Question

英译中 求翻译 在线等 有追加

In the present article, we offer some findings on the extent
to which some of the regularities in patterns of grocery
store choice observed by Keng and Ehrenberg (1984) extend
to another category of retail stores--women's specialty
clothing stores. In their segmentation analysis of the
Chicago fashion market, Kopp, Eng, and Tigert (1989)
identified an apparel retail group called "Career-Women
Fashion Specialty Stores." This grouping of the fashion
market corresponds to the stores used in our study. In particular,
women's specialty clothing stores here are characterized
as being "upscale" with designer clothing for professional
and casual dressing. These stores tend to be smaller
than department stores, are independently owned and operated,
rely on establishing long-term relationships between
salesperson and client, and do not use discounting tactics.
In addition to exploring store choice tendencies, we also
suggest and apply a gain/loss analysis to explore the competitive
structure of the women's specialty clothing market.
Given that most customers can be expected to have a favorite
store but not be store loyal, gain/loss analysis among
competing stores is an advanced type of preference/
vulnerability analysis based on shopping behavior.
Kopp, Eng, and Tigert (1989) maintain that using competitor
analysis by retail store type allows for better understanding
of the retail environment. Their results indicate
that grouping competitors "produces a more managerially
useful view of the market, particularly for highly competitive
markets such as fashion retailing" (p. 496). Corstjens
and Doyle (1989) also call for active monitoring of the
competitive structure of retail markets in order to keep pace
with an often rapidly changing environment.
Gain/loss analysis as studied here may be more useful
than the store (or brand) loyalty and vulnerability analysis
proposed by Wind (1977). The basic vulnerability matrix
developed by Wind (1977, p. 314) is a 3 x 3 factorial of
behavior (buy at store X regularly, buy occasionally at store
X, and do not buy at store X) and attitude ("like" store X,
"indifferent" to store X, and "dislike" store X). Such an
analysis fails to identify the specific stores which pose the
greatest threat to a given store, store X, and which stores are
most vulnerable to store X's marketing strategy. Also,
learning patterns in customer shopping behavior among
competing stores is likely to be a more useful and accurate
research step to take before measuring customers' global
attitudes toward a given store.

Answer 1

In the present article, we offer some findings on the extent
to which some of the regularities in patterns of grocery
store choice observed by Keng and Ehrenberg (1984) extend
to another category of retail stores--women's specialty
clothing stores.

在本文中，我们提供一些关于食品杂货店消费选择的模式规律。
这种模式是由Keng and Ehrenberg (1984)发现的，我们将范围
延伸到零售商店的其他种类----女装专卖店。

In their segmentation analysis of the
Chicago fashion market, Kopp, Eng, and Tigert (1989)
identified an apparel retail group called "Career-Women
Fashion Specialty Stores." This grouping of the fashion
market corresponds to the stores used in our study.

根据Kopp, Eng, and Tigert (1989)
他们对于芝加哥时尚市场细分的分析，把一个服装零售团体定义为“事业性女性时尚专卖店”。
这个时尚市场团体与本文提到的商店相对应。

In particular,women's specialty clothing stores here are characterized
as being "upscale" with designer clothing for professional
and casual dressing. These stores tend to be smaller
than department stores, are independently owned and operated,
rely on establishing long-term relationships between
salesperson and client, and do not use discounting tactics.
尤其是，女人专卖服饰店在这被赋予"质优价高"的特色：设计师所设计的职业套装和便服。
与百货商店相比，这些商店倾向于小型的、独立的、私有营业，依赖于建立长期的销售员和客户之间的关系，绝对不使用折扣策略。

In addition to exploring store choice tendencies, we also
suggest and apply a gain/loss analysis to explore the competitive
structure of the women's specialty clothing market.
Given that most customers can be expected to have a favorite
store but not be store loyal, gain/loss analysis among
competing stores is an advanced type of preference/
vulnerability analysis based on shopping behavior.
另一方面，探索商店选择倾向，我们建议并使用一种“盈利-亏损”的分析方式去探索
女装专卖市场的竞争性结构。
根据所得的信息，消费者都被期待有一个喜欢的商店，而不是一个商店的忠实客户。
处于竞争中的商店盈利与否是基于购物行为的一种高级消费偏好分析类型。

Kopp, Eng, and Tigert (1989) maintain that using competitor
analysis by retail store type allows for better understanding
of the retail environment. Their results indicate
that grouping competitors "produces a more managerially
useful view of the market, particularly for highly competitive
markets such as fashion retailing" (p. 496).

Kopp, Eng, and Tigert (1989) 保持使用零售商店类型的竞争者分析，
促成更易接受的零售环境。他们的研究结果表示集团竞争者“产生一种更有组织性的有用的市场视角，尤其是时尚零售这样竞争强烈的市场。”（页码496）
Corstjens and Doyle (1989) also call for active monitoring of the
competitive structure of retail markets in order to keep pace
with an often rapidly changing environment。

为了与瞬息变化的(市场)环境保持统一步调，
Corstjens and Doyle (1989) 也号召积极活跃的掌控零售市场的竞争性结构。

Gain/loss analysis as studied here may be more useful
than the store (or brand) loyalty and vulnerability analysis
proposed by Wind (1977). The basic vulnerability matrix
developed by Wind (1977, p. 314) is a 3 x 3 factorial of
behavior (buy at store X regularly, buy occasionally at store
X, and do not buy at store X) and attitude ("like" store X,
"indifferent" to store X, and "dislike" store X).
此处的“盈利-亏损”分析可能比Wind (1977) 提出的商店（或品牌）忠诚度和弱点分析更为有效。
由Wind (1977，页码314)发展的基本弱点模型是3*3的阶乘行为（经常在商店购买，有时在商店购买，不在商店购买）和态度（喜欢的商店，中性的商店，不喜欢的商店）。
Such an analysis fails to identify the specific stores which pose the
greatest threat to a given store, store X, and which stores are
most vulnerable to store X's marketing strategy. Also,
learning patterns in customer shopping behavior among
competing stores is likely to be a more useful and accurate
research step to take before measuring customers' global
attitudes toward a given store.
这样的分析不适用定义以下两类商店，一个是把最大的威胁定为已有的商店、商店X的专卖店，一个是最易受到行销策略攻击的商店 X's。同样的，衡量全球消费者对于已有商店的态度，学习在竞争商店中间的消费者购物行为 模式很有可能是采取的一种更有用、更准确的探索措施。

Answer 2

在当前文章上，我们提供在程度的有些研究结果to某些在杂货的样式的规律性keng观察的store选择和Ehrenberg (1984)扩大
to零售店另一个类别 --妇女的专业
clothing商店。 在对的他们的分割分析Chicago时尚市场、Kopp，英语和Tigert (1989)
identified每服装零售小组叫“事业妇女
Fashion名牌货商店。“这编组时尚
market对应于用于我们的研究的商店。 特别是，
women专业这里服装店是被描绘的是的as “高级”与专业的设计师制作的衣服and偶然选矿。 这些商店倾向于是更小的
than百货商店，独立地拥有并且被管理， 在建立长期关系的rely之间
salesperson和客户，和不使用打折战术。除探索的商店挑选倾向之外的，我们也
suggest和运用损益分析探索竞争妇女的专业衣物市场的structure。
Given多数顾客可以期望有一喜爱的
store，但是不是忠诚的商店，损益在之中的分析competing商店是特选的一种先进的类型根据购物行为的vulnerability分析。
Kopp、英语和Tigert (1989)使用竞争者，维护那由零售店类型的analysis考虑到更好的了解的
of零售环境。 他们的结果表明编组竞争者的that “导致一更加管理上市场的useful视图，特别有竞争力的的markets例如零售的时尚" (p. 496)。 Corstjens
and Doyle (1989)也要求的活跃监视零售市场competitive结构为了保留步幅
with经常迅速地变化的环境。
Gain/loss分析如被学习这里也许是更加有用的
than商店(或品牌)忠诚和弱点分析
proposed Wind (1977)。 基本的弱点矩阵由Wind (1977年， p. 314)的developed是3 x 3阶乘
behavior (在商店x的购买通常，偶尔地买在商店
X，和不买在商店X)和态度(“象”商店x，
"冷漠"存放X和“反感”商店X)。 这样
analysis不辨认摆在的具体商店对一家特定商店的greatest威胁，商店x，并且商店是脆弱的most存放X的销售方针。 并且， 在顾客购物行为的learning样式在之中competing商店可能是一更加有用和更加准确的采取的research步在测量顾客的全球性之前往一家特定商店的attitudes。

Answer 3

好长，看不进 讲的好像是研究消费者的消费心理，习惯来开店

Answer 4

在本文,我们所提供的一些发现的程度
一些规律,在模式的杂货店
选择所观测到的康恩,商店Ehrenberg(1984)伸展
到另一个类别的零售商店——女性的专长
服装店。分析在他们的分割
芝加哥时尚市场,慈善,英格,Tigert(1989)
发现了被称为“Career-Women服装零售集团
时尚专卖店。”这种分组的时尚
市场相适应的商店用于我们的学习。特别是,
女人的专业服装商店这里有特点
作为“高档的”与服装设计师为专业
休闲的调料。这些商店的往往是一些较小的
比百货、独立拥有和经营的,
依靠建立长期的关系
销售人员和客户,而且不使用贴现的战术。
除了探索商店选择倾向,我们也是
建议并指定一个增益/损失分析探索具有竞争力
结构的妇女的专业服装市场。
考虑到大多数顾客预计可有一个最喜欢的
小店,但不是商店忠诚,获得/损失分析之中
竞争的商店是一种先进的类型的偏好/
结构易损性分析基于购物行为。
Tigert慈善,英格,(1989)坚持认为使用的竞争对手
分析了由零售商店类型允许更好的理解
零售环境。他们的研究结果表明
分组竞争对手,产生了更多的一项管理上的问题
有用的观点,特别是对于高度竞争市场
时装零售”等市场(p。496)。Corstjens
劳拉·多伊尔》(1989),也叫主动监测
零售市场的竞争格局,以保持一致的步伐
与一个经常迅速变化的环境。
分析研究了增益/损失可能会在这里更有用
比商店(或品牌)的忠诚和易损性分析
提出了由风(1977年)。脆弱性矩阵的基本
1977年,自行研制开发的风(p。314)是一个3×3阶乘的
性能变化