翻译摘要

【摘要】XX公司在创业之初就以创品牌为信念,企业从小到大,由弱到强,十几年来,XX在创建知名品牌这悠长的道路上探索,逐步丰富XX品牌的内涵。本文采用作者亲身体会的方式论述... 【摘要】

XX公司在创业之初就以创品牌为信念,企业从小到大,由弱到强,十几年来,XX在创建知名品牌这悠长的道路上探索,逐步丰富XX品牌的内涵。
本文采用作者亲身体会的方式论述企业品牌的塑造,一个名牌的产生:不仅要具备优质的产品,还要有丰富顾客资源和星级的服务体系。建立品牌形象,品牌定位。
【关键词】 品牌;优质;顾客资源;服务
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XX公司在创业之初就以创品牌为信念,企业从小到大,由弱到强,十几年来,XX在创建知名品牌这悠长的道路上探索,逐步丰富XX品牌的内涵。
本文采用作者亲身体会的方式论述企业品牌的塑造,一个名牌的产生:不仅要具备优质的产品,还要有丰富顾客资源和星级的服务体系。建立品牌形象,品牌定位。

XX companies at the beginning of the venture to create a brand for the faith, business from small to large, from weak to strong, more than a decade, XX in the creation of well-known brands to explore the long road, and gradually enrich the connotation of XX brand.
This article uses the author to experience the way to understand the shape of corporate brand, a brand name: not only have to have high-quality products, but also a wealth of customer resources and star service system. Establish brand image, brand positioning.
yxy517023902
2011-05-04
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【 abstract 】
XX company , form small to large and weak to strong, is to create the brand as a faith at the beginning of foundation. For over ten years, the company on the long road of creating famous brand has explored and been gradually enriching the connotation of XX brand.
This paper adopts the way of author's experience to discuss the shaping of enterprise brand and a production of famous brand::not only possessing excellent products, but also having rich customer resource and superexcellent service system. Try to establish brand image and brand orientation.
【 keywords 】 brand; high quality; customer resources; service;
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【 abstract 】

XX company in the beginning of foundation is to create brand for faith, large enterprises, from weak to strong, for over ten years, the XX in creating famous brand this long road to explore, and gradually rich connotation of XX brand.

This paper adopts the author discussed the experience of enterprise brand shaping way, a famous production: should possess not only quality products, but also have rich customer resources and star service system. To establish brand image, brand orientation.

【 keywords 】 brand; High quality; Customer resources; service
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The abstract

XX company in the beginning of foundation is to create brand for faith, large enterprises, from weak to strong, for over ten years, the XX in creating famous brand this long road to explore, and gradually rich connotation of XX brand.

This paper adopts the author discussed the experience of enterprise brand shaping way, a famous production: should possess not only quality products, but also have rich customer resources and star service system. To establish brand image, brand orientation.

keywords brand; High quality; Customer resources; service
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