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企划部作为公司营销中心的一个职能部门,主要负责公司市场营销策略的研究、策划、组织、实施及相关业务管理。一、负责公司市场营销策略的研究、策划、组织、实施及相关业务协调与管理... 企划部作为公司营销中心的一个职能部门,主要负责公司市场营销策略的研究、策划、组织、实施及相关业务管理。
一、负责公司市场营销策略的研究、策划、组织、实施及相关业务协调与管理。
二、建立并维护公司营销信息管理系统,研究与公司有关的宏观环境动态、行业状况、需求变化及市场竞争格局,收集市场信息,提交研究报告,拟定应对策略。
三、编制公司年度广告预算及年度广告策划方案,撰写与设计各类广告文案,统一制作广告四、宣传品,选择广告形式及传播媒体,评估广告效果,统一管理各区域市场广告推广工作。
五、编制公司年度产品销售促进预算及实施计划与方案,管理与组织实施公司及各区域市场产品促销活动,评估促销效果,改进促销方案。
依据公司发展战略、市场目标、企业形象制定相应的公共关系计划,策划与实施公关活动,六、调动社会资源为企业的发展服务。
七、根据市场动态、企业发展及资源状况,研究制定公司品牌策略及品牌规划方案,根据公司决策组织资源投入,负责企业形象与品牌管理。
不要翻译机器翻得!!!
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张林瀛9405c2
2011-07-22
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The planning department which is a functional departments of the company marketing center. It is mainly responsible for the company's market research in marketing strategy, planning, organization, implementation and related business management.
1, It is responsible for the company's market marketing strategy research, planning, organization, implementation and related business coordination and management.
2,It sets up and maintains the marketing information management system of the company, and researches something about the company's macro environment of dynamic, industry status, demanded change and market competition, market information collection, submited reports and established research strategies.
3,It establishes the firm's annual advertising budget and annual advertising plans and writes and designs kinds of advertising copywriter.And then the factory wil produces them into advertising unitiedly.
4,It chooses advertising forms and media advertisement .After that it will assesses the effect of the advertisment, and then manage every regional markets advertisement promotion in unitiedly.
5,It establishes the firm's annual sales promotion budget and implementation plan and program management and organization, and then manage and organize the market product promotion activities of the company and regional.After that it will assesses the effect of the promotion activities.If it can't get the image value,we must improve the promotions.According to company development strategy, market objectives, enterprise image to formulate the corresponding public related to it ,And then we should have a plan before imple the public relations activities.
6, It should mobilize social resources for the development of the enterprise's service.
7, According to the market trends, enterprise's development and resources to make the company brand strategy and brand planning program.According to the resources into corporate decision-making organization to respon for the corporate image and brand management.
牵ni向左走
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3, material passed the need to do the interview, the location in time prior notice.ainly responsible for the company's market marketing strategy research, planning, organization, implementation and related business management.
A, the company responsible for the marketing strategies, planning, organization, implementation and related business coordination and management.
Second, set up and maintain company marketing information management system, research and the company about the macro environment of dynamic, industry status, demand change and market competition, market information collection, submit reports, establish research strategies.
Three, the firm's annual advertising budget and annual advertising plans, writing and design kinds of advertising copywriter, unified the production of advertising, advertising materials, choose four forms of advertising and media advertisement effect, evaluation, unified management regional market advertisement promotion.
Five, the firm's annual sales promotion budget and implementation plan and program management and organization, implementation and regional market product promotion activities, evaluation, improve promotion promotion effect.
According to company development strategy, market objectives, enterprise image, formulate the corresponding public relations program planning and implementation, public relations activities, six, mobilize social resources for the development of the enterprise service.
Seven, according to the market trends, enterprise development and resources, make the company brand strategy and brand planning program, according to the company, responsible for organizational resources into decision making enterprise image and brand management.
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阿K先生
2011-07-22
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The planning department as the company marketing center a functional departments, mainly responsible for the company's market marketing strategy research, planning, organization, implementation and related business management.
A, the company responsible for the marketing strategies, planning, organization, implementation and related business coordination and management.
Second, set up and maintain company marketing information management system, research and the company about the macro environment of dynamic, industry status, demand change and market competition, market information collection, submit reports, establish research strategies.
Three, the firm's annual advertising budget and annual advertising plans, writing and design kinds of advertising copywriter, unified the production of advertising, advertising materials, choose four forms of advertising and media advertisement effect, evaluation, unified management regional ?
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