Question

谁能帮我翻译一下这段英文?谢谢了!急!!!!!!!!今天内要的.

How much to spend on advertising is always problematic. Some companies use the comparative-parity method – they simply match their competitors’ spending, thereby avoiding advertising wars. Others set their ad budget at a certain percentage of current sales revenue. But both these methods disregard the fact that increased ad spending or counter-cyclical advertising can increase current sales. On the other hand, excessive advertising is counter-productive because after too many exposures people tend to stop noticing ads, or begin to find them irritating. And once the most promising prospective customers have been reached, there are diminishing returns, i.e. an ever-smaller increase in sales in relation to increased advertising spending.

Answer 1

多少在做广告上花费总疑难。一些公司使用比较同等方法- 他们简单地匹配他们的竞争者的消费, 因此避免给战争做广告。其他人设置了他们的广告预算在当前的销售收入的某一百分比。但这两个方法忽视事实增加的广告消费或反经济循环周期做广告可能增加当前的销售。另一方面, 过份做广告是妨碍达到预期目的因为在许多曝光人民倾向于停止注意ads, 或开始发现他们激怒之后。并且一旦最有为的潜在客户被到达了, 有报酬减少, 即更曾经小的销售增加关于增加的广告的消费。

Answer 2

花多少钱在广告上都存在问题. 有些公司利用比较平价方法,他们只是配合其竞争对手的消费能力,从而避免广告战. 另一套自己的广告预算,在一定的百分比目前销售收入. 但上述两种方法无视这一事实,即增加了广告支出或反周期性的广告可以增加现有的销售. 在另一方面,过多的广告会是反效果后,因为有太多风险的人往往在不知不觉中停止广告, 或开始找刺激性. 一旦最有前途的准客户已经达到,有递减, 即越来越小销售量增加就增加广告开支.