请英语专业人士帮忙把我的毕业论文的英文摘要和关键字给翻译下,急!!!不要在线翻译的中国式英语哦
内容如下:品牌延伸对一个企业的发展扩张具有重要的意义,延伸策略的正确与否直接关乎到企业的发展甚至生存。海尔品牌战略的成功之处在于品牌与副品牌的有机结合,带来极高的市场份额...
内容如下:
品牌延伸对一个企业的发展扩张具有重要的意义,延伸策略的正确与否直接关乎到企业的发展甚至生存。海尔品牌战略的成功之处在于品牌与副品牌的有机结合,带来极高的市场份额和市场占有率,而品牌延伸过度和品牌保护不利又成为海尔目前急需解决的问题。国内企业在海尔的成功经验对本身所带来启示的同时,也应注意行业特点及发展阶段对企业多元化经营的影响,新旧产品的关联性及企业自身的资源状态。
关键字:品牌;品牌定位;品牌延伸策略;海尔
把我的所有分都献上了 希望大家能帮帮忙,再次表示感谢!
在次重申下哦 不要在线翻译的傻瓜式英语 请无真心帮忙者勿扰!!谢谢 展开
品牌延伸对一个企业的发展扩张具有重要的意义,延伸策略的正确与否直接关乎到企业的发展甚至生存。海尔品牌战略的成功之处在于品牌与副品牌的有机结合,带来极高的市场份额和市场占有率,而品牌延伸过度和品牌保护不利又成为海尔目前急需解决的问题。国内企业在海尔的成功经验对本身所带来启示的同时,也应注意行业特点及发展阶段对企业多元化经营的影响,新旧产品的关联性及企业自身的资源状态。
关键字:品牌;品牌定位;品牌延伸策略;海尔
把我的所有分都献上了 希望大家能帮帮忙,再次表示感谢!
在次重申下哦 不要在线翻译的傻瓜式英语 请无真心帮忙者勿扰!!谢谢 展开
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Brand extension is crucial to growth and expansion of an enterprise. The right strategy of extension is directly related to business development and even survival. The success of Haier brand strategy is to integrate the brand with the minor brand organically, bringing high market share, while brand extension and inefficient brand protection give the priority to solve for Haier at present. Learning the inspiration of successful experience from Haier, domestic enterprises should pay attention to industry characteristics and impact on the diversification of enterprises by development stage , the relevance of old and new products and resources state of enterprise themselves .
Keywords: Brand; brand positioning; brand extension strategies; Haier
以上纯手工翻译,请检阅。
Keywords: Brand; brand positioning; brand extension strategies; Haier
以上纯手工翻译,请检阅。
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Brand extension has a great significance to a enterprise' development and expansion, and extension policy's right or wrong can directly influent enterprise's develpoment, even more existence. Hair's policy succeed in the organic combination of brand and deputy brand, bringing high market share and market occupancy rate, but excessive of brand extension and disadvantageous of brand protaction now are badly in need of solution for hair. Other inland enterprises are receiving inspiration from Hair's success, in the meantime, must pay attention to profession characteristic and stage of develpoment's influence to enterprise' diversification strategy, and old and new products' relevance and enterprise' personal resource status.
Keywords: Brand, brand positioning, brand extension policy, Hair
Keywords: Brand, brand positioning, brand extension policy, Hair
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The brand extends to an enterprise's development expansion has an important meaning, extension strategy is closely related to the correct or not directly enterprise development and survival. Haier brand strategy for success lies in brand and deputy brand organically, bring high market share and market share, and the brand extends excessive and brand protection adverse again become haier urgent problems at present. The domestic enterprise in haier's successful experiences for itself, but also brings revelation should pay attention to the characteristics and development stages of the industry, the influence of enterprise diversification of correlation and new product enterprise's own resource state.
Key word: brand; Brand positioning; Brand extension strategy; haier
Key word: brand; Brand positioning; Brand extension strategy; haier
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Brand extension plays very important role in the development and expansion of enterprise.Where or not the strategy of extension is right, it influences the development of enterprise and even its existence directly. The successful strategy of Haier Brand lies in combination of Brand and Deputy Brand, which brings the extremely high market share and market penetration. And the overexpansion and unfavorable protection of Brand become the problems to be settled necessarily. Meanwhile the successive experience of Haier in domestic enterprise brings us inspirations, we should also pay attention to the influence in diversified enterprise by characteristic of profession and its development stage, the correlation of new and old products and enterprise itself resources.
Key words: Brand; location of Brand; strategy of Brand extension; Haier
Key words: Brand; location of Brand; strategy of Brand extension; Haier
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我咋发现这是一个生财的方法呢。
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