高手入,英语翻译求助! 5
DynamicsoffastfashionThefashionretailmarketissplitintoanumberofsegments–luxury,highst...
Dynamics of fast fashion
The fashion retail market is split into a number of segments – luxury, high street, and supermarket/out-of-town discounter. Gannaway (1999) suggests that “supermarkets are racing to make apparel an even smarter cash generator”. The entrance of supermarkets into the clothing market has increased competition and redefined how customers shop for clothing, with time-starved customers able to purchase cheap fashionable clothing as part of the weekly shop, rather than visiting the high street. Indeed, fast fashion is a growing phenomenon in the UK.
Zara is a specialist fashion chain and an important example of a fast fashion retailer, with rapid stock turnaround and vertical integration. Indeed, Zara is credited with being a leader in fast fashion (The Economist, 2005; Strategic Direction, 2005, Foroohar and Stabe, 2005). However, contributing to Zara’s success is its focus on a limited range of and basic shapes, so that it deals with a rather narrow product range. However, fast fashion does not apply to the whole range in stores, and as much as 80 per cent of goods may be core and basic lines, with fast fashion accounting for up to 20 per cent (Mintel, 2002a, b). The cases explored in this paper are offering fast fashion in addition to other products. This raises the question of how are the demands of buying for fast fashion met alongside buying activities for other lines?
注:Zara是服装品牌名 展开
The fashion retail market is split into a number of segments – luxury, high street, and supermarket/out-of-town discounter. Gannaway (1999) suggests that “supermarkets are racing to make apparel an even smarter cash generator”. The entrance of supermarkets into the clothing market has increased competition and redefined how customers shop for clothing, with time-starved customers able to purchase cheap fashionable clothing as part of the weekly shop, rather than visiting the high street. Indeed, fast fashion is a growing phenomenon in the UK.
Zara is a specialist fashion chain and an important example of a fast fashion retailer, with rapid stock turnaround and vertical integration. Indeed, Zara is credited with being a leader in fast fashion (The Economist, 2005; Strategic Direction, 2005, Foroohar and Stabe, 2005). However, contributing to Zara’s success is its focus on a limited range of and basic shapes, so that it deals with a rather narrow product range. However, fast fashion does not apply to the whole range in stores, and as much as 80 per cent of goods may be core and basic lines, with fast fashion accounting for up to 20 per cent (Mintel, 2002a, b). The cases explored in this paper are offering fast fashion in addition to other products. This raises the question of how are the demands of buying for fast fashion met alongside buying activities for other lines?
注:Zara是服装品牌名 展开
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快速时尚动态
时装零售市场是分割成若干段 - 豪华,高街,超市/外的镇折扣。甘纳韦(1999)认为:“超市竞相使服装更聪明的现金发电机”。超市的入口处进入服装市场竞争加剧和重新定义了客户如何购物的衣着,用时饿死的客户可以购买作为每周的店铺低价时尚服装的一部分,而不是前往高街,。事实上,快速时尚是在英国发展的现象。
扎拉是一个专业的时装连锁店,也是一个重要的例子快速时尚零售商库存快速周转和垂直整合。事实上,扎拉是贷是一个在快速时尚(经济学,2005年的战略方向,2005年,Foroohar和Stabe,2005年)的领袖。然而,造成Zara的成功在于它在一个有限的范围和重点的基本形状,使产品具有它的范围比较狭窄的交易。然而,快速时尚并不适用于在商店全范围,多达百分之80的商品,可基本路线的核心和快速时尚核算,高达百分之20(敏特,2002年a,b)项。本文探讨的案件,除提供其他产品快速时尚。这就提出了如何为快速时装采购的要求,同时购买其他线路的活动符合的问题?
时装零售市场是分割成若干段 - 豪华,高街,超市/外的镇折扣。甘纳韦(1999)认为:“超市竞相使服装更聪明的现金发电机”。超市的入口处进入服装市场竞争加剧和重新定义了客户如何购物的衣着,用时饿死的客户可以购买作为每周的店铺低价时尚服装的一部分,而不是前往高街,。事实上,快速时尚是在英国发展的现象。
扎拉是一个专业的时装连锁店,也是一个重要的例子快速时尚零售商库存快速周转和垂直整合。事实上,扎拉是贷是一个在快速时尚(经济学,2005年的战略方向,2005年,Foroohar和Stabe,2005年)的领袖。然而,造成Zara的成功在于它在一个有限的范围和重点的基本形状,使产品具有它的范围比较狭窄的交易。然而,快速时尚并不适用于在商店全范围,多达百分之80的商品,可基本路线的核心和快速时尚核算,高达百分之20(敏特,2002年a,b)项。本文探讨的案件,除提供其他产品快速时尚。这就提出了如何为快速时装采购的要求,同时购买其他线路的活动符合的问题?
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