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【内容摘要】“猫咪童装”品牌形象系统设计以塑造具有蕴时尚环保概念,流行风格品牌理念和品牌文化的猫咪童装品牌形象为设计目标,真正突出儿童活泼、健康、向上的个性,引导时尚,尽...
【内容摘要】“猫咪童装”品牌形象系统设计以塑造具有蕴时尚环保概念,流行风格品牌理念和品牌文化的猫咪童装品牌形象为设计目标,真正突出儿童活泼、健康、向上的个性, 引导时尚,尽显儿童本色。通过对客户的调研、沟通,结合庞大国际和国内计的方法和手段,展开“猫咪童装”的品牌视觉形象设计。本设计报告书详细阐述设计理念的形成,围绕设计理念进行视觉化的转化,对设计形式的含义和表现均作了全面的阐的童装品牌资料数据库和市场调查分析,提出企业品牌定位,以此为设计理念,以平面设述。
【关键词】品牌形象;童装;猫咪;时尚;设计 展开
【关键词】品牌形象;童装;猫咪;时尚;设计 展开
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【 abstract 】 "cats children's clothing" brand image system design in order to portray has aggregates, popular style fashion environmental protection concept of brand culture brand idea and cat brand image design goal for children, really outstanding children lively, healthy and upward personality, guide fashion, all show children ecru. Through the investigation of the customer, communicate, international and domestic program with huge ways and means of children, launched "cat" brand visual image design. This design report the formation of detail design concept, around the visual design idea of designing forms of transformation, meaning and expression were fully explaining all garments brand material database and market survey analysis, propose enterprise brand orientation, so as the design concept, plane of asher.
【 keywords 】 brand image; Children's clothing; Cats; The fashion; design
【 keywords 】 brand image; Children's clothing; Cats; The fashion; design
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