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Subjectpurpose:Thismoduleexaminestheprocessesofpublicrelationsasamanagementfunctionof...
Subject purpose:
This module examines the processes of public relations as a management function of marketing.Attention is directed to the specific requirements of interacting with a diversity of people.Students work with public opinion,research data on industry-derived projects,and cases,plan and write proposals for publicity and public relations programmes.
Learning outcomes:
On successful competion of this subject,learns will be able to:
1.Recognise diversity in different cultural backgrounds.
2.Identify factors influencing company image and public attitudes
3.Plan a public relations promotion
4.Formulate a promotion budget
5.Measure promotion campaign effectiveness 展开
This module examines the processes of public relations as a management function of marketing.Attention is directed to the specific requirements of interacting with a diversity of people.Students work with public opinion,research data on industry-derived projects,and cases,plan and write proposals for publicity and public relations programmes.
Learning outcomes:
On successful competion of this subject,learns will be able to:
1.Recognise diversity in different cultural backgrounds.
2.Identify factors influencing company image and public attitudes
3.Plan a public relations promotion
4.Formulate a promotion budget
5.Measure promotion campaign effectiveness 展开
3个回答
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学科目的:
这个模块检验过程中公共关系作为一种管理功能的市场。注意力是针对具体的要求,互相影响人们的不同。学生工作与舆论,研究数据和案例industry-derived项目、计划和写宣传和公共关系的建议项目。
学习结果:
在成功的竞争这个课题,学习可以:
1。在不同的文化背景的识别多样性。
2。企业形象识别影响因素和公众的态度
3。计划一个公关推广
4。制定促销预算
5。有效性衡量促销活动
这个模块检验过程中公共关系作为一种管理功能的市场。注意力是针对具体的要求,互相影响人们的不同。学生工作与舆论,研究数据和案例industry-derived项目、计划和写宣传和公共关系的建议项目。
学习结果:
在成功的竞争这个课题,学习可以:
1。在不同的文化背景的识别多样性。
2。企业形象识别影响因素和公众的态度
3。计划一个公关推广
4。制定促销预算
5。有效性衡量促销活动
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