急求毕业论文“英文”翻译,请高手们帮帮忙,感激不尽!! 20
摘要随着东西方文化日益频繁的交流与融合,以及现代科技、文化、艺术、给招贴带来的新观念,招贴越来越注重独特风格的发展和富有个性想法的设计。现代内衣招贴设计想要在信息纷繁的市...
摘 要
随着东西方文化日益频繁的交流与融合,以及现代科技、文化、艺术、给招贴带来的新观念,招贴越来越注重独特风格的发展和富有个性想法的设计。现代内衣招贴设计想要在信息纷繁的市场环境中提高产品的知名度,做到让消费者过目不忘,就必须依托于“创意”。“创意”是广告人对广告创作对象进行的一种前所未有的,充分反映并满足人们某种物质的或情感的创造性思维。通过想象、组合和创造等过程,将广告对象的潜在现实属性升华为社会公众所能感受到的具象。
本文首先对女性消费市场和女性消费者心理进行了调查和分析。内衣招贴创意离不开市场,市场是创意灵感的来源。只有经过足够的市场积累,才能出现更多的思维碰撞,创意产生的机会才更大。女性是内衣产品的特定消费者,在招贴设计的过程中必须充分了解这个群体的结构和需要,在构思中找出她们的特征、需求。然后根据目标消费者的心理来寻求设计的切入点,以满足消费者情感需要。
然后文章重点分析了当今内衣招贴设计的现状、创意以及文化内涵。目前我国的内衣招贴图形表现比较单一,多数以人为主,但也有独树一帜,体现个性的招贴出现。独到的内衣招贴设计必须遵循“旧元素新组合”的创作原则,把古典和现代相结合,做到二者兼容,即“你中有我,我中有你”。 在“简约”的图形表现要求下,通过重构等手法进行创作,以求较强的视觉冲击效果。迎合消费者心理感受的同时引起他们的关注和共鸣,从而达到传递产品信息,成功进行产品促销的目的。而定位是招贴创意的前提,只有内衣招贴的定位确定下来,才能确定广告内容和广告风格。将招贴广告的定位在概念中表现出来,同时赋予其深厚的文化内涵,让受众通过招贴设计,了解作者所在的国家和地区的传统,了解传统中所蕴含的现代设计理念,真正做到“只有民族的,才是世界的”。
最后文章对毕业招贴设计的流程进行了探讨。从设计的切入点、设计的风格、设计的基调、设计的表现手法、设计的切入方式以及设计的广告语进行详细的分析,让读者对作者的创意理念有更深层次的理解和认识。
关键词:创意 消费者 文化内涵 定位 简约 重构
这是我第三遍发这个问题,因为真的很赶时间,最好是今天能够得到答复,如果有高手看到并帮忙翻译,只要把我的问题回答三遍,就能获得130分的积分。真的很急,我已经豁出去了,我会把我所有的积分用在这个问题上,希望高手们帮忙。谢谢。。。。。。。越快越好。。。 展开
随着东西方文化日益频繁的交流与融合,以及现代科技、文化、艺术、给招贴带来的新观念,招贴越来越注重独特风格的发展和富有个性想法的设计。现代内衣招贴设计想要在信息纷繁的市场环境中提高产品的知名度,做到让消费者过目不忘,就必须依托于“创意”。“创意”是广告人对广告创作对象进行的一种前所未有的,充分反映并满足人们某种物质的或情感的创造性思维。通过想象、组合和创造等过程,将广告对象的潜在现实属性升华为社会公众所能感受到的具象。
本文首先对女性消费市场和女性消费者心理进行了调查和分析。内衣招贴创意离不开市场,市场是创意灵感的来源。只有经过足够的市场积累,才能出现更多的思维碰撞,创意产生的机会才更大。女性是内衣产品的特定消费者,在招贴设计的过程中必须充分了解这个群体的结构和需要,在构思中找出她们的特征、需求。然后根据目标消费者的心理来寻求设计的切入点,以满足消费者情感需要。
然后文章重点分析了当今内衣招贴设计的现状、创意以及文化内涵。目前我国的内衣招贴图形表现比较单一,多数以人为主,但也有独树一帜,体现个性的招贴出现。独到的内衣招贴设计必须遵循“旧元素新组合”的创作原则,把古典和现代相结合,做到二者兼容,即“你中有我,我中有你”。 在“简约”的图形表现要求下,通过重构等手法进行创作,以求较强的视觉冲击效果。迎合消费者心理感受的同时引起他们的关注和共鸣,从而达到传递产品信息,成功进行产品促销的目的。而定位是招贴创意的前提,只有内衣招贴的定位确定下来,才能确定广告内容和广告风格。将招贴广告的定位在概念中表现出来,同时赋予其深厚的文化内涵,让受众通过招贴设计,了解作者所在的国家和地区的传统,了解传统中所蕴含的现代设计理念,真正做到“只有民族的,才是世界的”。
最后文章对毕业招贴设计的流程进行了探讨。从设计的切入点、设计的风格、设计的基调、设计的表现手法、设计的切入方式以及设计的广告语进行详细的分析,让读者对作者的创意理念有更深层次的理解和认识。
关键词:创意 消费者 文化内涵 定位 简约 重构
这是我第三遍发这个问题,因为真的很赶时间,最好是今天能够得到答复,如果有高手看到并帮忙翻译,只要把我的问题回答三遍,就能获得130分的积分。真的很急,我已经豁出去了,我会把我所有的积分用在这个问题上,希望高手们帮忙。谢谢。。。。。。。越快越好。。。 展开
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Abstract East and the West have become increasingly frequent cultural exchanges and integration, as well as modern science and technology, culture, art, bills to the new concept, posters increasingly focusing on the unique style of the rich character development and the design idea. Underwear modern poster design in the information ever want the market environment improving product visibility, do not forget to allow consumers to view, we must rely on "creativity." "Creative" advertising to target advertising for the creation of an unprecedented, fully reflect and meet certain people's emotional or substance of creative thinking. Through imagination, composition and creation process, will be targeting the potential for real property into the public can feel the concrete images. This paper first female to female consumer market and consumer psychology, conducted an investigation and analysis. Underwear bills creative inseparable from the market, the market is the source of creative inspiration. Only after sufficient market accumulation, there can be more collisions of thinking, creativity only have greater opportunities. Female underwear specific consumer products. posters in the design process must be fully aware of the group's structure and needs, the idea is to identify their characteristics, demand. Then according to the target consumer psychology to the point of seeking to design to meet the emotional needs of consumers. The article then focused on the analysis of contemporary underwear poster design status, creativity and cultural connotations. Now, China's underwear poster graphics performance of a single comparison, the majority of people-centered, but there are also unique. The bills reflect personality emerged. Unique underwear poster design must be based on the "new combination of old elements" of the creative principle, classical and modern combination do both compatible, "You are part of me, I have you." "Minimalism" graphics performance requirements, through such means for Reconstruction creation, to a strong visual impact results. Customized to the psychological feelings aroused their concern and sympathy, so as to achieve transfer product information, successful product marketing purposes. And the positioning of bills creative premise that only underwear bills positioning confirmed, to determine the content of the advertisements and advertising style. Advertising posters will be in the position to demonstrate the concept, given its deep cultural connotations, let the audience through advertising posters. understand where the author national and regional traditions, and understanding of traditional Chinese contain a modern design philosophy, truly "the only nation that is the world." Finally the article on graduation poster design process were discussed. From the point of design, design style, the tone design, the design performance practices, the way into the design and the design of the advertisement to conduct a detailed analysis, allowing readers to the author's creative concept of a deeper level of understanding and awareness. Keywords : innovative consumer culture connotation positioning minimalism Reconstruction
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