Question

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Static advertising within games has been around for a number of years, particularly within sports and racing games where brand signage is commonplace .But only since the incorporation of the internet and the increased 3-dimensional production values within titles has in-game begun to identify itself as a viable companion to more traditional marketing campaigns.
Historically, advertising within games presented marketers with several obstacles. If brands wanted to get a placement within a game they had to do so during the production process of the title, which meant the negotiation of lengthy lead times. Once the ad was in game it could not be changed, updated or easily measured .However, the introduction of dynamic (online enabled) in-game advertising has resulted in a flexible, updateable and creative alternative for marketers looking to access multiple niche audiences. Marketers can now serve their ads into a game in real time and select the type of game and placement they require. They can even specify the number of impressions that should be served.
Dynamic advertising is fast becoming a feature of some of the world’s biggest games titles. It is through this relatively new and incredibly exciting technology that advertisers have been able to open up meaningful dialogues with the traditionally ‘hard to reach’ game playing audience and ,crucially , track the impact of their campaigns:
“It is only since gaming platforms allowed a two-way conversation between the game playing public and advertisers that the channel has begun to grow. Prior to this being possible, inclusion in games was decided solely on the back of sales and circulation figures, but consumption itself was never relevant” said Derek Morgans , Digital Planner/ Buyer at Carat Digital. The market today
There are now a number of dedicated agencies guiding marketers to the gaming environment and the three leading in-game ad network specialists, IGA Worldwide, Massive Network and Double Fusion are thriving. Jennifer McLean, Senior Director, Marketing and Client Services at Double Fusion told the IAB that the number of companies that are advertising in-game has almost doubled in the last 12 months and their reach is well into the millions.
The benefits of in-game advertising
In-game is a unique advertising space that appears to join the dots between above and below-the-line marketing. Despite being digital and measurable in a way similar to online and utilizing the internet to serve, track and update the ads, it is actually similar in execution and method to TV and outdoor. TV spots and billboards can be utilized within what Ed Bartlett of IGA Worldwide described as “an immersive ‘lean forward’ entertainment experience.”

Answer 1

静态广告,在游戏已存在了数年 尤其是在体育,赛车游戏中的品牌标志,是常事. 只是由于将互联网和 增加三维生产值称号已在游戏开始确定自己是一个可行的姐妹篇,较传统 营销活动. 历史上,在广告,介绍游戏行销与若干障碍. 如果品牌要换安置在一个游戏,他们不得不这样做,在生产过程 称号,这意味着谈判的时间过长. 一旦反倾销是在游戏这不是一朝一夕可以改变,更新或容易衡量. 然而, 引入动态(上网使)在游戏广告已经形成了灵活的, 更新的创意和另类行销展望获取多重利基观众. 营销人员现在可以为自己的广告,成为游戏中的实时性和选择类型的游戏和安置 他们的要求. 他们甚至可以具体一些印象,应该被送达. 动态广告,它正迅速成为一个特点,一些世界上最大的游戏名称. 正是通过这种比较新的和令人振奋的令人难以置信的技术,广告商已能开放有意义对话 与传统的'难'游戏中的观众,而关键轨道的影响,他们的运动: "这只是因为游戏平台允许双向会话之间玩游戏,公众和广告客户,该频道房 收盘开始成长. 在此之前可能被夹杂在运动会时,决定只对后面的销售和流通数字 但是消费本身是没有相关"德里克说,在摩根,数码企划/买方克拉的数字. 市场上目前有一些专门机构指导行销的游戏环境和三个 领导在游戏广告网专家, IgA和世界范围内,大规模的网络和双重融合,欣欣向荣. 珍妮麦克莱恩高级总监 营销和客户服务的双重融合告诉参说,有多少公司,广告-游戏 几乎翻了一番,在过去12个月中,他们为达到踏入百万. 好处,在游戏广告中游戏是一个独特的广告空间似乎加入圆点之间及以上 下面的在线营销. 尽管数字化和可衡量的方式相似,在网上,利用互联网服务, 追踪和更新的广告,这其实是类似在执行和方法在电视和户外. 电视节目和广告,可以用在什么署的Bartlett的IgA全世界誉为"沉浸式'前倾' 娱乐体验. "

Answer 2

楼上的是牛人

Answer 3