Question

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In response to the pace of fast fashion, companies in the Far East are becoming increasingly adept at moving from the manufacture of commodity products to incorporating design and branding.

Cost factors

Cost is still uppermost in the buying decision and companies are taking advantage of lower priced products from overseas (Lowson, 2001; Mattila et al., 2002), often from the Far East, Italy, Portugal and Turkey (Vinhas Da Silva et al., 2002). In 2004 developing countries accounted for nearly 75 per cent of all clothing exports (Financial Times, 2004), and more recently, with the removal of trade quotas, companies have greater opportunity to take advantage of goods from low-cost overseas manufacturers.

Answer 1

为响应时尚的快速步伐，在远东的公司正在成为越来越多娴熟的从制造业移动到商品的产品设计和品牌整合中。

成本因素

购买决策中成本仍是最主要的，公司正利用海外，常常从远东，意大利，葡萄牙和土耳其（Vinhas Da Silva et al., 2002）的低价格产品优势（Lowson, 2001; Mattila et al., 2002）。 2004年，发展中国家占了所有服装出口的近百分之75（金融时报，2004年），以及最近，随着贸易配额取消，企业有更多机会利用海外制造商的低成本产品优势。