
急求英语高手将以下内容翻译成英文!google那些翻出来的话就免了!~谢谢!~ 30
IKEA:1、准确的产品市场定位针对这种市场定位,宜家的产品定位于“低价格、精美、耐用”的家居用品。在欧美等发达国家,宜家把自己定位成面向大众的家居用品提供商。因为其物美...
IKEA:1、准确的产品市场定位
针对这种市场定位,宜家的产品定位于“低价格、精美、耐用”的家居用品。
在欧美等发达国家,宜家把自己定位成面向大众的家居用品提供商。因为其物美价廉,款式新,服务好等特点,受到广大中低收入家庭的欢迎。
但到了中国之后,市场定位做了一定的调整,因为:中国市场虽然广泛,但普遍消费水平低,原有的低价家具生产厂家竞争激烈接近饱和,市场上的国外高价家具也很少有人问津。于是宜家把目光投向了大城市中相对比较富裕的阶层。宜家在中国的市场定位是“想买高档货,而又付不起高价的白领”。这种定位是十分巧妙准确的,获得了比较好的效果。
在宜家展示厅,设立了儿童游戏区,儿童样板间,在餐厅专门备有儿童食品,所有这些都得到孩子们的喜爱,使他们更乐意光顾宜家。
2、产品风格独特,有利销售
宜家家居出售的产品全部由宜家公司独立设计,产品风格与众不同。宜家强调产品“简约、自然、清新、设计精良”的独特风格;
宜家源于北欧瑞典(森林国家),其产品风格中的“简约、清新、自然”亦秉承北欧风格。大自然和家都在人们的生活中占据了重要的位置。实际上,瑞典的家居风格完美再现了大自然:充满了阳光和清新气息,同时又朴实无华。而宜家的这种风格也确实能够打动大多数消费者的心,激起人的购买欲望。
宜家的这种风格贯穿在产品设计、生产、展示销售的全过程。为了贯彻实现这种风格,希望自己的品牌以及自己的专利产品能够最终覆盖全球,IKEA一直坚持由自己亲自设计所有产品并拥有其专利,每年有100多名设计师在夜以继日地疯狂工作以保证“全部的产品、全部的专利”。
3、产品设计精美而经久耐用
宜家一贯强调产品设计精美、实用、耐用。 当然,单纯的设计精美并不难,但是在低价格的基础上同时做到精美、实用、高质量难度却很大。 宜家拥有一大批优秀的设计师保证宜家家居用品的设计。他们不但经验丰富,而且能够与经验丰富的生产商紧密合作,找出能够充分利用原材料的方法;同时他们也通晓如何既生产低成本的家具,同时仍旧保持原来的设计创意 宜家设计独具匠心而实用,比如说宜家的一种“四季被”,属三被合一,一层是温凉舒适的夏季被,一层是中暖度的春秋被,你也可以把两层放在一起,那就是温暖的冬季被。宜家这种设计确实独具匠心:看到宜家这种设计之前,谁会想到可以这么设计搭配被子?
宜家家居用品的耐用也是一大特点:如沙发接受压力挤压的次数可以达到几十万次、橱柜的门不停地接受开关的次数可以达到几十年等。
4、产品系列广泛
宜家产品系列广泛,宜家共有10000多种产品供顾客选择。基本上,任何品味的顾客都能可以在宜家买到家居所需的家居产品。
宜家产品系列的“广泛”有以下几方面的含义:
首先,是广泛的功能。顾客无需往返于不同的专卖店去购买家居用品。在IKEA可以找到从客厅家具、玩具、煎锅到餐具刀叉;从办公家具到绿色植物的所有物品,一句话——在宜家可以找到所有实用的家居用品,顾客不必在各个家居店之间东奔西走。
其次,风格范围广泛。不同品位的人在这里都能找到自己的所爱。但宜家的产品也不是无所不包,宜家没有过于极端或过于夸张的产品。IKEA提供的是为创造舒适的家居环境所需要的产品。
另外,通过适当协调,可同时实现广泛的功能和风格。无论顾客喜欢哪种风格,都会有一款扶手椅与书柜相配,有一款书柜与新的折叠桌相配,有一款新的折叠桌与扶手椅相配。因此,宜家的“系列广泛”有着多层含义。 展开
针对这种市场定位,宜家的产品定位于“低价格、精美、耐用”的家居用品。
在欧美等发达国家,宜家把自己定位成面向大众的家居用品提供商。因为其物美价廉,款式新,服务好等特点,受到广大中低收入家庭的欢迎。
但到了中国之后,市场定位做了一定的调整,因为:中国市场虽然广泛,但普遍消费水平低,原有的低价家具生产厂家竞争激烈接近饱和,市场上的国外高价家具也很少有人问津。于是宜家把目光投向了大城市中相对比较富裕的阶层。宜家在中国的市场定位是“想买高档货,而又付不起高价的白领”。这种定位是十分巧妙准确的,获得了比较好的效果。
在宜家展示厅,设立了儿童游戏区,儿童样板间,在餐厅专门备有儿童食品,所有这些都得到孩子们的喜爱,使他们更乐意光顾宜家。
2、产品风格独特,有利销售
宜家家居出售的产品全部由宜家公司独立设计,产品风格与众不同。宜家强调产品“简约、自然、清新、设计精良”的独特风格;
宜家源于北欧瑞典(森林国家),其产品风格中的“简约、清新、自然”亦秉承北欧风格。大自然和家都在人们的生活中占据了重要的位置。实际上,瑞典的家居风格完美再现了大自然:充满了阳光和清新气息,同时又朴实无华。而宜家的这种风格也确实能够打动大多数消费者的心,激起人的购买欲望。
宜家的这种风格贯穿在产品设计、生产、展示销售的全过程。为了贯彻实现这种风格,希望自己的品牌以及自己的专利产品能够最终覆盖全球,IKEA一直坚持由自己亲自设计所有产品并拥有其专利,每年有100多名设计师在夜以继日地疯狂工作以保证“全部的产品、全部的专利”。
3、产品设计精美而经久耐用
宜家一贯强调产品设计精美、实用、耐用。 当然,单纯的设计精美并不难,但是在低价格的基础上同时做到精美、实用、高质量难度却很大。 宜家拥有一大批优秀的设计师保证宜家家居用品的设计。他们不但经验丰富,而且能够与经验丰富的生产商紧密合作,找出能够充分利用原材料的方法;同时他们也通晓如何既生产低成本的家具,同时仍旧保持原来的设计创意 宜家设计独具匠心而实用,比如说宜家的一种“四季被”,属三被合一,一层是温凉舒适的夏季被,一层是中暖度的春秋被,你也可以把两层放在一起,那就是温暖的冬季被。宜家这种设计确实独具匠心:看到宜家这种设计之前,谁会想到可以这么设计搭配被子?
宜家家居用品的耐用也是一大特点:如沙发接受压力挤压的次数可以达到几十万次、橱柜的门不停地接受开关的次数可以达到几十年等。
4、产品系列广泛
宜家产品系列广泛,宜家共有10000多种产品供顾客选择。基本上,任何品味的顾客都能可以在宜家买到家居所需的家居产品。
宜家产品系列的“广泛”有以下几方面的含义:
首先,是广泛的功能。顾客无需往返于不同的专卖店去购买家居用品。在IKEA可以找到从客厅家具、玩具、煎锅到餐具刀叉;从办公家具到绿色植物的所有物品,一句话——在宜家可以找到所有实用的家居用品,顾客不必在各个家居店之间东奔西走。
其次,风格范围广泛。不同品位的人在这里都能找到自己的所爱。但宜家的产品也不是无所不包,宜家没有过于极端或过于夸张的产品。IKEA提供的是为创造舒适的家居环境所需要的产品。
另外,通过适当协调,可同时实现广泛的功能和风格。无论顾客喜欢哪种风格,都会有一款扶手椅与书柜相配,有一款书柜与新的折叠桌相配,有一款新的折叠桌与扶手椅相配。因此,宜家的“系列广泛”有着多层含义。 展开
2个回答
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下面是我自己的翻译、希望您能采纳。谢谢:
IKEA: 1, accurate market positioning
In view of this market positioning, IKEA products are defined as "low prices, beautiful, durable" household items.
In Europe and other developed countries, IKEA to position itself as provider of household goods for the general public. Because of its cheap, new style, good service and so on, by the majority of low-income families welcome.
But in China, the market position to do some adjustments, because: the Chinese market, while extensive, but generally low level of consumption, the original manufacturer of the highly competitive low-cost furniture, close to saturation, high-priced furniture on the market and few foreign people interested . So IKEA sights in the big city is relatively affluent class. IKEA in China's market position is "buy offers for higher quality, but can not afford the high price of white-collar workers." This is a very clever and accurate positioning to obtain a relatively good results.
IKEA showroom in the establishment of a children's play area, children's model, the specially equipped children's food in the restaurant, all of which have been the children's favorite, making them more willing to patronize IKEA.
2, the product unique, favorable sales
IKEA IKEA products sold all of the independent design, product style unique. IKEA emphasis on product "simple, natural, fresh, well-designed" style;
IKEA comes from the Nordic Sweden (Forest National), the product style of "simple, fresh, natural" is also adhering to the Scandinavian style. Nature and in people's lives at home occupies an important position. In fact, the Swedish home style perfect reproduction of nature: full of sunshine and fresh air, while plain. The IKEA of this style can really touch the hearts of most consumers, stir the desire to buy.
This style runs through the IKEA product design, production, display for sale of the entire process. In order to implement to achieve this style, want their own proprietary products, brands and global reach to the end, IKEA has been insisting all products by their own personally designed and have the patent, each year more than 100 designers working in the crazy day and night to ensure " All of the products, all of the patent. "
3, beautifully designed and durable product
IKEA has always emphasized elegant design, practical and durable. Of course, beautifully simple design is not difficult, but based on the same low price to achieve beautiful, practical, high-quality but very difficult. IKEA has a large number of outstanding designers to ensure that the design of IKEA products. They not only experienced, but also to experienced producers and work closely to find ways to make full use of raw materials; and they are also familiar with how to produce both low-cost furniture, while still maintaining the original design ideas and practical IKEA design originality, For example, an IKEA "Four Seasons is", is a three-by-one, a layer is to be cool and comfortable summer, a layer is the warmth of spring and autumn are, you can put two together, it is warm winter is. Originality of this design does IKEA: IKEA to see this design before, who would have thought so to design with the quilt?
IKEA is also a major durable goods characteristics: such as the sofa to accept the number of extrusion pressure can reach hundreds of thousands of times, keep the door of the cabinet to accept the number of switches can be achieved for decades and so on.
4, wide product range
IKEA product range widely, there are 10,000 kinds of products for IKEA customers to choose. Basically, any taste of the customers can buy a home in the IKEA household products required.
IKEA product range in the "broad" meaning of the following aspects:
First, a wide range of functions. Customers do not need to travel to different stores to buy household items. Can be found in the IKEA furniture from the living room, toys, frying pans to cutlery knife and fork; from office furniture to the green all the items, in a word - can be found at IKEA all practical household items, customers do not shop at all between the East home Ben West to go.
Second, a wide range of styles. Where people of different tastes can find their true love. But IKEA's products are not all-inclusive, not too extreme or too IKEA products exaggerated. IKEA offers a comfortable home environment for the creation of the necessary products.
In addition, through appropriate coordination, which can achieve a wide range of functionality and style. Whether customers prefer style, will have a matching armchair and bookcase, there is a bookcase with the new folding table match, there is a new folding tables and armchairs to match. Therefore, IKEA's "series of broad" has multiple meanings.
IKEA: 1, accurate market positioning
In view of this market positioning, IKEA products are defined as "low prices, beautiful, durable" household items.
In Europe and other developed countries, IKEA to position itself as provider of household goods for the general public. Because of its cheap, new style, good service and so on, by the majority of low-income families welcome.
But in China, the market position to do some adjustments, because: the Chinese market, while extensive, but generally low level of consumption, the original manufacturer of the highly competitive low-cost furniture, close to saturation, high-priced furniture on the market and few foreign people interested . So IKEA sights in the big city is relatively affluent class. IKEA in China's market position is "buy offers for higher quality, but can not afford the high price of white-collar workers." This is a very clever and accurate positioning to obtain a relatively good results.
IKEA showroom in the establishment of a children's play area, children's model, the specially equipped children's food in the restaurant, all of which have been the children's favorite, making them more willing to patronize IKEA.
2, the product unique, favorable sales
IKEA IKEA products sold all of the independent design, product style unique. IKEA emphasis on product "simple, natural, fresh, well-designed" style;
IKEA comes from the Nordic Sweden (Forest National), the product style of "simple, fresh, natural" is also adhering to the Scandinavian style. Nature and in people's lives at home occupies an important position. In fact, the Swedish home style perfect reproduction of nature: full of sunshine and fresh air, while plain. The IKEA of this style can really touch the hearts of most consumers, stir the desire to buy.
This style runs through the IKEA product design, production, display for sale of the entire process. In order to implement to achieve this style, want their own proprietary products, brands and global reach to the end, IKEA has been insisting all products by their own personally designed and have the patent, each year more than 100 designers working in the crazy day and night to ensure " All of the products, all of the patent. "
3, beautifully designed and durable product
IKEA has always emphasized elegant design, practical and durable. Of course, beautifully simple design is not difficult, but based on the same low price to achieve beautiful, practical, high-quality but very difficult. IKEA has a large number of outstanding designers to ensure that the design of IKEA products. They not only experienced, but also to experienced producers and work closely to find ways to make full use of raw materials; and they are also familiar with how to produce both low-cost furniture, while still maintaining the original design ideas and practical IKEA design originality, For example, an IKEA "Four Seasons is", is a three-by-one, a layer is to be cool and comfortable summer, a layer is the warmth of spring and autumn are, you can put two together, it is warm winter is. Originality of this design does IKEA: IKEA to see this design before, who would have thought so to design with the quilt?
IKEA is also a major durable goods characteristics: such as the sofa to accept the number of extrusion pressure can reach hundreds of thousands of times, keep the door of the cabinet to accept the number of switches can be achieved for decades and so on.
4, wide product range
IKEA product range widely, there are 10,000 kinds of products for IKEA customers to choose. Basically, any taste of the customers can buy a home in the IKEA household products required.
IKEA product range in the "broad" meaning of the following aspects:
First, a wide range of functions. Customers do not need to travel to different stores to buy household items. Can be found in the IKEA furniture from the living room, toys, frying pans to cutlery knife and fork; from office furniture to the green all the items, in a word - can be found at IKEA all practical household items, customers do not shop at all between the East home Ben West to go.
Second, a wide range of styles. Where people of different tastes can find their true love. But IKEA's products are not all-inclusive, not too extreme or too IKEA products exaggerated. IKEA offers a comfortable home environment for the creation of the necessary products.
In addition, through appropriate coordination, which can achieve a wide range of functionality and style. Whether customers prefer style, will have a matching armchair and bookcase, there is a bookcase with the new folding table match, there is a new folding tables and armchairs to match. Therefore, IKEA's "series of broad" has multiple meanings.
追问
这个和我Google出来的翻译怎么差不多的呢。。
追答
这个我也不知道、可是我就是真材实料的,希望你能相信我。谢谢
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1, the accurate product market clamping
Aim at this kind of market clamping, the product clamping of proper house is at the household product of "low in price space, elegant, enduring".
In the developed countrieses like Europe and America,etc, the proper house clampings oneself into the household product that faces to population to provide a company.Because its of good quality but inexpensive, the fashion is new, service well wait characteristics, be subjected to large amid the welcoming of low income family.
But after arriving China, clamping in the market made certain tune, because of:Although China Market is extensive,the universal level of consumption is low, the original low in price furniture produces rivalry vehemence in the plant house approach saturation, the foreign top price furniture on the market also few someones ask about.Hence the proper house throws vision to the contra more wealthy stratum in the big city.Proper house's market clamping in China is "want to buy topper, but again pay anti rise expensive white-collar worker".This
Aim at this kind of market clamping, the product clamping of proper house is at the household product of "low in price space, elegant, enduring".
In the developed countrieses like Europe and America,etc, the proper house clampings oneself into the household product that faces to population to provide a company.Because its of good quality but inexpensive, the fashion is new, service well wait characteristics, be subjected to large amid the welcoming of low income family.
But after arriving China, clamping in the market made certain tune, because of:Although China Market is extensive,the universal level of consumption is low, the original low in price furniture produces rivalry vehemence in the plant house approach saturation, the foreign top price furniture on the market also few someones ask about.Hence the proper house throws vision to the contra more wealthy stratum in the big city.Proper house's market clamping in China is "want to buy topper, but again pay anti rise expensive white-collar worker".This
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