Question

请英文高手帮我翻译一下吧。不胜感激！！！营销方面的

竹炭制品在衡阳市场的需求分析与营销策略研究

中文摘要

人类进入二十一世纪面临着极大的挑战，资源、环境与可持续发展成为人们关注的焦点。在环境方面，大气污染和水污染一直是困扰我们的两大问题，并且正在影响着我们生存的空间。自从科学家发现了竹炭在人类健康方面的杰出品质和功能后，竹炭作为一种新型的机能型环保新材料，在人们心目中的价值与日俱增。竹炭的应用领域也不断得到拓展。我国竹炭制品已经从单一的出口日本、韩国，扩展到东南亚、欧美等地区，但是，目前我国竹炭企业的目标市场似乎仍以出口外销为主，而忽略了国内巨大的市场潜力。随着我国经济的不断发展，以及居民的消费观念、消费水平和健康、环保意识的不断提高，我国竹炭产业在国内将有更大发展空间。
而目前国内竹炭制品的市场现状是：一方面存在巨大的现实需求和潜在需求，另一方面销售却不尽如人意。如何制定有效的营销策略去宣传引导人们科学、合理地购买和消费竹炭制品就成为我们要研究的重点课题。
本文在对衡阳市消费者进行抽样调查的基础上，运用营销理论和消费者行为理论，分析竹炭制品业所面临的宏观和微观环境状况，深入剖析衡阳市消费者对竹炭制品的需求特征和购买行为，然后有针对性、探索性地提出一套竹炭制品的营销组合策略，尤其将4P、4C、4R组合之间以及与消费资本化理论如何有效融合提出一点探索性的思路，既为衡阳市竹炭制品经营者如何开展营销工作提供理论上的帮助，同时也为广大营销理论的研究者提供一些理论研究的参考。

关键词：竹炭制品 衡阳市场 需求分析 营销策略

Answer 1

Hengyang bamboo charcoal products in the market demand analysis and marketing strategy study Chinese Abstract mankind enters the 21st century with great challenges, resources, environment and sustainable development has become the focus of people's attention. In terms of the environment, air and water pollution has been plaguing us the two major issues, and is affecting our survival space. Since scientists discovered that the bamboo charcoal in the field of human health and quality of the outstanding feature, Bamboo Charcoal as a new type of function of environmental protection and new materials, the perceived value increasing. The application of bamboo charcoal areas has also been continuously expanding. China's bamboo charcoal products from single export Japan, the Republic of Korea, the expansion to Southeast Asia, Europe and the United States and other regions, but At present, China's bamboo charcoal enterprises in the target market seems to still export oriented, while ignoring the huge domestic market potential. As China's economy continues to develop, and residents of consumer attitudes, the level of consumption and health, environmental awareness continues to improve, China's bamboo charcoal industry in the country will have more space for development. And the current domestic bamboo charcoal products, the market situation is : on the one hand there is a huge demand and the reality of potential demand, the other hand, sales are far from ideal. How to develop effective marketing strategies to guide people to promote science, reasonably purchase and consumption of bamboo charcoal products to become the focus of the study subjects. Based on the right of consumers in Hengyang City, a sample survey conducted on the basis of the use of marketing theory and the theory of consumer behavior. Analysis of bamboo charcoal products industry on the macro and micro environment, Hengyang City in-depth analysis of the bamboo charcoal products consumers demand characteristics and purchasing behavior, then targeted, Exploration forward to a set of bamboo charcoal products, the marketing mix strategy, in particular the 4P,4C. 4R portfolio, and between consumption and capital theory how effective integration point to explore the ideas, both of Hengyang City bamboo charcoal products operators how to provide marketing theoretically help, also to the general theory of marketing researchers to provide some theoretical studies.