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我国口腔产业长期在低层次的状态下缓慢发展,整个产业链发展水平偏低,竞争手段还停留在技术战和价格战的层面,其服务产品具有较强的趋同性,相对经济发达国家有很大的差距。然而随着...
我国口腔产业长期在低层次的状态下缓慢发展,整个产业链发展水平偏低,竞争手段还停留在技术战和价格战的层面,其服务产品具有较强的趋同性,相对经济发达国家有很大的差距。然而随着经济水平的不断提高,口腔医疗市场处在供不应求阶段已是一个公认的实事。口腔产业的发展是一个机遇,也是一个挑战。在市场经济日益纯熟的今天,摸石头过河般的经营方式显然已过时。本次研究试图通过对消费者、竞争者以及市场定位的分析,利用广告策略、销售促进策略、公共关系策略、关系营销策略等市场营销综合理论对目前的私营口腔行业目标化和差异化,以期给当前的经营者及创业者一点启示,给私营口腔诊所带来竞争优势。
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The long range develops our country oral cavity estate under low arrangement of ideas's circumstances slowly , entire estate develops cable length level insist to hang down, the means competing remains in technology war and tier of price war face , the person serves a product having the stronger tend towards an isomorphism , relative developed country having very big gaps. But with horizontal ceaseless economy rise, oral cavity medical treatment marketplace in demand exceeds supply the stage already is a universally accepted reality thing. Development of oral cavity estate is a opportunity , is also a challenge. Be gradually skilful in market economy today, the mode of business operation as feeling for stone crossing a river is evidently already obsolete. Study the scheme analysing , making use of advertisement to try to pass to the consumer , the competitor as well as the marketplace is localized originally time
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