom, than with the right to impose more effective control of greater China Mobile.
Apple sales system in the world, North Korea, China and Viet Nam, Laos and other countries put together side by side, belong to the edge of the most neglected market. Result in the speedy delete Apple products in the world in China has not created the same myth. According to the statistics show that in foreign countries, Apple iPhone, iPod, Touch, and iPad iOS devices such as penetration rate of 0.05% of China. A conservative estimate, China's Ministry of about 920,000 iPhone and iPod Touch, the total population is about 1.3 billion, its iOS device penetration rates of only 0.05%. Apple in local marketing efforts have not been strong in China, promoting strength than other countries. In marketing strategy developed for the Chinese market and Apple also failed to receive good results, causing the Chinese market compared with other iOS device penetration rates in the world there is a large gap.
As the product of international famous brand in China's increase in the first episode or act on sale worldwide, almost all multinational IT vendors have been elevated to a strategic position in the market in China, more users are in the Chinese market as a basis for defeated rivals. But Apple products in the past dynasties until the latest iPad can no longer simultaneous release in China, let alone have characteristics of targeted products for Chinese users.
Insult to the Chinese market is a big mistake of Apple's global strategy, which led to Apple market penetration in China is far below the world average of Shui Ming, in the explosive growth of China's IT products market in recent years many manufacturers to provide the sustainable development of the profit for the World Foundation, Apple certainly missed.
Light with Chinese user's passion is clearly not on Apple's global footprint provides a lasting power, Apple is also getting to see China's strategic position in the market, in the face of new ideas to win China is winning the world Apple from the beginning of this year to speed up marketing transformation to adapt to Chinese market characteristics.
While the contract with carrier sales, Apple began to accelerate in the China shop of speed, in September, the iPhone 4 sale in the Chinese market, along with the two store is opened in China. Apple said the number of stores in China will reach the end of 2012, 25.
At the same time, as more and more people come to enjoy the Apple Store in the store when the free product trial experience, Apple is also found, China's official home page traffic increase will undoubtedly show that on the low-cost network intensify publicity is also a good choice, online reservation of express delivery also reduced circulation prevented.
On October 30, 2009, China Unicom in Beijing held IPHONE first pin ceremony, marks IPHONE official introduced China, as China Unicom and Apple framework of part, China Unicom commitment for IPHONE inputs huge advertising fee, and with of we see has national most capital city of bus station, and Metro station appears has substantially of "civilization, than met" of IPHONE 3GS advertising licensing, from December began Unicom IPHONE advertising and in around TV and cable TV channel out.
IPHONE publicity is mainly composed of Unicom completed at this time, but advertising from copy as well as the soundtrack was not because it is a release State-owned enterprises into conventional, still maintained the style of Apple, focus of the publicity is also very clear: powerful application for IPHONE features. Apple has adopted and the United States as the operation of the market, even partners in accordance with Apple's philosophy of business also found the second-largest operator of China's mobile market, more because of their willingness to cooperate and would like to take IPHONE increase their share of the high-end mobile market, and Apple's cooperation with China Unicom, than with the right to impose more effective control of greater China Mobile.
Apple sales system in the world, North Korea, China and Viet Nam, Laos and other countries put together side by side, belong to the edge of the most neglected market. Result in the speedy delete Apple products in the world in China has not created the same myth. According to the statistics show that in foreign countries, Apple iPhone, iPod, Touch, and iPad iOS devices such as penetration rate of 0.05% of China. A conservative estimate, China's Ministry of about 920,000 iPhone and iPod Touch, the total population is about 1.3 billion, its iOS device penetration rates of only 0.05%. Apple in local marketing efforts have not been strong in China, promoting strength than other countries. In marketing strategy developed for the Chinese market and Apple also failed to receive good results, causing the Chinese market compared with other iOS device penetration rates in the world there is a large gap.
As the product of international famous brand in China's increase in the first episode or act on sale worldwide, almost all multinational IT vendors have been elevated to a strategic position in the market in China, more users are in the Chinese market as a basis for defeated rivals. But Apple products in the past dynasties until the latest iPad can no longer simultaneous release in China, let alone have characteristics of targeted products for Chinese users.
Insult to the Chinese market is a big mistake of Apple's global strategy, which led to Apple market penetration in China is far below the world average of Shui Ming, in the explosive growth of China's IT products market in recent years many manufacturers to provide the sustainable development of the profit for the World Foundation, Apple certainly missed.
Light with Chinese user's passion is clearly not on Apple's global footprint provides a lasting power, Apple is also getting to see China's strategic position in the market, in the face of new ideas to win China is winning the world Apple from the beginning of this year to speed up marketing transformation to adapt to Chinese market characteristics.
While the contract with carrier sales, Apple began to accelerate in the China shop of speed, in September, the iPhone 4 sale in the Chinese market, along with the two store is opened in China. Apple said the number of stores in China will reach the end of 2012, 25.
At the same time, as more and more people come to enjoy the Apple Store in the store when the free product trial experience, Apple is also found, China's official home page traffic increase will undoubtedly show that on the low-cost network intensify publicity is also a good choice, online reservation of express delivery also reduced circulation prevented.
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有没有不用翻译软件的呀，这个不行呀，不过也谢谢了。
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Apple in the IPHONE until release, put it all the details of the confidential for 30 months. They first skirted round the, but tell market will have new product interview, but for a long time in the future for the IPHONE information almost no, wait until the market is desperate to get the IPHONE from all kinds of ways of various information, jobs, himself appeared suddenly to give a brief introduction, wait until after the formal IPHONE listed, through advertising and blots out the variety of way to let you see, see everywhere. Everyday The extreme contrast, let consumer suddenly to IPHONE enormously interested and purchase impulse, thus achieve success.
2009 October 30, China unicom held in Beijing IPHONE sales ceremony, marks the first formal IPHONE as introduced to China and China unicom and apple framework, part of China unicom commitment for IPHONE spent advertisement cost, and then we see the national most capital cities of bus station, subway station appeared sharp "civilization, as the IPHONE meet" 3GS billboard began in December unicom IPHONE at all TV advertising again and cable channels emitted.
At this time the IPHONE propaganda mainly by unicom finish, but advertising regardless from copywriter or music but no because is a state-owned enterprises issued and fall convention, still holding the Apple style, propaganda emphases is also very bright: the IPHONE powerful application functions. Apple adopted and U.S. markets as operation methods, even partner also according to apple's business philosophy found China mobile market's second-largest operator, because of their willingness to work together more strong, hope to borrow IPHONE increases own high-end mobile market share, and apple and unicom cooperation, apparently to counterpoise greater than with China mobile put more powerful control.
Apple in global sales system, China and north Korea, Vietnam, Laos and other countries tied together, belongs to the most overlooked by the edge of the market. Results in the global rapidly GongChengLveDe apple products in China didn't create similarly myth. According to foreign statistics show that apple iPod Touch, iPhone iPad etc, and the Chinese permeability iOS equipment is only 0.05%. Conservative estimates, China has about 92 million iPhone to Touch, and iPod of about 1.3 billion population, the iOS equipment permeability is only 0.05%. Apple in Chinese mainland marketing efforts have been not strong, popularize strength than other countries. And apple in for the Chinese market formulate marketing strategies also failed to receive the good result, cause the Chinese market and others around the world iOS equipment permeability compared gap.
With international famous brand products in China starting or global synchronous launch move more, almost all international IT manufacturers has made China a market promoted strategic position, to Chinese market competition is user was viewed as beat the competition of the foundation. But apple generations until the latest products ipad also unable to China to release films, much less suitable for Chinese users features the pertinence products.
Snub the Chinese market is the big apple global strategic errors, and this leads to apple in the Chinese market penetration is far lower than the global average water Ming, in China in recent years IT products market explosive growth as the world many vendors provide the continuous development of earnings basis, apple undoubtedly missed.
Light have Chinese users of enthusiasm for apple obviously cannot provide enduring global expansion of motivation, apple is also more and more see China market strategic position, China is facing win win the world market of new ideas, apple from the beginning of this year accelerated adapted to the Chinese market characteristics of marketing transformation.
The operators and signed sales at the same time, apple to accelerate the speed of the stores in China began on September 4, iPhone sales in China market opens, and two Chinese stores opened. Apple says, the end of 2012 Chinese brand shop amount will reach 25 home.
Meanwhile, as more and more people begin to enjoy the Apple Store the entity shop without restriction product samples experience, Apple also found that, China's official home page flow increases undoubtedly indicated in lower-cost Internet tighten propaganda to popularize strength also is right choice, online booking express delivery way also decreased circulation obstructions.
这个可以不？
2009 October 30, China unicom held in Beijing IPHONE sales ceremony, marks the first formal IPHONE as introduced to China and China unicom and apple framework, part of China unicom commitment for IPHONE spent advertisement cost, and then we see the national most capital cities of bus station, subway station appeared sharp "civilization, as the IPHONE meet" 3GS billboard began in December unicom IPHONE at all TV advertising again and cable channels emitted.
At this time the IPHONE propaganda mainly by unicom finish, but advertising regardless from copywriter or music but no because is a state-owned enterprises issued and fall convention, still holding the Apple style, propaganda emphases is also very bright: the IPHONE powerful application functions. Apple adopted and U.S. markets as operation methods, even partner also according to apple's business philosophy found China mobile market's second-largest operator, because of their willingness to work together more strong, hope to borrow IPHONE increases own high-end mobile market share, and apple and unicom cooperation, apparently to counterpoise greater than with China mobile put more powerful control.
Apple in global sales system, China and north Korea, Vietnam, Laos and other countries tied together, belongs to the most overlooked by the edge of the market. Results in the global rapidly GongChengLveDe apple products in China didn't create similarly myth. According to foreign statistics show that apple iPod Touch, iPhone iPad etc, and the Chinese permeability iOS equipment is only 0.05%. Conservative estimates, China has about 92 million iPhone to Touch, and iPod of about 1.3 billion population, the iOS equipment permeability is only 0.05%. Apple in Chinese mainland marketing efforts have been not strong, popularize strength than other countries. And apple in for the Chinese market formulate marketing strategies also failed to receive the good result, cause the Chinese market and others around the world iOS equipment permeability compared gap.
With international famous brand products in China starting or global synchronous launch move more, almost all international IT manufacturers has made China a market promoted strategic position, to Chinese market competition is user was viewed as beat the competition of the foundation. But apple generations until the latest products ipad also unable to China to release films, much less suitable for Chinese users features the pertinence products.
Snub the Chinese market is the big apple global strategic errors, and this leads to apple in the Chinese market penetration is far lower than the global average water Ming, in China in recent years IT products market explosive growth as the world many vendors provide the continuous development of earnings basis, apple undoubtedly missed.
Light have Chinese users of enthusiasm for apple obviously cannot provide enduring global expansion of motivation, apple is also more and more see China market strategic position, China is facing win win the world market of new ideas, apple from the beginning of this year accelerated adapted to the Chinese market characteristics of marketing transformation.
The operators and signed sales at the same time, apple to accelerate the speed of the stores in China began on September 4, iPhone sales in China market opens, and two Chinese stores opened. Apple says, the end of 2012 Chinese brand shop amount will reach 25 home.
Meanwhile, as more and more people begin to enjoy the Apple Store the entity shop without restriction product samples experience, Apple also found that, China's official home page flow increases undoubtedly indicated in lower-cost Internet tighten propaganda to popularize strength also is right choice, online booking express delivery way also decreased circulation obstructions.
这个可以不？
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Apple in the IPHONE until release, put it all the details of the confidential for 30 months. They first skirted round the, but tell market will have new product interview, but for a long time in the future for the IPHONE information almost no, wait until the market is desperate to get the IPHONE from all kinds of ways of various information, jobs, himself appeared suddenly to give a brief introduction, wait until after the formal IPHONE listed, through advertising and blots out the variety of way to let you see, see everywhere. Everyday The extreme contrast, let consumer suddenly to IPHONE enormously interested and purchase impulse, thus achieve success.
2009 October 30, China unicom held in Beijing IPHONE sales ceremony, marks the first formal IPHONE as introduced to China and China unicom and apple framework, part of China unicom commitment for IPHONE spent advertisement cost, and then we see the national most capital cities of bus station, subway station appeared sharp "civilization, as the IPHONE meet" 3GS billboard began in December unicom IPHONE at all TV advertising again and cable channels emitted.
At this time the IPHONE propaganda mainly by unicom finish, but advertising regardless from copywriter or music but no because is a state-owned enterprises issued and fall convention, still holding the Apple style, propaganda emphases is also very bright: the IPHONE powerful application functions. Apple adopted and U.S. markets as operation methods, even partner also according to apple's business philosophy found China mobile market's second-largest operator, because of their willingness to work together more strong, hope to borrow IPHONE increases own high-end mobile market share, and apple and unicom cooperation, apparently to counterpoise greater than with China mobile put more powerful control.
Apple in global sales system, China and north Korea, Vietnam, Laos and other countries tied together, belongs to the most overlooked by the edge of the market. Results in the global rapidly GongChengLveDe apple products in China didn't create similarly myth. According to foreign statistics show that apple iPod Touch, iPhone iPad etc, and the Chinese permeability iOS equipment is only 0.05%. Conservative estimates, China has about 92 million iPhone to Touch, and iPod of about 1.3 billion population, the iOS equipment permeability is only 0.05%. Apple in Chinese mainland marketing efforts have been not strong, popularize strength than other countries. And apple in for the Chinese market formulate marketing strategies also failed to receive the good result, cause the Chinese market and others around the world iOS equipment permeability compared gap.
With international famous brand products in China starting or global synchronous launch move more, almost all international IT manufacturers has made China a market promoted strategic position, to Chinese market competition is user was viewed as beat the competition of the foundation. But apple generations until the latest products ipad also unable to China to release films, much less suitable for Chinese users features the pertinence products.
Snub the Chinese market is the big apple global strategic errors, and this leads to apple in the Chinese market penetration is far lower than the global average water Ming, in China in recent years IT products market explosive growth as the world many vendors provide the continuous development of earnings basis, apple undoubtedly missed.
Light have Chinese users of enthusiasm for apple obviously cannot provide enduring global expansion of motivation, apple is also more and more see China market strategic position, China is facing win win the world market of new ideas, apple from the beginning of this year accelerated adapted to the Chinese market characteristics of marketing transformation.
The operators and signed sales at the same time, apple to accelerate the speed of the stores in China began on September 4, iPhone sales in China market opens, and two Chinese stores opened. Apple says, the end of 2012 Chinese brand shop amount will reach 25 home.
Meanwhile, as more and more people begin to enjoy the Apple Store the entity shop without restriction product samples experience, Apple also found that, China's official home page flow increases undoubtedly indicated in lower-cost Internet tighten propaganda to popularize strength also is right choice, online booking express delivery way also decreased circulation obstructions.
2009 October 30, China unicom held in Beijing IPHONE sales ceremony, marks the first formal IPHONE as introduced to China and China unicom and apple framework, part of China unicom commitment for IPHONE spent advertisement cost, and then we see the national most capital cities of bus station, subway station appeared sharp "civilization, as the IPHONE meet" 3GS billboard began in December unicom IPHONE at all TV advertising again and cable channels emitted.
At this time the IPHONE propaganda mainly by unicom finish, but advertising regardless from copywriter or music but no because is a state-owned enterprises issued and fall convention, still holding the Apple style, propaganda emphases is also very bright: the IPHONE powerful application functions. Apple adopted and U.S. markets as operation methods, even partner also according to apple's business philosophy found China mobile market's second-largest operator, because of their willingness to work together more strong, hope to borrow IPHONE increases own high-end mobile market share, and apple and unicom cooperation, apparently to counterpoise greater than with China mobile put more powerful control.
Apple in global sales system, China and north Korea, Vietnam, Laos and other countries tied together, belongs to the most overlooked by the edge of the market. Results in the global rapidly GongChengLveDe apple products in China didn't create similarly myth. According to foreign statistics show that apple iPod Touch, iPhone iPad etc, and the Chinese permeability iOS equipment is only 0.05%. Conservative estimates, China has about 92 million iPhone to Touch, and iPod of about 1.3 billion population, the iOS equipment permeability is only 0.05%. Apple in Chinese mainland marketing efforts have been not strong, popularize strength than other countries. And apple in for the Chinese market formulate marketing strategies also failed to receive the good result, cause the Chinese market and others around the world iOS equipment permeability compared gap.
With international famous brand products in China starting or global synchronous launch move more, almost all international IT manufacturers has made China a market promoted strategic position, to Chinese market competition is user was viewed as beat the competition of the foundation. But apple generations until the latest products ipad also unable to China to release films, much less suitable for Chinese users features the pertinence products.
Snub the Chinese market is the big apple global strategic errors, and this leads to apple in the Chinese market penetration is far lower than the global average water Ming, in China in recent years IT products market explosive growth as the world many vendors provide the continuous development of earnings basis, apple undoubtedly missed.
Light have Chinese users of enthusiasm for apple obviously cannot provide enduring global expansion of motivation, apple is also more and more see China market strategic position, China is facing win win the world market of new ideas, apple from the beginning of this year accelerated adapted to the Chinese market characteristics of marketing transformation.
The operators and signed sales at the same time, apple to accelerate the speed of the stores in China began on September 4, iPhone sales in China market opens, and two Chinese stores opened. Apple says, the end of 2012 Chinese brand shop amount will reach 25 home.
Meanwhile, as more and more people begin to enjoy the Apple Store the entity shop without restriction product samples experience, Apple also found that, China's official home page flow increases undoubtedly indicated in lower-cost Internet tighten propaganda to popularize strength also is right choice, online booking express delivery way also decreased circulation obstructions.
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Apple in the IPHONE until release, put it all the details of the confidential for 30 months. They first skirted round the, but tell market will have new product interview, but for a long time in the future for the IPHONE information almost no, wait until the market is desperate to get the IPHONE from all kinds of ways of various information, jobs, himself appeared suddenly to give a brief introduction, wait until after the formal IPHONE listed, through advertising and blots out the variety of way to let you see, see everywhere. Everyday The extreme contrast, let consumer suddenly to IPHONE enormously interested and purchase impulse, thus achieve success.
2009 October 30, China unicom held in Beijing IPHONE sales ceremony, marks the first formal IPHONE as introduced to China and China unicom and apple framework, part of China unicom commitment for IPHONE spent advertisement cost, and then we see the national most capital cities of bus station, subway station appeared sharp "civilization, as the IPHONE meet" 3GS billboard began in December unicom IPHONE at all TV advertising again and cable channels emitted.
At this time the IPHONE propaganda mainly by unicom finish, but advertising regardless from copywriter or music but no because is a state-owned enterprises issued and fall convention, still holding the Apple style, propaganda emphases is also very bright: the IPHONE powerful application functions. Apple adopted and U.S. markets as operation methods, even partner also according to apple's business philosophy found China mobile market's second-largest operator, because of their willingness to work together more strong, hope to borrow IPHONE increases own high-end mobile market share, and apple and unicom cooperation, apparently to counterpoise greater than with China mobile put more powerful control.
Apple in global sales system, China and north Korea, Vietnam, Laos and other countries tied together, belongs to the most overlooked by the edge of the market. Results in the global rapidly GongChengLveDe apple products in China didn't create similarly myth. According to foreign statistics show that apple iPod Touch, iPhone iPad etc, and the Chinese permeability iOS equipment is only 0.05%. Conservative estimates, China has about 92 million iPhone to Touch, and iPod of about 1.3 billion population, the iOS equipment permeability is only 0.05%. Apple in Chinese mainland marketing efforts have been not strong, popularize strength than other countries. And apple in for the Chinese market formulate marketing strategies also failed to receive the good result, cause the Chinese market and others around the world iOS equipment permeability compared gap.
With international famous brand products in China starting or global synchronous launch move more, almost all international IT manufacturers has made China a market promoted strategic position, to Chinese market competition is user was viewed as beat the competition of the foundation. But apple generations until the latest products ipad also unable to China to release films, much less suitable for Chinese users features the pertinence products.
Snub the Chinese market is the big apple global strategic errors, and this leads to apple in the Chinese market penetration is far lower than the global average water Ming, in China in recent years IT products market explosive growth as the world many vendors provide the continuous development of earnings basis, apple undoubtedly missed.
Light have Chinese users of enthusiasm for apple obviously cannot provide enduring global expansion of motivation, apple is also more and more see China market strategic position, China is facing win win the world market of new ideas, apple from the beginning of this year accelerated adapted to the Chinese market characteristics of marketing transformation.
The operators and signed sales at the same time, apple to accelerate the speed of the stores in China began on September 4, iPhone sales in China market opens, and two Chinese stores opened. Apple says, the end of 2012 Chinese brand shop amount will reach 25 home.
Meanwhile, as more and more people begin to enjoy the Apple Store the entity shop without restriction product samples experience, Apple also found that, China's official home page flow increases undoubtedly indicated in lower-cost Internet tighten propaganda to popularize strength also is right choice, online booking express delivery way also decreased circulation obstructions.
2009 October 30, China unicom held in Beijing IPHONE sales ceremony, marks the first formal IPHONE as introduced to China and China unicom and apple framework, part of China unicom commitment for IPHONE spent advertisement cost, and then we see the national most capital cities of bus station, subway station appeared sharp "civilization, as the IPHONE meet" 3GS billboard began in December unicom IPHONE at all TV advertising again and cable channels emitted.
At this time the IPHONE propaganda mainly by unicom finish, but advertising regardless from copywriter or music but no because is a state-owned enterprises issued and fall convention, still holding the Apple style, propaganda emphases is also very bright: the IPHONE powerful application functions. Apple adopted and U.S. markets as operation methods, even partner also according to apple's business philosophy found China mobile market's second-largest operator, because of their willingness to work together more strong, hope to borrow IPHONE increases own high-end mobile market share, and apple and unicom cooperation, apparently to counterpoise greater than with China mobile put more powerful control.
Apple in global sales system, China and north Korea, Vietnam, Laos and other countries tied together, belongs to the most overlooked by the edge of the market. Results in the global rapidly GongChengLveDe apple products in China didn't create similarly myth. According to foreign statistics show that apple iPod Touch, iPhone iPad etc, and the Chinese permeability iOS equipment is only 0.05%. Conservative estimates, China has about 92 million iPhone to Touch, and iPod of about 1.3 billion population, the iOS equipment permeability is only 0.05%. Apple in Chinese mainland marketing efforts have been not strong, popularize strength than other countries. And apple in for the Chinese market formulate marketing strategies also failed to receive the good result, cause the Chinese market and others around the world iOS equipment permeability compared gap.
With international famous brand products in China starting or global synchronous launch move more, almost all international IT manufacturers has made China a market promoted strategic position, to Chinese market competition is user was viewed as beat the competition of the foundation. But apple generations until the latest products ipad also unable to China to release films, much less suitable for Chinese users features the pertinence products.
Snub the Chinese market is the big apple global strategic errors, and this leads to apple in the Chinese market penetration is far lower than the global average water Ming, in China in recent years IT products market explosive growth as the world many vendors provide the continuous development of earnings basis, apple undoubtedly missed.
Light have Chinese users of enthusiasm for apple obviously cannot provide enduring global expansion of motivation, apple is also more and more see China market strategic position, China is facing win win the world market of new ideas, apple from the beginning of this year accelerated adapted to the Chinese market characteristics of marketing transformation.
The operators and signed sales at the same time, apple to accelerate the speed of the stores in China began on September 4, iPhone sales in China market opens, and two Chinese stores opened. Apple says, the end of 2012 Chinese brand shop amount will reach 25 home.
Meanwhile, as more and more people begin to enjoy the Apple Store the entity shop without restriction product samples experience, Apple also found that, China's official home page flow increases undoubtedly indicated in lower-cost Internet tighten propaganda to popularize strength also is right choice, online booking express delivery way also decreased circulation obstructions.
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