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当今社会,电信业的竞争越来越激烈,各个电信企业都在为争夺自己的市场而制定相应且有针对性的策略。营销策略就是其中最重要的一个环节。武汉移动负责整个武汉市的中国移动通信网络和... 当今社会,电信业的竞争越来越激烈,各个电信企业都在为争夺自己的市场而制定相应且有针对性的策略。营销策略就是其中最重要的一个环节。武汉移动负责整个武汉市的中国移动通信网络和各类通信产品的销售以及售后服务。她在这样一个竞争日趋激烈的大环境下也针对自己所处的市场环境制定了许多相应的营销策略。文章就是通过分析这些营销策略的具体实施方案与内涵来重点研究武汉移动通信的营销策略。首先通过对神州行,动感地带,全球通三项业务的不同程度的分析对武汉移动当前的营销策略进行了具体的介绍。然后根据再根据神州行,动感地带,全球通这三项业务进行研究分析。根据这些接着分析了武汉移动营销策略中包含的产品/服务策略,重点分析了武汉移动的许多具体措施。然后,通过价格策略的分析,总结出武汉移动的营销策略的相应特点。其次,研究了武汉移动的促销策略,通过对价格与广告的分析进一步的了解了武汉移动的营销策略。接着,文章将武汉移动与其最大的竞争对手武汉联通在营销环境,营销目标,营销策略方面进行了比较与分析。更加进一步的剖析了武汉移动营销方面的状况,进而总结出武汉移动营销策略的优点与不足,最后,根据武汉移动营销策略的不足,文章给出了相应的改进意见 展开
九方弘阔sX
2007-06-11 · TA获得超过825个赞
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Today's society, the telecommunications industry has become more competitive, telecommunications enterprises are in contention for the market and draw up corresponding with a targeted strategy. Marketing strategy is the most important one. Wuhan mobile responsible for the entire city of Wuhan, China Mobile Communication Network, and various communication products sales and after-sales service. She such an increasingly fierce competition in the larger environment of which they are against the development of the market environment in many corresponding marketing strategy slightly. The article is the analysis of these marketing strategy with a specific implementation plan to focus on content Wuhan mobile communications sales and marketing strategy. Around the first of late Strip, Global business links three different levels of analysis of the current mobile Wuhan marketing strategy for specific briefing. According According Around late Strip, which links three global business research and analysis. According to the analysis of these then Wuhan mobile marketing strategy includes the products / services strategy Wuhan focus of the mobile number of concrete measures. Then, through the analysis of pricing strategies, summed up the Wuhan Mobile Marketing Strategy corresponding characteristics. Secondly, the study of Wuhan mobile marketing strategy Based on price and advertising analysis further understanding of the Wuhan mobile marketing strategy. Then, the article Wuhan with the largest mobile competitors Wuhan Unicom marketing environment, marketing, Marketing strategies were compared and analyzed. Further more analysis of Wuhan mobile marketing situation, Wuhan summed up the Mobile Marketing Strategy advantages and disadvantages Finally, according to the Wuhan mobile marketing strategy inadequate, The article gives a corresponding improvement.
jiujiu99108
2007-06-11 · TA获得超过328个赞
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The telecommunications industry has become more and more competitive nowadays. To contest for the market, every telecommunications enterprises are making relative strategy, one most important link of which is marketing strategy. Wuhan mobile is responsible for China Mobile Communication Network, sales and after-sales service of various communication products in the entire city of Wuhan. It has also made up many corresponding marketing strategy in such an increasingly fierce competition environment. This article put emphasis on the marketing strategy of Wuhan mobile by analyzing the specific implementation plan of these marketing strategy. Firstly through different levels' analysis of Shenzhouxing, M-Zone and Global business, a specific presentation is made about the current marketing strategy of Wuhan mobile. Then according to these, we analyze the products / services strategy included in the Wuhan mobile marketing strategy especially the concrete measures of Wuhan mobile. Then we conclude the corresponding characteristics of Wuhan Mobile Marketing Strategy by analysis of pricing strategies. Secondly, we studied the sales promotion strategy of Wuhan mobile and get a futher knowledge of Wuhan Mobile Marketing Strategy by analysis of the price and advertisement. Then this article made a compare and analysis on the marketing environment, marketing target, Marketing strategies between Wuhan mobile and the largest mobile competitor-- Wuhan Unicom. Further more the advantages and disadvantages of Wuhan Mobile Marketing Strategy were concluded by analysis of Wuhan mobile marketing situation. Finally, the article gave the corresponding improvements according to the inadequate marketing strategy of Wuhan mobile.
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