Question

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基于当前市场上名牌产品繁多，名牌理念被广大企业所接受和应用，国内外企业都纷纷从不同的角度运用不同的理念来实现名牌产品概念，使之服务于企业的营销工作及提高企业的知名度竞争力等等.随着经济的发展，市场的竞争越来越激烈，名牌产品如何保持强劲的市场竞争力这一课题也日愈引起重视。
本文从名牌产品的概念出发，研究名牌产品的形成和作用，再根据国内外企业名牌产品的现状，从产品、公共关系、广告、服务、创新、文化等方面对某些知名企业的名牌产品如何保持强劲的市场竞争力提出了对策性建议。

Answer 1

Now is too many kinds of brand-name products in the current market, famous brand-name idea accepted by the large enterprise application and the domestic and foreign enterprises are in succession from different way using different concept to achieve the famous brand-name product concept, make service in the enterprise's marketing work and improve the enterprise's popularity competitiveness, etc. With the development of economy, market competition is becoming more fierce, famous brand-name products to keep a strong market competitiveness of this topic, so it get more attention.
This topic according to the concept of famous brand-name products, the formation and famous brand-name products, then according to the domestic and international enterprise role, the present situation of famous brand-name products from products, public relations, advertising, service, innovation, culture etc for some well-known enterprise of brand-name products how to maintain a strong market competitiveness proposes countermeasures