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“家电下乡”是国务院作出的重要决策,既是实现惠农强农目标的需要,也是拉动消费带动生产的一项重要措施,有促进社会主义新农村建设、提高农民生活质量、扩大农村消费、统筹国内外市...
“家电下乡”是国务院作出的重要决策,既是实现惠农强农目标的需要,也是拉动消费带动生产的一项重要措施,有促进社会主义新农村建设、提高农民生活质量、扩大农村消费、统筹国内外市场的深远作用。鉴于“家电下乡”政策在全国的实施已经初见成效,本文将基于4Ps市场营销理论,结合中国“家电下乡”政策实施背景,对该政策实施过程中的营销策略及出现的问题进行探讨,结合现行我国“家电下乡”的发展趋势,对企业的产品在参加“家电下乡”过程中应选择什么样的营销策略提出看法。
绝对绝对不要翻译器自动翻译的呀!~ 展开
绝对绝对不要翻译器自动翻译的呀!~ 展开
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(专业译员,质量保证。提醒楼主注意:楼上用的是软件翻译)
China's Home Appliance Subsidy Program for Rural Areas, an important policy carried out by the state council, not only meets the demands of benefiting farmers and enhancing agriculture, but is also an significant measure to stimulate production and consumption. The program has a series of far-reaching impacts, including pushing the construction of new rural communities, improving farmers' life, promoting rural consumption, balancing the domestic and foreign markets. Now that an initial good outcome of the program has emerged across the country, on the basis of 4Ps marketing theory, the background and latest trend of the program, this essay analyzed the marketing strategies and problems emerged during the implementation of the program, and what kind of strategies should be taken by home appliance companies.
China's Home Appliance Subsidy Program for Rural Areas, an important policy carried out by the state council, not only meets the demands of benefiting farmers and enhancing agriculture, but is also an significant measure to stimulate production and consumption. The program has a series of far-reaching impacts, including pushing the construction of new rural communities, improving farmers' life, promoting rural consumption, balancing the domestic and foreign markets. Now that an initial good outcome of the program has emerged across the country, on the basis of 4Ps marketing theory, the background and latest trend of the program, this essay analyzed the marketing strategies and problems emerged during the implementation of the program, and what kind of strategies should be taken by home appliance companies.
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"Home appliance fields" is the state council made important decisions, is both the need of realizing its steps to strengthen its agriculture, but also target consumption promoting production pulled an important measure, have promote socialist new rural construction, improving peasant quality of life, expand rural consumption, plan as a whole the profound effect markets at home and abroad. In view of "home appliance fields" the implementation of the policy in the country, this paper has produced results based on 4 ps marketing theory and combining with China's "home appliance countryside of policy implementation background," in the implementation of this policy marketing strategy and the problems were discussed, combining the present our country "the development trend of countryside" home appliance of enterprise products, took part in the countryside "process" home appliance should choose what kind of marketing strategy puts forward opinions.
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提醒楼主注意:楼上撒谎,楼上用的是软件翻译
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提醒楼主注意:楼上撒谎,楼上用的是软件翻译 。
但可以参考一下,稍作修改
但可以参考一下,稍作修改
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