
求翻译! 请哪位高手帮忙翻一下这段英文,要通顺的哦,谢谢!!! Customer satisfaction is known to hav
Customersatisfactionisknowntohaveapositiveimpactonmarketshare(Magi2003)maybemoderated...
Customer satisfaction is known to have a positive impact on market share (Magi
2003) may be moderated by factors such as price sensitivity and perceived value
(Rajagopal 2007). Transaction utility theory suggests post cognitive judgements
about a price-based promotion drive the intention to repeat the process in the future.
Studies show a link between unexpected product promotions and increased cognitive
processing of satisfaction and pleasure (e.g. Kahn and Louie 1990; Krishna, Currim
and Shoemaker 1991), however, few studies consider personal consumption factors
such as income, cost, nature of the item and gender in regard to impact on acquisition
and transaction utility. This study explores these factors in regard to satisfaction and
pleasure with, and resultant preference for, price-based sales promotion in China. 展开
2003) may be moderated by factors such as price sensitivity and perceived value
(Rajagopal 2007). Transaction utility theory suggests post cognitive judgements
about a price-based promotion drive the intention to repeat the process in the future.
Studies show a link between unexpected product promotions and increased cognitive
processing of satisfaction and pleasure (e.g. Kahn and Louie 1990; Krishna, Currim
and Shoemaker 1991), however, few studies consider personal consumption factors
such as income, cost, nature of the item and gender in regard to impact on acquisition
and transaction utility. This study explores these factors in regard to satisfaction and
pleasure with, and resultant preference for, price-based sales promotion in China. 展开
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顾客满意是已知有一对市场份额产生积极影响(贤士2003)可由如价格敏感度与知觉价值(Rajagopal 2007年)的因素主持。交易效用理论认为有关价格的基础上,促进带动打算在未来重复这一过程后的认知判断。研究表明,一个意想不到的产品促销和之间(例如卡恩和路易1990;克里希纳,Currim和休梅克1991年)增加了满意和高兴的认知加工环节,但是,很少有研究认为属于个人,如收入,成本,项目的性质和消费的因素在性别方面的收购和交易效用的影响。本研究探讨了关于满足和愉悦地,和由此产生的偏爱,基于价格的促销这些因素在中国
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不是直接用翻译工具翻得,这样不通顺,谢谢
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