急求英语好的 帮忙一篇中文摘要 汉译英 400字左右 关于体育营销方面的 不要在线翻译的 语法错误太多
摘要体育作为超跃国界的共同语言,正是各国文化最大的共同点所在。体育走入市场,使体育营销成为营销领域中一个新的分支,可以为企业的营销策略发展提供更广阔的创新空间。体育营销堪...
摘 要
体育作为超跃国界的共同语言,正是各国文化最大的共同点所在。体育走入市场, 使体育营销成为营销领域中一个新的分支,可以为企业的营销策略发展提供更广阔的创新空间。体育营销堪称21世纪最有效的市场推广工具之一,是一种现代营销传播手段,近20年来随着体育运动的蓬勃发展产生了越来越广泛的影响,各行各业已认同体育营销对达成商业目标的效用。
本文以李宁公司作为研究对象,首先从体育营销的基本理论出发,论述了体育营销的概念、特点和几种体育营销的应用形式。其次,在对国内外体育营销的市场环境进行分析的基础上,阐述我国体育营销的发展现状,从中可以看出,我国体育营销还存在观念薄弱、经验不足、产品价格低、设计能力不强、渠道不顺畅、缺乏整合营销观念等多方面的问题。然后,针对存在的这些问题,提出相应的解决对策,打破僵局,挺进国际市场,从而促进我国体育产业的快速发展。最后得出结论:我们必须转变观念,积极服务于国内市场,努力参与国际竞争,快速发展我国的体育营销市场。李宁公司才能在激烈的体育营销市场竞争中立于不败之地,创造出属于自己的辉煌。
关键词:体育营销,体育产品,李宁公司 展开
体育作为超跃国界的共同语言,正是各国文化最大的共同点所在。体育走入市场, 使体育营销成为营销领域中一个新的分支,可以为企业的营销策略发展提供更广阔的创新空间。体育营销堪称21世纪最有效的市场推广工具之一,是一种现代营销传播手段,近20年来随着体育运动的蓬勃发展产生了越来越广泛的影响,各行各业已认同体育营销对达成商业目标的效用。
本文以李宁公司作为研究对象,首先从体育营销的基本理论出发,论述了体育营销的概念、特点和几种体育营销的应用形式。其次,在对国内外体育营销的市场环境进行分析的基础上,阐述我国体育营销的发展现状,从中可以看出,我国体育营销还存在观念薄弱、经验不足、产品价格低、设计能力不强、渠道不顺畅、缺乏整合营销观念等多方面的问题。然后,针对存在的这些问题,提出相应的解决对策,打破僵局,挺进国际市场,从而促进我国体育产业的快速发展。最后得出结论:我们必须转变观念,积极服务于国内市场,努力参与国际竞争,快速发展我国的体育营销市场。李宁公司才能在激烈的体育营销市场竞争中立于不败之地,创造出属于自己的辉煌。
关键词:体育营销,体育产品,李宁公司 展开
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Abstract
Sport as the common language of the super jump borders, is the biggest in common in various countries' culture. Sports into market, so the sports marketing become marketing field, a new branch of the marketing strategy for the enterprise provide broader innovation space. Sports marketing is the 21st century the most effective marketing tool, is one of a kind of modern marketing communication means, nearly 20 years with the vigorous development of sports has extensively effects, all the sports marketing has identity to achieve business objectives utility.
Based on li ning company as the research object, first from sports marketing the basic theory, this paper discusses the concept and characteristics of sports marketing and several kinds of sports marketing of application forms. Secondly, in domestic and abroad market environment of sports marketing based on the analysis of the present situation of the development of the sports marketing, from which we can see that our country sports marketing concept still exist in a weak, lack of experience, product prices low, design capability is not strong, channel not smooth, lack of integrated marketing idea, and other aspects of problems. Then, in view of these problems, and put forward corresponding solutions, to break the impasse, into the international market, so as to promote the rapid development of the sports industry in China. Conclusion: we must change our concepts, positive service in the domestic market and efforts to participate in the international competition, rapid development of China's sports marketing market. Li ning company to the fierce sports marketing market competition invincible, create the brilliance of their own.
Keywords: sports marketing, sports products, li ning company
Sport as the common language of the super jump borders, is the biggest in common in various countries' culture. Sports into market, so the sports marketing become marketing field, a new branch of the marketing strategy for the enterprise provide broader innovation space. Sports marketing is the 21st century the most effective marketing tool, is one of a kind of modern marketing communication means, nearly 20 years with the vigorous development of sports has extensively effects, all the sports marketing has identity to achieve business objectives utility.
Based on li ning company as the research object, first from sports marketing the basic theory, this paper discusses the concept and characteristics of sports marketing and several kinds of sports marketing of application forms. Secondly, in domestic and abroad market environment of sports marketing based on the analysis of the present situation of the development of the sports marketing, from which we can see that our country sports marketing concept still exist in a weak, lack of experience, product prices low, design capability is not strong, channel not smooth, lack of integrated marketing idea, and other aspects of problems. Then, in view of these problems, and put forward corresponding solutions, to break the impasse, into the international market, so as to promote the rapid development of the sports industry in China. Conclusion: we must change our concepts, positive service in the domestic market and efforts to participate in the international competition, rapid development of China's sports marketing market. Li ning company to the fierce sports marketing market competition invincible, create the brilliance of their own.
Keywords: sports marketing, sports products, li ning company
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