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Thecoreofthepaperisatheoreticalframeworktounderstandthecity’sbrandanditsmanagement,wh...
The core of the paper is a theoretical framework to understand the city’s brand and
its management, which was developed through a review of the literature on both city
marketing and the corporate brand. City branding provides, on the one hand, the basis
for developing policy to pursue economic development and, at the same time, it serves
as a conduit for city residents to identify with their city. In this sense the relevance of
and need for a framework describing and clarifying the processes involved in city
branding are equally strong for facing increasing competition for resources, investment
and tourism on the one hand and for addressing urgent social issues like social
exclusion and cultural diversity on the other. The framework focuses on the use of city
branding and its potential effects on city residents and the way residents associate with
and experience their city, and it is based on a combination of city marketing measures
and the components of the city’s brand management.
呃,不要整段在翻译网站等地方的结果啊,这种我也有但是不通顺啊,意思不连贯 展开
its management, which was developed through a review of the literature on both city
marketing and the corporate brand. City branding provides, on the one hand, the basis
for developing policy to pursue economic development and, at the same time, it serves
as a conduit for city residents to identify with their city. In this sense the relevance of
and need for a framework describing and clarifying the processes involved in city
branding are equally strong for facing increasing competition for resources, investment
and tourism on the one hand and for addressing urgent social issues like social
exclusion and cultural diversity on the other. The framework focuses on the use of city
branding and its potential effects on city residents and the way residents associate with
and experience their city, and it is based on a combination of city marketing measures
and the components of the city’s brand management.
呃,不要整段在翻译网站等地方的结果啊,这种我也有但是不通顺啊,意思不连贯 展开
3个回答
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本文的核心是一个理论框架,了解城市的品牌和
其管理,这是通过在两个城市文学发展回顾
市场营销和企业品牌。城市品牌提供,一方面,依据
制定政策,以追求经济发展,并在同一时间,它服务
作为一个城市的居民管道,以确定他们的城市。在这个意义上的相关性
并需要一个框架,说明和澄清城市所涉及的过程
品牌也同样面临越来越强大的资源,投资竞争
和旅游业一方面和解决紧迫的社会问题,如社会
排斥和对其他文化的多样性。该框架的重点是城市使用
品牌和城市的居民和居民的联系方式与它的潜在影响
和经验,他们的城市,它是基于对城市营销相结合的措施
和城市的品牌管理的组成部分
其管理,这是通过在两个城市文学发展回顾
市场营销和企业品牌。城市品牌提供,一方面,依据
制定政策,以追求经济发展,并在同一时间,它服务
作为一个城市的居民管道,以确定他们的城市。在这个意义上的相关性
并需要一个框架,说明和澄清城市所涉及的过程
品牌也同样面临越来越强大的资源,投资竞争
和旅游业一方面和解决紧迫的社会问题,如社会
排斥和对其他文化的多样性。该框架的重点是城市使用
品牌和城市的居民和居民的联系方式与它的潜在影响
和经验,他们的城市,它是基于对城市营销相结合的措施
和城市的品牌管理的组成部分
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摘要的核心是一个重要的理论框架,以了解这个城市的品牌
它的管理模式,即制定通过文献回顾中两个城市
营销和公司的品牌。城市品牌规定,一方面,依据
为发展方针,追求经济发展,同时,它服务
作为一个管道,让城市居民认同他们的城。在这个意义上的相关性
和需要一种框架描述和阐述所涉及的过程,在城市
品牌是同样强烈的,来面对竞争日益激烈,在资源、投资
和旅游;另一方面,尽可能地应对紧急社会问题,如社会的发展
排除和文化的多样性。该框架集中在使用的城市
品牌和其潜在的影响和居民城市居民来往
和经验他们的城市,这是基于组合城市营销的措施
部件的城市品牌管理。
它的管理模式,即制定通过文献回顾中两个城市
营销和公司的品牌。城市品牌规定,一方面,依据
为发展方针,追求经济发展,同时,它服务
作为一个管道,让城市居民认同他们的城。在这个意义上的相关性
和需要一种框架描述和阐述所涉及的过程,在城市
品牌是同样强烈的,来面对竞争日益激烈,在资源、投资
和旅游;另一方面,尽可能地应对紧急社会问题,如社会的发展
排除和文化的多样性。该框架集中在使用的城市
品牌和其潜在的影响和居民城市居民来往
和经验他们的城市,这是基于组合城市营销的措施
部件的城市品牌管理。
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2011-03-08
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The core of the paper is a theoretical framework to understand the city’s brand and
摘要的核心是一个重要的理论框架,以了解这个城市的品牌
its management, which was developed through a review of the literature on both city
它的管理模式,即制定通过文献回顾中两个城市
marketing and the corporate brand. City branding provides, on the one hand, the basis
营销和公司的品牌。城市品牌规定,一方面,依据
for developing policy to pursue economic development and, at the same time, it serves
为发展方针,追求经济发展,同时,它服务
as a conduit for city residents to identify with their city. In this sense the relevance of
作为一个管道,让城市居民认同他们的城。在这个意义上的相关性
and need for a framework describing and clarifying the processes involved in city
和需要一种框架描述和阐述所涉及的过程,在城市
branding are equally strong for facing increasing competition for resources, investment
品牌是同样强烈的,来面对竞争日益激烈,在资源、投资
and tourism on the one hand and for addressing urgent social issues like social
和旅游;另一方面,尽可能地应对紧急社会问题,如社会的发展
exclusion and cultural diversity on the other. The framework focuses on the use of city
排除和文化的多样性。该框架集中在使用的城市
branding and its potential effects on city residents and the way residents associate with
品牌和其潜在的影响和居民城市居民来往
and experience their city, and it is based on a combination of city marketing measures
和经验他们的城市,这是基于组合城市营销的措施
and the components of the city’s brand management.
部件的城市品牌管理。
摘要的核心是一个重要的理论框架,以了解这个城市的品牌
its management, which was developed through a review of the literature on both city
它的管理模式,即制定通过文献回顾中两个城市
marketing and the corporate brand. City branding provides, on the one hand, the basis
营销和公司的品牌。城市品牌规定,一方面,依据
for developing policy to pursue economic development and, at the same time, it serves
为发展方针,追求经济发展,同时,它服务
as a conduit for city residents to identify with their city. In this sense the relevance of
作为一个管道,让城市居民认同他们的城。在这个意义上的相关性
and need for a framework describing and clarifying the processes involved in city
和需要一种框架描述和阐述所涉及的过程,在城市
branding are equally strong for facing increasing competition for resources, investment
品牌是同样强烈的,来面对竞争日益激烈,在资源、投资
and tourism on the one hand and for addressing urgent social issues like social
和旅游;另一方面,尽可能地应对紧急社会问题,如社会的发展
exclusion and cultural diversity on the other. The framework focuses on the use of city
排除和文化的多样性。该框架集中在使用的城市
branding and its potential effects on city residents and the way residents associate with
品牌和其潜在的影响和居民城市居民来往
and experience their city, and it is based on a combination of city marketing measures
和经验他们的城市,这是基于组合城市营销的措施
and the components of the city’s brand management.
部件的城市品牌管理。
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