Question

求助：英语高手帮忙翻译一下

上世纪末，人类社会进入了初期数字化时代，从最初的计算器，BP机，只有通讯功能的手机，性能简单的个人PC机，到今天的微型掌上电脑，多功能手机，带全球定位系统的汽车，人类的生活处渗透着IT带来的便捷。特别是近年来信息技术的快速发展，IT技术越来越多的运用到人们的日常生活当中。
现在IT行业的产品更新速度快；技术生命周期较短；技术垄断优势难以维持；技术的不确定性增强，IT行业内的许多企业涉及的领域不断扩展，加之众多的企业关注IT行业不断看好行情，所以这片市场上竞争异常激烈。如何根据企业营销环境的变化，制定出恰当的营销策略，是决定企业能否抓住新经济时代带来的难得发展机遇的关键因素。
本文在仔细分析了IT市场需求以及随着用户需求的转变IT企业从以产品为导向的营销模式逐渐转变营销观念，逐渐适应市场发展成以客户需求为导向的营销观念，并且借助市场营销中的客户让渡价值、供应链、价值链等理论结合实际中的案例得出结论：现代IT企业在激烈的市场竞争下，为了适应客户需求的变化，“整体解决方案”销售成为最新最有效的销售模式，成为IT行业新的游戏规则，进而改变了IT产业供应链的整体变化，即通过供应商，分销商，系统集成商，外包服务商之间的相互配合，辅助以客户公关使IT企业更直面的接触到客户的真正需求，为用户创造更高的让渡价值，在各自的环节上将传统的供应链变为价值链，使企业与客户的达到100%的沟通，产生思想上的共鸣，更好的满足客户的需求，最终达到双赢的效果。

关键词：IT产业，整体解决方案，外包服务，公关营销

Answer 1

On the century's end, the human society entered the initial perioddigitization time, from the initial calculator, BP machine, only hasthe communication function the handset, performance simple individualPC machine, to on the today miniature palm the computer, themulti-purpose handset, brings the global positioning system theautomobile, humanity's life place seepage the convenience which ITbrings. Specially in recent years information technology fastdevelopment, IT technology more and more many utilization people'sdaily life. Now the IT profession product renewal speed is quick; The technicallife cycle is shorter; The technical monopoly superiority maintainswith difficulty; The technology the determinism does not strengthen,in IT profession many enterprises involve the domain unceasinglyexpands, adds the multitudinous enterprise to pay attention to the ITprofession unceasingly to favor the quotation, therefore in thismarket competes exceptionally intensely. How acts according to theenterprise marketing environment the change, formulates theappropriate marketing strategy, is decided whether the enterprise doeshold the rare development opportunity key aspect which the neweconomical time brings. This article has been carefully analyzing the IT market demand as wellas from gradually transforms the marketing idea along with the userdemand transformation IT enterprise take the product as the guidancemarketing pattern, gradually adapts the market development take thecustomer demand as the guidance marketing idea, and with the aid ofthe market marketing in customer transfer value, supplies theory unionactual center the and so on the chain, value chain case draws theconclusion: Modern IT enterprise under intense market competition, inorder to adapt the customer demand change, "the whole solution" sellsinto most newly the most effective sales pattern, becomes the ITprofession new game rule, then changed the IT industry to supply thechain the whole change, namely through the supplier, retailedbusiness, system integration business, outside between the package ofservice business mutual coordination, assisted by the customer publicrelations causes the contact customer true demand which the ITenterprise faced directly, created the higher transfer value for theuser, the traditional supply chain became the value chain inrespective link general, caused the enterprise and the customerachieves 100% communication, Has in the thought sympathetic chord, thebetter satisfied customer demand, finally achieved double wins effect.

Answer 2

End last century, mankind society got into early numeral to turn ages, from the first calculator, BP machine, only have the cellular phone of communication function, the function was personal simple PC machine, to the miniature handheld PC of today, multi-function cellular phone, took a world fixed position the car of the system, the mankind's life permeated the convenience that the IT brings.Especially in recent years the information technical fast development, the IT technique makes use of people's daily life more and more.
The product of IT profession renews speed quickly now;The technique life cycle is shorter;The technique 垄 breaks the advantage hard maintenance;The technical indetermination strengthens, many business enterprises in the IT profession involve of the realm expands continuously, adding of numerous business enterprise concern the IT profession thinks ° to be good condition of the market continuously, so this competes an abnormality vehemence on the market.How according to the variety of business enterprise marketing environment, draw up a fitting marketing strategy, is the key factor which decides the business enterprise can hold tight the rare development opportunity that the lately economic ages brings.
This text at careful analyzed an IT market a need and along with customer demanding change IT business enterprise from take product as the marketing mode of direction to change marketing idea gradually, adapt a market development gradually with customer need for the marketing idea of direction, and ask for help the customer in the market marketing to make the 渡 worth, supply chain, value chain etc. the theories combine physically in of case get conclusion:Modern IT business enterprise at vehemence of market competition under, for the sake of orientation customer demanding variety, "whole solution" sale becomes the lately the most valid sale mode, becoming the IT profession new rules of the game, then changing IT industry the whole variety of the supply chain, then pass supplier, retail a company, system integration company, outside pack the service company's matches with mutually, lending support to make the IT business enterprise keep the real need that the noodles comes in contact with customer more by customer's public relations, creating to make the 渡 worth higherly for the customer, at respectively of the traditional supply chain of the link full general change into a value chain, making the business enterprise and customer attain 100% communications, producing thought up of total 鸣 , better satisfy the customer's need, end attain a pair of result for winning.

Answer 3

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