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包装的图形是迅速传递商品信息的有效方式。生活中,出门便免不了被眼花缭乱的商品品牌、各式各样的包装样式所吸引。随着经济的飞速发展和人们生活水平的不断提高,包装图形在产品的销...
包装的图形是迅速传递商品信息的有效方式。生活中,出门便免不了被眼花缭乱的商品品牌、各式各样的包装样式所吸引。随着经济的飞速发展和人们生活水平的不断提高,包装图形在产品的销售过程中,担任着极为重要的角色。消费者对于包装的注意力已经远远超过对产品本身。具新颖性的包装图形能更加强化其传达功能与审美功能的双重效应,使信息价值与审美价值相结合,实现包装图形设计最完美的意义。因此,设计者要充分认识到这些并运用各种表现手法设计出新颖的包装图形。
关键词:包装图形;设计;新颖性;
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关键词:包装图形;设计;新颖性;
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On the innovation in packaging graphic design
Graphics on packaging is an effective way to rapidly communicate commodity information. In our daily life, it is inevitable that we are attracted by a dazzling array of commodity brands and a large variety of packaging styles. As the economy develops fast and people's living standard keeps increasing, packaging graphics plays an extremely important role in the marketing process. The attention of the consumers on packaging far exceeds that on the products themselves. Novelty packaging graphics convey the practical and aesthetic functions simultaneously and more effectively, synchronize the practical and aesthetic value of packaging, and achieve the ultimate meaning of packaging graphic design in a perfect sense. Therefore, designers must fully understand the importance of packaging graphics and use various manifestations to design innovative packaging graphics.
Keywords: packaging graphics; design; novelty
Graphics on packaging is an effective way to rapidly communicate commodity information. In our daily life, it is inevitable that we are attracted by a dazzling array of commodity brands and a large variety of packaging styles. As the economy develops fast and people's living standard keeps increasing, packaging graphics plays an extremely important role in the marketing process. The attention of the consumers on packaging far exceeds that on the products themselves. Novelty packaging graphics convey the practical and aesthetic functions simultaneously and more effectively, synchronize the practical and aesthetic value of packaging, and achieve the ultimate meaning of packaging graphic design in a perfect sense. Therefore, designers must fully understand the importance of packaging graphics and use various manifestations to design innovative packaging graphics.
Keywords: packaging graphics; design; novelty
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Packaging Graphics is rapidly effective way to pass commodity information. Life, will inevitably be dazzled out of goods brand, attracted by a variety of packaging styles. With the rapid economic development and continuous improvement of living standards, packaging, product graphics in the sales process as an extremely important role. For the attention of the consumer packaging has been far more than the product itself. Novelty packaging with more enhanced graphics to convey the function and aesthetic function of its dual effect, value and aesthetic value of information combine to achieve the perfect packaging graphic design sense. Therefore, designers must fully understand the various manifestations of these and use innovative packaging methods to design graphics.
Keywords: package graphics; design; novel
Keywords: package graphics; design; novel
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