中文翻译成英文。麻烦专业的朋友帮忙。感激不尽… 谢谢~!
摘要:口碑营销是指企业有意识、有步骤地利用社会公众人际之间的信息传播机制,宣传推广自己的营销方式。这在企业的经营过程中有着重要的理论意义和现实意义。企业要想做好口碑营销,...
摘 要:口碑营销是指企业有意识、有步骤地利用社会公众人际之间的信息传播机制,宣传推广自己的营销方式。这在企业的经营过程中有着重要的理论意义和现实意义。企业要想做好口碑营销,必须打下一个坚实的营销基础,并在此基础上通过适当的传播途径,增强企业在社会公众中的影响力,进而提升企业的口碑形象。
企业在调查市场需求的情况下,为消费者提供需要的产品和服务,同时制定一定的口碑推广计划,让消费者自动传播公司产品和服务的良好评价,从而让人们通过口碑了解产品、树立品牌、加强市场认知度,最终达到企业销售产品和提供服务的目的。
口碑(Word of Mouth)源于传播学由于被市场营销广泛的应用,所以有了口碑营销。
关键词:口碑营销;广告;顾客 展开
企业在调查市场需求的情况下,为消费者提供需要的产品和服务,同时制定一定的口碑推广计划,让消费者自动传播公司产品和服务的良好评价,从而让人们通过口碑了解产品、树立品牌、加强市场认知度,最终达到企业销售产品和提供服务的目的。
口碑(Word of Mouth)源于传播学由于被市场营销广泛的应用,所以有了口碑营销。
关键词:口碑营销;广告;顾客 展开
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Word of mouth marketing is to show enterprise conscious, step-by-step utilization of social public interpersonal information communication mechanism, propagandizing their marketing methods. This in the management of the enterprise process has the important theoretical and practical significance. Enterprise want to do "word-of-mouth marketing, we must lay a solid foundation of marketing, and on this basis, through the appropriate means of transmission, the enhancement enterprise in the social public the influence power, promote enterprise's reputation image.
Enterprises in the investigation of market demand cases, provides consumers need products and services, and formulate certain reputation promotion plan, let consumer automatic transmission products and services of the good appraisal, thus make people through public praise understand product, set up brand and strengthen market awareness, achieve finally enterprises in selling products and providing service purpose.
Word of Mouth (iwom) from communication caused by marketing a wide range of applications, so there's reputation marketing.
Enterprises in the investigation of market demand cases, provides consumers need products and services, and formulate certain reputation promotion plan, let consumer automatic transmission products and services of the good appraisal, thus make people through public praise understand product, set up brand and strengthen market awareness, achieve finally enterprises in selling products and providing service purpose.
Word of Mouth (iwom) from communication caused by marketing a wide range of applications, so there's reputation marketing.
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2011-03-11
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Abstract: The word of mouth marketing is an enterprise conscious, systematic use of public dissemination of information among interpersonal mechanisms, publicity to promote their marketing. This course of business in the enterprise has an important theoretical and practical significance. Companies want to do word of mouth marketing, you must lay a solid foundation of marketing, and on this basis, through appropriate communication channels and enhance the social impact of the public, enhance its reputation image. Enterprises in the survey of market demand situation, to provide consumers with needed products and services, while developing a certain reputation campaign, automatic transmission products for consumers
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呵呵.朋友.这些文字我都看不太懂.
你是按我上面的格式翻译过来的吗?
后面关键字:口碑营销;广告;顾客 . 有没有翻译好?
你翻译得都还正确吧? 我是要放在论文里面的.
麻烦你再帮我仔细看看.后面关键字那部分如果没有的话.
也烦你补充一下.非常感谢……
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