Question

希望大家帮忙翻译下，谢谢咯~~~~~~~~~~~

Subject purpose:
This module examines the processes of public relations as a management function of marketing.Attention is directed to the specific requirements of interacting with a diversity of people.Students work with public opinion,research data on industry-derived projects,and cases,plan and write proposals for publicity and public relations programmes.

Learning outcomes:
On successful competion of this subject,learns will be able to:
1.Recognise diversity in different cultural backgrounds.
2.Identify factors influencing company image and public attitudes
3.Plan a public relations promotion
4.Formulate a promotion budget
5.Measure promotion campaign effectiveness

Answer 1

主题目的：
该模块作为一个营销管理的功能检查公共关系的进程。注意力集中在与人的多样性相互作用的具体要求上。学生工作与舆论，衍生行业的项目和案例，计划和编写宣传和公共关系计划的建议的研究数据。

学习成果：
在成功的竞争下这个课题将能让人学会：
1.识别在不同文化背景的的多样性。
2.确定影响公司形象和公众态度的因素
3.计划一个公关推广
4.规划e一个推广预算
5.测量推广活动的有效性