麻烦各位英语高手帮忙翻译一下这段英文摘要,非常感谢!急~
内容摘要:本文是在对调研企业进行详细调研的基础上,并对企业的现状有了初步了解后,结合企业产品组合策略的相关知识,包括产品的广度、深度和密度;产品组合策略的类型;产品组合策...
内容摘要:本文是在对调研企业进行详细调研的基础上,并对企业的现状有了初步了解后,结合企业产品组合策略的相关知识,包括产品的广度、深度和密度;产品组合策略的类型;产品组合策略的分析方法等内容,运用象限分析法和波士顿矩阵法这两种产品组合策略的分析方法,对企业产品组合策略进行分析的。在对企业的现状进行详细的分析后,总结出企业目前存在的问题,进而提出相关对策和建议,即企业可以从产品与价格的有机组合、盈亏产品的组合、扩大产品组合这三方面做一些调整,使企业的产品组合更加合理,以达到提高利润的目的。
关键词: 产品组合 相对市场占有率 销售增长率 展开
关键词: 产品组合 相对市场占有率 销售增长率 展开
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Abstract : This article is a detailed investigation on the basis of research enterprises, and enterprises have a preliminary understanding of the current situation, Knowledge light product portfolio strategy, including product breadth, depth and density; the type of product portfolio strategy; product portfolio strategy analysis and so on. Quadrant analysis and use of the two Boston Matrix product portfolio strategy analysis, Analysis of enterprise product portfolio strategy. In a detailed analysis of the situation, summed up the problems existing enterprises. Then related countermeasures and suggestions that the prices of organic products and enterprises from the combination of the loss product portfolio expand the product portfolio in these three areas make some adjustments so that the product mix has become more rational, in order to achieve the purpose of increasing profits.
Key words : product portfolio relative market share sales growth
Key words : product portfolio relative market share sales growth
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Abstract : This article is a detailed investigation on the basis of research enterprises, and enterprises have a preliminary understanding of the current situation, Knowledge light product portfolio strategy, including product breadth, depth and density; the type of product portfolio strategy; product portfolio strategy analysis and so on. Quadrant analysis and use of the two Boston Matrix product portfolio strategy analysis, Analysis of enterprise product portfolio strategy. In a detailed analysis of the situation, summed up the problems existing enterprises. Then related countermeasures and suggestions that the prices of organic products and enterprises from the combination of the loss product portfolio expand the product portfolio in these three areas make some adjustments so that the product mix has become more rational, in order to achieve the purpose of increasing profits. Key words : product portfolio relative market share sales growth
绝对正确的
绝对正确的
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