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1、2010年中国化妆品销售额已达到1400亿元,比2009年增长12~15%.2、中国化妆品进口持续增长。从2004年开始平均增长率为30%,远远超过GDP增长率。说明...
1、2010年中国化妆品销售额已达到1400亿元,比2009年增长12~15%.
2、中国化妆品进口持续增长。从2004年开始平均增长率为30%,远远超过GDP增长率。说明中国化妆品市场前景广阔。
3、高端女性消费者的护肤产品使用率已接近100%,连续三年保持稳定。
大众女性消费者的护肤品使用率也非常高,三年连续小幅增长。说明大多数女性使用护肤品。
4、在中国市场,欧美品牌占领先地位。在中高端市场,10大品牌中欧美品牌占8席,其他为日本及与日本有关的品牌。
5、30岁以上高端女性更重视护肤。
30岁以上高端女性的护肤品使用率高于30岁以下高端女性。
30岁以下高端女性,更重视彩妆。
6、女性化妆品消费者通过杂志和互联网接触化妆品品牌。
调查结果发现,消费水平越高,女性消费者看杂志的倾向越明显。互联网也呈相似的趋势。 展开
2、中国化妆品进口持续增长。从2004年开始平均增长率为30%,远远超过GDP增长率。说明中国化妆品市场前景广阔。
3、高端女性消费者的护肤产品使用率已接近100%,连续三年保持稳定。
大众女性消费者的护肤品使用率也非常高,三年连续小幅增长。说明大多数女性使用护肤品。
4、在中国市场,欧美品牌占领先地位。在中高端市场,10大品牌中欧美品牌占8席,其他为日本及与日本有关的品牌。
5、30岁以上高端女性更重视护肤。
30岁以上高端女性的护肤品使用率高于30岁以下高端女性。
30岁以下高端女性,更重视彩妆。
6、女性化妆品消费者通过杂志和互联网接触化妆品品牌。
调查结果发现,消费水平越高,女性消费者看杂志的倾向越明显。互联网也呈相似的趋势。 展开
展开全部
1,2010 cosmetics sales in China reached 140 billion yuan, compared with 2009 growth of 12 to 15%.
2, continued growth in imports of Chinese cosmetics. Beginning in 2004, the average growth rate of 30%, far exceeding GDP growth. Shows that the Chinese cosmetic market prospect is broad.
3, the high rate of female consumers skin care products have been close to 100%, remained stable for three consecutive years.
Female consumers of popular skin care products utilization rate is very high, a slight increase of three consecutive years. That most women use skin care products.
4, in the Chinese market, European and American leading position. In the high-end market, 10 brands accounted for 8 seats in the European and American brands, the other for Japan and Japanese-related brands.
5.30 over the age of high-end women pay more attention to skin care.
30 women over the age of high-end skin care products, high utilization rate of women above 30 years of age.
High-end women 30 years of age, more emphasis on make-up.
6, female cosmetic consumers through magazines and the Internet brand of cosmetics.
It was found that the higher consumption levels, female consumers reading magazines in the intention. Internet also showed similar trends. 简单啦
2, continued growth in imports of Chinese cosmetics. Beginning in 2004, the average growth rate of 30%, far exceeding GDP growth. Shows that the Chinese cosmetic market prospect is broad.
3, the high rate of female consumers skin care products have been close to 100%, remained stable for three consecutive years.
Female consumers of popular skin care products utilization rate is very high, a slight increase of three consecutive years. That most women use skin care products.
4, in the Chinese market, European and American leading position. In the high-end market, 10 brands accounted for 8 seats in the European and American brands, the other for Japan and Japanese-related brands.
5.30 over the age of high-end women pay more attention to skin care.
30 women over the age of high-end skin care products, high utilization rate of women above 30 years of age.
High-end women 30 years of age, more emphasis on make-up.
6, female cosmetic consumers through magazines and the Internet brand of cosmetics.
It was found that the higher consumption levels, female consumers reading magazines in the intention. Internet also showed similar trends. 简单啦
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