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随着家电行业竞争的日趋加剧与顾客争夺成本提高,培育和维护忠诚的顾客群体已经成为企业市场制胜的重要策略。制定与实施顾客忠诚管理策略,为顾客提供综合性、差异化的服务,履行高度... 随着家电行业竞争的日趋加剧与顾客争夺成本提高,培育和维护忠诚的顾客群体已经成为企业市场制胜的重要策略。制定与实施顾客忠诚管理策略,为顾客提供综合性、差异化的服务,履行高度的企业承诺,是企业保持与顾客长期、双向互动关系的重要保障。因此,如何建立和保持顾客忠诚己经成为企业界关注的一个焦点。 展开
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2011-06-09
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With the growing competition in the industry intensified appliance with customer for higher costs, cultivate and maintain loyal customers group has become an important strategy for winning the enterprise market. Formulate and implement customer loyalty management strategy, to provide customers with comprehensive and differentiation, and perform the services of the enterprise commitment, is highly enterprise keep and customer long-term, interactive relation of the important guarantee. Therefore, how to establish and maintain customer loyalty have already become business attention a focal point.
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2011-06-09 · TA获得超过492个赞
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With the appliance industry competition becomes more intensified competition and customer costs, cultivate and maintain loyal customer groups has become an important strategy for winning the enterprise market. Development and implementation of customer loyalty management strategy to provide customers with comprehensive, differentiated services, performance of a high degree of corporate commitment is to maintain customers long-term business, an important guarantee for two-way interaction. Therefore, how to build and maintain customer loyalty has become a focus of corporate attention.
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2011-06-09
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With the growing competition in the industry intensified home appliance with customer for the higher costs, cultivate and maintain loyal customers group has become an important strategy of the enterprise market win. Make and implement customer loyalty management strategy, to provide customers with comprehensive, the diversity of the service, to perform the height of the enterprise commitment, is the enterprise keep and customer long-term, interactive relation of the important guarantee. Therefore, how to establish and maintain customer loyalty has to be the business attention a focal point.
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