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Theoverallaimofthepaperistounderstandtheroleofsourcingandbuyinginafastfashioncontext....
The overall aim of the paper is to understand the role of sourcing and buying in a fast fashion context. As such, the objectives are to:
Identify the key parameters of the fast fashion environment;
Highlight their impact on sourcing and buying activities;
Explore the approach taken to sourcing and relationship building;
Examine organisation of internal processes to support fast fashion.
Three companies were selected for case studies, one supermarket retailer, one department store and one specialist fashion chain. It was felt that this then would give a representation of the recent changes in the fashion retail sector, and facilitate an analysis of the approaches to sourcing across the different sub-sectors, enabling identification of similarities and disparities.
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Identify the key parameters of the fast fashion environment;
Highlight their impact on sourcing and buying activities;
Explore the approach taken to sourcing and relationship building;
Examine organisation of internal processes to support fast fashion.
Three companies were selected for case studies, one supermarket retailer, one department store and one specialist fashion chain. It was felt that this then would give a representation of the recent changes in the fashion retail sector, and facilitate an analysis of the approaches to sourcing across the different sub-sectors, enabling identification of similarities and disparities.
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